?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+CITRA+MEREK+DAN+KUALITAS+PELAYANAN+TERHADAP+KEPUTUSAN+MENGGUNAKAN+JASA+PENERBANGAN%0D%0A(Studi+Pada+Pengguna+Jasa+Penerbangan+Garuda+Indonesia+di+Bandara+Radin+Inten+II)%0D%0A&rft.creator=Agung+Fatria%2C+1016051079&rft.subject=HE+Transportation+and+Communications&rft.subject=HF5601+Accounting&rft.subject=JC+Political+theory&rft.description=ABSTRAK%0D%0A%0D%0A%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+pengaruh+citra+merek+dan+kualitas+pelayanan+terhadap+keputusan+menggunakan+jasa+penerbangan+Garuda+Indonesia.+Jenis+penelitian+dalam+penelitian+ini+menggunakan+jenis+penelitian+eksplanasi%2C+populasi+penelitian+ini+adalah+seluruh+pengguna+jasa+penerbangan+Garuda+Indonesia+di+bandara+Radin+Inten+II+dengan+jumlah+sampel+sebanyak+60+responden.+Penelitian+ini+menggunakan+teknik+pengambilan+sampel+probability+sampling+dengan+metode+simple+random+sampling.+Metode+analisis+yang+digunakan+adalah+regresi+linier+berganda.+Hasil+analisis+data+menunjukan+bahwa+secara+parsial+variabel+independen+yaitu%2C+kualitas+pelayanan+yang+memiliki+pengaruh+signifikan+terhadap+keputusan+menggunakan+jasa+penerbangan.+Sedangkan+variabel+citra+merek+tidak+terdapat+pengaruh+yang+signifikan+terhadap+keputusan+menggunakan+jasa.+Secara+simultan%2C+dua+variabel+independen+secara+bersama-sama+berpengaruh+signifikan+terhadap+variabel+dependen.+Kesimpulan%3A+kualitas+pelayanan+memiliki+pengaruh+terhadap+keputusan+menggunakan+jasa+penerbangan+Garuda+Indonesia.%0D%0A%0D%0A%0D%0AKata+Kunci%3A+Citra+Merek%2C+Kualitas+Pelayanan%2C+Keputusan+Menggunakan+Jasa+Penerbangan.%0D%0A%0D%0AABSTRACT%0D%0A%0D%0A%0D%0A%0D%0A%0D%0AThe+purpose+of+this+research+was+determining+the+effect+of+brand+image+and+service+quality+on+the+decision+to+use+the+service+of+Garuda+Indonesia+flight.+The+type+of+this+research+is+explanative+research%2C+and+population+in+this+research+is+all+users+of+aviation+service+of+Garuda+Indonesia+at+Radin+Inten+II+airport+with+the+number+of+respondent+is+60+respondents.+Technique+of+this+research+is+probability+sampling+with+simple+random+sampling+method+and+analized+using+multiple+linier+regression.+The+result+show+that+partially+independent+variable+service+quality+have+significant+influence+on+the+decision+to+use+aviation+service.+Meanwhile%2C+the+brand+image+has+no+significant+effect+on+the+decision+to+use+aviation+service.+Simultaneously%2C+the+two+independent+variables+together+have+significant+effects+to+dependent+variable.+Conclusion%3A+service+quality+have+significant+influence+on+the+decision+to+use+the+service+of+Garuda+Indonesia+flight.%0D%0A%0D%0A%0D%0AKeywords%3A+brand+image%2C+service+quality%2C+decision+to+use+aviation+service.%0D%0A%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2015-09-23&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F13607%2F1%2FCOVER%2520LUAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F13607%2F2%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F13607%2F3%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F13607%2F4%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F13607%2F5%2FLEMBAR%2520PERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F13607%2F6%2FLEMBAR%2520PENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F13607%2F7%2FLEMBAR%2520PERNYATAAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F13607%2F8%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F13607%2F9%2FPERSEMBAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F13607%2F10%2FMOTO.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F13607%2F11%2FSANWACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F13607%2F12%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F13607%2F13%2FDAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F13607%2F14%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F13607%2F15%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F13607%2F16%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F13607%2F17%2FBAB%2520III.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F13607%2F18%2FBAB%2520IV.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F13607%2F124%2FBAB%2520V.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F13607%2F20%2FDAFTAR%2520PUSTAKA.pdf&rft.identifier=++Agung+Fatria%2C+1016051079++(2015)+PENGARUH+CITRA+MEREK+DAN+KUALITAS+PELAYANAN+TERHADAP+KEPUTUSAN+MENGGUNAKAN+JASA+PENERBANGAN+(Studi+Pada+Pengguna+Jasa+Penerbangan+Garud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