?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+PENDAPATAN+USAHA+DAN+SISTEM+PEMASARAN+SUSU+KAMBING+DI+DESA+SUNGAI+LANGKA+KECAMATAN+GEDUNG+TATAAN+KABUPATEN+PESAWARAN&rft.creator=Riza+Arviansyah%2C+1014023125&rft.subject=Pertanian+(+Umum+)&rft.description=Penelitian+ini+bertujuan+untuk+%3A+(1)+Mengetahui+produksi+susu+kambing+dan+pendapatan+peternak%2C+(2)+menganalisis+efisiensi+sistem+pemasaran+susu+kambing+dan+(3)+menganalisis+strategi+pemasaran+susu+kambing.+Penelitian+dilakukan+di+Desa+Sungai+Langka+Kecamatan+Gedung+Tataan+Kabupaten+Pesawaran+yang+ditentukan+secara+sengaja%2C+dengan+jumlah+sampel+sebanyak+37+orang+peternak+dan+3+orang+pedagang+sebagai+lembaga+perantara+pemasaran.+Pengambilan+sampel+peternak+dilakukan+dengan+metode+sensus%2C+sedangkan+sampel+lembaga+perantara+pemasaran+dilakukan+dengan+cara+snowball%2C+yaitu+mengikuti+alur+pemasaran%2C+yang+diawali+dari+peternak+(produsen).+Pengumpulan+data+dilaksanakan+pada+bulan+Juli+%E2%80%93+Desember+2014.+Analisis+data+yang+digunakan+adalah+analisis+kualitatif+(deskriptif)+dan+analisis+kuantitatif+(statistik).+Hasil+penelitian+menunjukkan+bahwa+%3A+(1)+Rata-rata+produksi+susu+kambing+PE+di+lokasi+penelitian+masih+di+bawah+potensinya%2C+tetapi+usaha+ternaknya+sudah+menguntungkan%2C+(2)+Sistem+pemasaran+susu+kambing+PE+di+lokasi+penelitian+belum+efisien%2C+dan+(3)+Strategi+pemasaran+susu+kambing+PE+oleh+peternak+di+lokasi+penelitian+masih+sederhana%2C+belum+dilakukan+diversifikasi+produk%2C+belum+ada+merek+dagang+pada+produk%2C+tidak+terdapat+diversifikasi+harga%2C+dan+belum+terdapat+kegiatan+promosi.%0D%0AKata+kunci+%3A+kambing+PE%2C+pemasaran%2C+pendapatan%2C+produksi%2C+susu+kambing.%0D%0AANALYSIS+OF+INCOME+AND+MARKETING+SYSTEM+OF+GOAT+MILK+IN+SUNGAI+LANGKA+VILLAGE+GEDUNG+TATAAN+SUB-DISTRICT+PESAWARAN+REGENCY%0D%0A%0D%0A%0D%0AThe+objective+of+this+research+were+to+%3A+(1)+identify+goat%E2%80%99s+milk+production+and+income%2C+(2)+analyze+marketing+system+efficiency+of+goat%E2%80%99s+milk%2C+and+(3)+analyze+marketing+strategies+of+goat%E2%80%99s+milk.+This+research+was+conducted+in+Sungai+Langka+Village+Gedung+Tataan+District+Pesawaran+Regency+and+purposively+selected.+37+breeders+and+3+brokers+as+marketing+agency+for+the+sample.+Sampling+method+for+breeders+used+census+method%2C+while+sampling+method+for+marketing+agency+used+snowball+which+is+following+the+marketing+flow+start+from+breeders.+Data+were+drawn+in+July-December+2014.+This+research+used+descriptive+qualitative+and+quantitative+for+the+data+analysis.+The+results+of+this+research+showed+that+%3A+(1)+average+of+production+for+goat%E2%80%99s+milk+PE+in+location%E2%80%99s+research+was+still+under+the+potency%2C+but+the+business+was+already+profitable%2C+(2)+marketing+system+of+goat%E2%80%99s+milk+PE+in+location%E2%80%99s+research+inefficient%2C+(3)+marketing+strategies+of+goat%E2%80%99s+milk+PE+in+the+location+of+this+research+still+traditional%2C+there+was+not+product+diversification+yet%2C+there+was+no+brand+yet%2C+there+was+no+price+diversification%2C+and+there+was+no+promotion+activity.%0D%0AKey+words+%3A+goat%E2%80%99s+milk%2C+goat+PE%2C+income%2C+marketing%2C+production.&rft.publisher=Fakultas+Pertanian&rft.date=2015-10-07&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14062%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14062%2F2%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14062%2F3%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14062%2F5%2FLEMBAR%2520PERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14062%2F6%2FLEMBAR%2520PENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14062%2F4%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14062%2F7%2FSANWACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14062%2F8%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14062%2F9%2FDAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14062%2F10%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14062%2F11%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14062%2F14%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14062%2F13%2FBAB%2520III.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14062%2F12%2FBAB%2520IV.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14062%2F17%2FBAB%2520V.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14062%2F15%2FBAB%2520VI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14062%2F16%2FDAFTAR%2520PUSTAKA.pdf&rft.identifier=++Riza+Arviansyah%2C+1014023125++(2015)+ANALISIS+PENDAPATAN+US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