?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+KOMUNIKASI+MC+(MASTER+OF+CEREMONY)+DALAM%0D%0AMEMANDU+ACARA+FESTIVAL+MUSIK+INDIE+OUTDOOR+DI+BANDAR%0D%0ALAMPUNG&rft.creator=CITA+ADELIA+RACHMASARI%2C+1116031028&rft.subject=HE+Transportation+and+Communications&rft.description=Banyak+hal-hal+yang+harus+diperhatikan+MC+dalam+memandu+acara%2C+terlebih+jika%0D%0Aacaranya+berada+di+luar+ruangan.+Festival+musik+indie+outdoor+merupakan+contoh%0D%0Aacara+yang+memiliki+penonton+dengan+jumlah+banyak+dan+berasal+dari+semua%0D%0Akalangan%2C+baik+anak-anak%2C+remaja+dan+dewasa.+Tidak+jarang%2C+dalam+acara+ini%0D%0Abanyak+terjadi+keributan+karena+beberapa+penonton+memiliki+sifat+mudah%0D%0Aterpancing+emosi+pada+hal+kecil+dan+berujung+perkelahian.+Selain+itu+dalam+acara%0D%0Aini+tidak+hanya+menampilkan+band-band+indie+saja%2C+acara+pendukung+seperti%0D%0Agames%2C+bazaar%2C+dll+yang+membutuhkan+MC+sebagai+penghubung+antara+penonton%2C%0D%0Apengisi+acara+juga+penyelenggara+acara.%0D%0ADalam+hal+ini+strategi+komunikasi+MC+sangat+dibutuhkan+agar+suasana+acara%0D%0Amenjadi+kondusif+dan+sukses.+Strategi+komunikasi+yang+dimaksud+dalam%0D%0Apenelitian+ini+diantaranya+sasaran+komunikasi%2C+media+komunikasi%2C+tujuan+pesan%0D%0Akomunikasi%2C+peran+MC+serta+komunikasi+verbal+dan+komunikasi+non+verbal+yang%0D%0Adigunakan.+Rumusan+masalah+dalam+penelitian+ini+bagaimana+strategi+komunikasi%0D%0AMaster+of+Ceremony+dalam+memandu+acara+festival+musik+indie+outdoor+di%0D%0ABandar+Lampung.%0D%0APada+aspek+sasaran+komunikasi%2C+MC+mengetahui+siapa+saja+dan+seperti+apa%0D%0Akhalayak+yang+akan+dihadapinya.+Dengan+begitu+maka+komponen+motivasi%2C%0D%0Apengetahun+dan+keterampilan+memutuskan+apakah+MC+akan+tetap+melakukan%0D%0Akomunikasi+atau+tidak+sama+sekali.+Pada+aspek+media+komunikasi+yang+digunakan%0D%0AMC+diantaranya+mikrofon+dan+que+card.+Tujuannya+untuk+mempermudah%0D%0Apenyampaian+pesan+atau+informasi+serta+sebagai+sarana+yang+dapat%0D%0Amembangkitkan+motivasi.+Pesan+yang+disampaikan+MC+yaitu+pesan+dan+informasi%0D%0Ayang+berkaitan+dengan+rundown+acara.+Tujuannya+agar+penonton+mengetahui+isi%0D%0Aacara+yang+mereka+bawakan+diatas+panggung.+Untuk+itu+MC+memerlukan%0D%0Apengetahuan%2C+keterampilan+dan+motivasi+agar+tujuan+pesan+mudah+disampaikan+ke%0D%0Apenonton.+Peran+MC+harus+disesuaikan+dengan+fungsi+sebagai+MC%2C+artinya%0D%0Amotivasi%2C+pengeatahuan+dan+keterampilan+dibutuhkan+diatas+panggung.+Dalam%0D%0Apenerapan+pengetahuan%2C+MC+tau+kegunaan+komunikasi+verbal+dan+non+verbal.%0D%0AKedua+hal+ini+erat+kaitannya+degan+pengetahuan+dalam+pengaplikasiannya.+Hal+ini%0D%0Aberguna+agar+menghasilkan+hasil+yang+efektif.%0D%0ATeori+yang+digunakan+adalah+teori+komunikasi+kompetensi%2C+yaitu+penggunaan%0D%0Aperilaku+verbal+dan+nonverbal+untuk+mencapai+hasil+yang+diinginkan+dengan+cara%0D%0Ayang+sesuai+dengan+konteks%2C+situasi%2C+dan+komunikator.+Model+yang+sering%0D%0Adigunakan+untuk+menjelaskan+kompetensi+ini+adalah+model+komponen+yang%0D%0Ameliputi+tiga+komponen%2C+yaitu+motivasi%2C+pengetahuan+dan+keterampilan.+Dalam%0D%0Akomponen+motivasi%2C+MC+harus+memiliki+motivasi+positif+dalam+setiap+aspek%0D%0Astrategi+komunikasi.