?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+FOTO+IKLAN+SEPATU+PADA+ONLINE+SHOP+ADORABLE+PROJECT+INDONESIA+PADAMINAT+BELI+KONSUMEN&rft.creator=Rezita+Afifa+Riyuza%2C+0916031107&rft.subject=HE+Transportation+and+Communications&rft.description=ABSTRAK+INDONESIA%0D%0ATujuan+penelitian+ini+adalah%3A+(1).+Mengetahui+pengaruh+foto+iklan+pada+onlineshop+Adorable+Project+Indonesia+terhadap+minat+pembelian+online+pada+Mahasiswi+Fakultas+Hukum+Unversitas+Lampung.+Lovelock+dan+Wright+(2005)+menyatajkan+bahwa+iklan+adalah+bentuk+komunikai+non+pribadi+yang+membujuk+pasar+sasaran%2C+yang+kemudian+ditambahkan+oleh+Duncan+(2005)+yaitu+iklan+sangat+baik+digunakan+untuk+menjangkau+sasaran+yang+luas+dan+juga+menciptakan+brand+awareness.+Minat+beli+yang+menggunakan+Teori+Kotler+(2005)+yaitu+Attention+(perhatian)%2C+Interest+(minat)+dan+Desire+(Hasrat).+Hasil+uji+secara+T+parsial+tersebut+menunjukan+t-hitung+%3E+t-tabel%2C+atau+Sig.+t+%E2%89%A4+%CE%B1+Berdasarkan+hasil+uji+t+terhadap+X+(foto+iklan)%2C+diperoleh+t+hitung+sebesar+2%2C878+%3E+t+tabel+sebesar+1%2C659+yang+artinya+foto+iklan+pada+onlineshop+(X)+berpengaruh+terhadap+minat+pembelian+online.+Kesemua+variabel+menggunakan+taraf+signifikansi+%E1%BE%B3+%3D+0%2C05+atau+5%25.+maka+H0+ditolak+atau+H1+diterima.+Hasil+uji+secara+F+simultan+menunujukkan+F-hitung+%3E+F-tabel%2C+atau+Sig.+F+%E2%89%A4+%CE%B1+37%2C881+%3E+F-tabel+(0%2C5+%3B+8%2C280)+sebesar+3%2C93+menunjukan+adanya+pengaruh+minat+beli+maka+H0+ditolak+atau+H1+diterima.+Analisi+koefisien+determinasi+dan+korelasi+R%C2%B2+dan+R+berdasarkan+hasil+perhitungan+regresi+antara+Foto+Iklan+onlineshop+Adorable+Project+Indonesia+(X)+terhadap+minat+beli+konsumen+(Y)+diperoleh+nilai+R%C2%B2+-+0%2C074+yaitu+sebesar+7%2C4%25.+Sementara+nilai+R+%3D+0%2C272+bahwa+tingkat+korelasi+antara+variabel+X+dan+Y+tergolong+rendah+dan+arahnya+positif.+Sedangkan+koefisien+regresi+foto+iklan+pada+Facebook+Adorable+Project+Indonesia+sebesar+0%2C313.%0D%0AKata+kunci%3A+Foto+Iklan+%2C+Onlineshop%2C+Facebook%2C+Minat+Beli%0D%0AABSTRAK+INGGRIS%0D%0AThis+research+attempted+to+analyze+the+influence+of+photo+advertisement+at+Adorable+Project+Indonesia+Onlineshop+to+the+purchasing+consument%E2%80%99s+interest+based+on+the+students+of+Faculty+of+Law+Lampung+University.+Lovelock+and+Wright+(2005)+asserted+that+advertisement+is+non+personal+communication+model+and+also+added+by+Duncan+(2005)+from+its+effectivities%2C+advertisement+is+an+excelent+used+to+reaches+the+broader+target+and+also+creates+brand+awareness.+The+theory+that+will+be+use+in+this+research+is+the+theory+by+Kotler+(2005)+about+purchasing+interest+of+consument+are+about+Attention%2C+Interest+and+Desire.+The+T+test+shows+tcount+%3E+ttable+or+Sig.+t+%E2%89%A4+%CE%B1.+Furthermore%2C+based+on+t+test+to+X%2C+obtained+tcount+%3E+2%2C878+%3E+ttable+1%2C659+it+means+the+photo+of+advertisement+at+online+shop+influences+for+purchasing+interest.+All+of+variables+used+%E1%BE%B3+%3D+0%2C05+or+5%25%2C+then+H0+denied+and+H1+accepted.+The+F+test+shows+Fcount+%3E+Ftable%2C+or+Sig.+F+%E2%89%A4+%CE%B1+37%2C881%3E+Ftable+(0%2C5+%3B+8%2C280)+amounts+3%2C93+it+shows+the+purchasing+consument%E2%80%99s+interest.+The+analysis+of+determination+and+corelation+R%C2%B2+and+R+based+on+regression+equation+R%C2%B2+-+0%2C074+amounts+7%2C4%25.+In+the+other+hand%2C+R+%3D+0%2C272+which+means+it+shows+low+corelation+grade+between+X+and+Y.%0D%0AKeywords%3A+Photo+Advertisement%2C+Onlinshop%2C+Facebook%2C+Purchasing&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2015-09-01&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14314%2F1%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14314%2F2%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14314%2F3%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14314%2F4%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14314%2F5%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14314%2F6%2FDAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14314%2F7%2FLEMBAR%2520MENGESAHKAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14314%2F8%2FPERSEMBAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14314%2F9%2FMOTO.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14314%2F10%2FLEMBAR%2520SURAT%2520PERNYATAAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14314%2F11%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14314%2F12%2FLEMBAR%2520MENYETUJUI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14314%2F13%2FSANWACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F14314%2F14%2FBAB%25201.pdf&rft.format=text&rft.ide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