?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+PERILAKU+KONSUMEN+DALAM+PEMBELIAN+KOPI+LUWAK+DI+CV.+DUTA+LUWAK+BROTHER%E2%80%99S+LINK+(Studi+Kasus+di+Kabupaten+Lampung+Barat)+&rft.creator=Deni+Setiawan%2C+1014051060&rft.subject=Budidaya+tanaman&rft.subject=Budidaya+hewan&rft.description=Tujuan+dari+penelitian+ini+adalah+(1)+mengidentifikasi+proses+keputusan+yang+%0D%0Adilakukan+konsumen+dalam+pembelian+kopi+luwak+merek+Duta+Luwak+Brother%E2%80%99s+%0D%0ALink.+(2)+Menganalisis+tingkat+kepuasan+konsumen+terhadap+kopi+luwak+merek+%0D%0ADuta+Luwak+Brother%E2%80%99s+Link.+(3)+Mendapatkan+alternatif+kebijakan+pemasaran+%0D%0Aberdasarkan+studi+perilaku+konsumen+terhadap+pemasaran+kopi+luwak+merek+Duta+%0D%0ALuwak+Brother%E2%80%99s+Link.++Penelitian+ini+dilakukan+dengan++metode+survei+lapangan+%0D%0Amenggunakan+teknik++wawancara+dan+kuisioner.++Responden+yang+digunakan++%0D%0Adalam+penelitian+ini+sebanyak+32+responden.++Data+hasil+penelitian+dianalisis+%0D%0Amenggunakan+analisis+deskriptif%2C+model+angka+ideal%2C+Importance+Performance+%0D%0AAnalisis+(IPA)++dan+Costumer+Satisfaction+Indeks+(CSI).++Hasil+penelitian+%0D%0Amenunjukkan+bahwa+proses+keputusan+yang+dilakukan+konsumen+dalam+%0D%0Apembelian+kopi+luwak+merek+Duta+Luwak+Brother%E2%80%99s+Link+dalam+pengenalan+%0D%0Akebutuhan+dengan+cara+sekedar+coba-coba+sebesar+50%25%2C+untuk+kepuasan+sebesar+%0D%0A69%25.++Hasil+analisis+multiatribut+angka+ideal+didapatkan+nilai+sikap+responden+%0D%0Aterhadap++Kopi+Luwak+Duta+Luwak+Brother%E2%80%99s+Link+adalah+17%2C3++artinya+Kopi+%0D%0ALuwak+termasuk+kategori+sangat+baik.++Hasil+analisis+Important+Performance+%0D%0AAnalysis+(IPA)+menunjukkan+bahwa+atribut+kopi+luwak+Duta+Luwak+Brother%E2%80%99s+%0D%0ALink+yang+dirasa+konsumen+kurang+puas+adalah+tentang+iklan+dan+promosi.++%0D%0AAtribut+yang+harus+dipertahankan+kinerjanya+adalah+Label+halal+MUI%2C+Izin+depkes%2C+%0D%0Arasa%2C+originalitas+produk+dan+kualitas+produk.++Atribut+yang+tidak+menjadi+prioritas+%0D%0Auntuk+diperbaiki+adalah+harga%2C+merek%2C+kejelasan+tanggal+kadaluarsa%2C+kuantitas%2F+isi+%0D%0Aproduk.++Atribut+yang+kinerjanya+berlebihan+adalah+kemasan%2C+aroma%2C+ketersediaan+%0D%0Aproduk%2C+jenis+kemasan.++Hasil+Customer+Satisfaction+Index+(CSI)+konsumen+kopi+%0D%0Aluwak+yang+mencapai+77%2C76+persen+berada+pada+selang+0%2C66+sampai+dengan+0%2C80%2C+%0D%0Asehingga+dapat+dikatakan+bahwa+secara+umum+indeks+kepuasan+konsumen+untuk+%0D%0Aatribut+yang+diuji+dalam+kriteria+puas.++%0D%0AKata+kunci%3A+kopi+luwak%2C+perilaku+konsumen%2C+harga%2C+IPA%2C+dan+CSI+%0D%0A%0D%0AThe+purpose+of+this+research+were+(1)+to+identify+decision+process+conducted+by+%0D%0Aconsumers+in+the+purchase+of+civet+coffee+in+CV.+Duta+Luwak+Brother%E2%80%99s+Link.+(2)+%0D%0Ato+analyze+levels+of+customer+satisfaction+for+civet+coffee+of+Duta+Luwak+%0D%0ABrother%E2%80%99s+Link+brands.+(3)+to+obtain+an+alternative+marketing+policy+based+on+the+%0D%0Astudy+of+behavior+of+consumers+on+the+civet+coffee+marketing+of+Duta+Luwak+%0D%0ABrother%E2%80%99s+Link+brands.++This+research+was+done+by+survey+methods.++Respondent+%0D%0Awho+used+in+this+research+as+many+as+32+of+respondents.++The+data+were+analyzed+%0D%0Aby+using+descriptive+analysis+%2C+ideal+model+numbers+%2C+Importance+Performance+%0D%0AAnalysis+(+IPA+)+and+Costumer+Satisfaction+Index+(CSI).+++%0D%0A+The+results+of+research+showed+that+process+of+the+decision+by+the+consumers+in+%0D%0Athe+purchase+of+civet+coffee+of+Duta+Luwak+Brother%E2%80%99s+Link+in+the+introduction+of+%0D%0Athe+needs+of+by+means+of+a+trial+and+error+by+50+percent%2C+for+the+satisfaction+of+69+%0D%0Apercent.+The+analysis+of+figures+obtain+multiatribut+ideal+the+value+of+the+attitude+%0D%0Aof+respondents+of+civet+coffee+of+Duta+Luwak+Brother%E2%80%99s+Link+is+17.3.++It+means+%0D%0Acivet+coffee+is+in+the+category+of+very+good+coffee.++The+result+of+Important+%0D%0A++%0D%0APerformance+Analysis+(IPA)+showed+that+the+attribute+of+Duta+Luwak+Brother%E2%80%99s+%0D%0ALink+which+were+less+than+satisfied+customers+were+advertising+and+promotion.++%0D%0AThe++attributes+that+must+be+maintained+its+performance+were+Halal+Label+MUI+%2C+%0D%0Apermission+ministry+of+finance+%2C+a+sense+of+novelty+products+and+product+quality.++%0D%0AThe+attributes+that+must+be+improved+were+price+%2C+brand%2C+clarity+the+expiration+%0D%0Adate%2C+quantity+%2F+the+contents+of+the+product.++Whose+the+attributes+that+had+%0D%0Aexcessive+performance+were++packaging+%2C+the+aroma+%2C+the+availability+of+products%2C+%0D%0Aand+the+type+of+packaging.++The+Customer+Satisfaction+Index+(CSI)+consumer+of+%0D%0Acoffee+civet+which+reached+77%2C76+percent+where+is+in+the+0%2C66+per+0%2C80+scale%2C+%0D%0Awhich+can+be+said+in+the++satisfied+criteria.++%0D%0AKeyword%3A+civet+coffee%2C+consumer+behavior%2C+price%2C+IPA%2C+and+CSI++&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2015-09-10&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F13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