+Selanjutnya+motivasi+ini+akan+berindikasi+pada+seseorang%0D%0Ayang+berprofesi+sebagai+MC+untuk+tetap+melakukan+atau+tidak+melakukan+upayaupaya%0D%0Ayang+menghasilkan+hubungan+komunikasi+yang+positif.+Pengetahuan%0D%0Amenuntun+seorang+MC+untuk+tahu+tentang+apa+yang+harus+dikatakan+dan%0D%0Adilakukan+dalam+setiap+aspek+strategi+komunikasi+dan+memberitahu+prosedur%0D%0Abagaimana+aspek+tersebut+dapat+diterapan+kepada+khalayak.+Pada+akhirnya+akan%0D%0Amenimbulkan+aksi+pada+MC+untuk+menunjukan+keterampilan-keterampilan+yang%0D%0Adilakukan+diatas+panggung.%0D%0ASaran+peneliti+dalam+penelitian+ini+adalah+diharapkan+dapat+menerapkan+dan%0D%0Amengaplikasikan+semua+fungsi-fungsi+dari+MC.+Bagi+peneliti+yang+ingin%0D%0Amelakukan+penelitian+yang+sama+atau+sejenis+untuk+dapat+lebih+memperluas+lagi%0D%0Apembahasan-pembahasan+tentang+strategi+komunikasi+dan+public+speaking.%0D%0AKata+Kunci%3A+Strategi+Komunikasi%2C+Master+of+Ceremony%2C+Kompetensi+Komunikasi%2C%0D%0AFestival+Musik+Indie%0D%0A%0D%0A%0D%0AAbstrak+Bahasa+Inggris%0D%0AThere+are+many+aspects+that+need+to+be+aware+of+by+a+master+of+ceremony%2C%0D%0Aespecially+if+the+event+takes+place+in+outdoor+space+such+as+indie+music+festival.%0D%0ALocal+outdoor+music+festival+is+one+of+the+examples+that+is+identical+with+the%0D%0Acrowd+audience%2C+in+this+event+we+could+classify+it+into+children%2C+adult+it+can+be%0D%0Afrom+children%2C+adolescence+and+adult.+Audience+of+indie+music+festival+are%0D%0Aclassified+as+emotional+audience.+They+might+sometimes+cause+a+riot+by+just%0D%0Astaring+at+one+to+another.+Also+in+this+events+provide+some+booth%2C+games%2C+and%0D%0Aothers+that+need+master+of+ceremony+to+connecting+between+audiences%2C+guest+star%0D%0Aand+the+commitees.%0D%0AIn+response+to+this+phenomenon%2C+master+of+ceremony+is+needed+to+come+up+with+a%0D%0Astrategy+to+restore+the+situation+back+to+normal+(not+chaotic).+The+communication%0D%0Astrategy+includes+the+target+of+the+communication%2C+the+media+that+master+of%0D%0Aceremony+used+on+the+stage%2C+purpose+of+the+key+messages%2C+the+role+of+the+master%0D%0Aof+ceremony+and+the+use+of+verbal+and+non-verbal+communication.+The+research%0D%0Aproblem+of+this+thesis+is+on+how+master+of+ceremony+could+apply+his%2Fher%0D%0Acommunication+skills+strategy+in+leading+an+outdoor+indie+music+festival+in+Bandar%0D%0ALampung.%0D%0AThe+results+of+this+research+consist+of+several+components+such+as+motivation%2C%0D%0Apositive+attitude+of+the+MC+for+every+communication+strategy.+This+strategy+will%0D%0Abe+further+determining+whether+or+not+the+MC+puts+his%2Fher+efforts+which+result+to%0D%0Apositive+communication.+Acquiring+a+good+knowledge+is+important+for+MC+to%0D%0Aidentify+what+he%2Fshe+should+say+and+do+for+every+communication+strategy+aspect%2C%0D%0Aas+well+as+to+understand+the+procedure+on+how+this+aspect+could+be+implemented%0D%0Ato+the+audience.+As+a+result%2C+MC+will+show+his%2Fher+talents%2Fability+as+a+MC+on+the%0D%0Astage.%0D%0AThe+theory+of+research+used+by+the+writer+is+communication+competence+which%0D%0Ameans+that+the+use+of+verbal+and+non+verbal+communication+to+reach+the%0D%0Asuccessful+result+based+on+the+context%2C+situation+and+communicator.