?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+PENGARUH+PERSEPSI+HARGA%2C+KERAGAMAN+PRODUK+DAN+KEPERCAYAAN+KONSUMEN+TERHADAP+KEPUTUSAN+PEMBELIAN+PADA+ONLINE+SHOP+TOKOPEDIA.COM%0D%0A(Studi+Pada+Mahasiswa%2FI+Fakultas+Ilmu+Sosial+dan+Ilmu+Politik+Jurusan+Administrasi+Bisnis+Angkatan+2012-2014+Universitas+Lampung)%0D%0A&rft.creator=Kurnia+Ramadani+Panang+Putra%2C+1116051043&rft.subject=HB+Economic+Theory&rft.subject=JA+Political+science+(General)&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+dan+menjelaskan+bagaimana+pengaruh+dari+persepsi+harga%2C+keragaman+produk+dan+kepercayaan+konsumen+terhadap+keputusan+pembelian+online+shop+Tokopedia.com+di+Universitas+Lampung.+Jenis+penelitian+ini+adalah+eksplanatori+dengan+pendekatan+kuantitatif.+Metode+Pengumpulan+data+menggunakan+kuisioner+yang+didistribusikan+kepada+76+responden+yang+merupakan+konsumen+yang+pernah+berbelanja+di+Tokopedia.com.+Analisis+data+adalah+analisis+regresi+berganda.+Hasil+penelitian+menunjukkan+bahwa+persepsi+harga%2C+keragaman+produk+dan+kepercayaan+konsumen+mempengaruhi+keputusan+pembelian+di+Tokopedia.com+dan+signifikan.+Hasil+pengujian+dengan+regresi+berganda+dan+uji+t+secara+parsial+diperoleh+persepsi+harga%2C+keragaman+produk+dan+kepercayaan+konsumen+berpengaruh+dan+signifikan+terhadap+keputusan+pembelian+di+Tokopedia.com.+Namun+dalam+uji+F+diperoleh+hasil+bahwa+variabel+independen+mempengaruhi+variabel+dependen+secara+simultan+dengan+nilai+F+hitung+%3E+F+tabel.+Dengan+demikian+dapat+disimpulkan+3+variabel+independen+berpengaruh+terhadap+keputusan+pembelian+yaitu+persepsi+harga%2C+keragaman+produk+dan+kepercayaan+konsumen.%0D%0A%0D%0AKata+kunci+%3A+Persepsi+Harga%2C+Keragaman+Produk%2C+Kepercayaan+Konsumen%2C+E-Commerce%2C+Keputusan+Pembelian.%0D%0A%0D%0A%0D%0AAN+ANALYSIS+OF+THE+INFLUENCE+PRICE+PERCEPTION%2C+DIVERSITY+PRODUCT+AND+TRUST+OF+CONSUMENT+PURCHASE+BUYING+ON+ONLINE+SHOP+TOKOPEDIA.COM%0D%0A%0D%0AThe+purpose+of+this+research+is+to+find+out+influence+of+the+price+perception%2C+diversity+product%2C+and+trust+of+consument+purchase+buying+on+online+shop+Tokopedia.com+in+University+of+Lampung.+Kind+of+this+reserch+is+ekspalanatory+with+quantitif+approach.+The+method+to+collecting+data+using+kuisioner+that+distributed+to+76+respondent+consist+of+consument+ever+buy+in+Tokopedia.com.+The+data+analysis+is+multiple+regression+analysis.+The+results+showed+that+the+price+perception%2C+diversity+product+and+trust+of+consument+affect+to+purchase+buying+and+significant.+Results+of+testing+with+multiple+regression+and+partial+t+test+showed+that+price+perception%2C+diversity+product+and+trust+of+consument+significant+effect+to+purchase+buying.+But+the+F+test+showed+that+the+independent+variables+affect+the+dependent+variable+simultaneously+with+the+F+count%3E+F+table.+The+conclusion+is+of+three+independent+variables+that+affect+to+purchase+buying+they+are+price+perception%2C+diversity+product+and+trust+of+consument.%0D%0A%0D%0A%0D%0AKey+words+%3A+Price+Perception%2C+Diversity+Product%2C+Trust+of+Consument%2C+E-Commerce%2C+Purchase+Buying%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2015-11-26&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F15368%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F15368%2F2%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F15368%2F3%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F15368%2F4%2FLEMBAR%2520PERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F15368%2F5%2FLEMBAR%2520PENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F15368%2F6%2FLEMBAR%2520PERNYATAAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F15368%2F7%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F15368%2F8%2FPERSEMBAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F15368%2F9%2FMOTO.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F15368%2F10%2FSANWACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F15368%2F12%2FDAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F15368%2F13%2FDAFTAR%2520LAMPIRAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F15368%2F14%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F15368%2F21%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F15368%2F15%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F15368%2F16%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F15368%2F17%2FBAB%2520III.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F15368%2F22%2FBAB%2520IV.pdf&rft.format=text&rft.identifier=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