+The+purpose%0D%0Amodel+that+is+often+used+in+this+theory+is+to+explain+the+competence+which+includes%0D%0Athree+components+such+as+motivation%2C+knowledge+and+skill.+The+objective+of+this%0D%0Aresearch+is+to+know+the+target+of+the+communication.+So+that+the+components%0D%0A(motivation%2C+education+and+skill)+may+decide+to+whether+or+not+keep+the%0D%0Acommunication+going.+The+media+that+master+of+ceremony+used+in+this+event+are%0D%0Amicrophone+and+que+card.+The+purpose+of+those+media+help+the+master+of%0D%0Aceremony+to+deliver+their+and+information+for+the+audience.+The+information+is%0D%0Arelated+with+the+rundown+that+commitees+given+to+the+master+of+ceremony.+Thats%0D%0Awhy+in+this+case+the+master+of+ceremony+really+need+the+motivation%2C+education+and%0D%0Askill.+In+the+application+of+knowledge+competency%2C+master+of+ceremony+does+not%0D%0Aonly+have+to+communicatte+with+the+audiences%2C+but+they+also+have+to+understand%0D%0Athe+messages+delivered+to+the+audience+by+using+verbal+and+non+verbal%0D%0Acommunication.+The+use+of+verbal+and+non-verbal+communication+is+closely%0D%0Arelated+to+the+knowledge+and+skill+competencies+which+are+useful+for+producing+an%0D%0Aeffective+and+targeted+result.%0D%0AThe+writer+has+few+suggestions+on+the+conducted+research+that+the+functions+of%0D%0AMC+could+be+well+performed+on+the+stage%2C+and+for+the+other+researchers+who+are%0D%0Ainterested+in+doing+the+same+research+topic%2C+the+writer+encourages+them+to%0D%0Aelaborate+more+the+discussions+on+communication+strategies+and+public+speaking.%0D%0AKeywords%3A+Communication+Strategy%2C+Master+of+Ceremony%2C+Communication%0D%0ACompetence%2C+Music+Indie+Festival&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2015-10-06&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14221%2F1%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14221%2F2%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14221%2F3%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14221%2F4%2FCOVER%2520LUAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14221%2F22%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14221%2F5%2FDAFTAR%2520BAGAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14221%2F6%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14221%2F7%2FDAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14221%2F8%2FMENGESAHKAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14221%2F9%2FMENYETUJUI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14221%2F10%2FMOTO.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14221%2F11%2FPERSEMBAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14221%2F12%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14221%2F13%2FSANWANCANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14221%2F14%2FSURAT%2520PERNYATAAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14221%2F15%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14221%2F16%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14221%2F17%2FBAB%2520III.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14221%2F18%2FBAB%2520IV.pdf&rft.format=text&rft.identifier=http%3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