?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+PERMINTAAN+MANGGA+INDRAMAYU+(Mangifera+indica+L.)+OLEH+KONSUMEN+DI+PASAR+TRADISIONAL+PADA+WILAYAH+KOTA%0D%0ADI+PROVINSI+LAMPUNG&rft.creator=Deti+Destiani%2C+1114131026&rft.subject=Budidaya+tanaman&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pola+konsumsi+dan+faktor-faktor+yang+mempengaruhi+permintaan+mangga+indramayu+oleh+konsumen+di+pasar+tradisional+pada+wilayah+kota+di+Provinsi+Lampung.+Penelitian+ini+dilakukan+dengan+menggunakan+metode+survai.+Lokasi+penelitian+ditentukan+secara+sengaja%2C+yaitu+Kota+Bandar+Lampung+dan+Kota+Metro.+Penelitian+ini+dilakukan+di+12+pasar+yang+berada+di+wilayah+kota+Bandar+Lampung+dan+Metro+dengan+metode+proporsional.+Responden+terdiri+dari+84+konsumen.+Responden+dipilih+secara+accidental+sampling.+Pengambilan+data+dilakukan+pada+Januari-+Maret+2015.+Data+penelitian+ini+diolah+menggunanakan+analisis+kuantitatif+dan+deskriptif.+Analisis+deskriptif+digunakan+untuk+mengetahui+pola+konsumsi+buah+mangga+indramayu.+Analisis+kuantitatif+dilakukan+dengan+menggunakan+regresi+berganda%2C+untuk+mengetahui+faktor-faktor+yang+mempengaruhi+permintaan+mangga+indramayu+oleh+konsumen+pada+wilayah+kota+di+Provinsi+Lampung.+Hasil+penelitian+menunjukkan+bahwa+rata-rata+konsumen+pada+wilayah+kota+di+Provinsi+Lampung+mengonsumsi+mangga+indramayu+sebanyak+58%2C83+gram%2Fkapita%2Fhari+selama+musim+mangga%2C+dengan+frekuensi+konsumsi+1-2+hari+sekali.+Tujuan+mengonsumsi+adalah+memenuhi+kesukaan+dan+cara+mengonsumsi+dalam+bentuk+segar+atau+buah+dimakan+secara+langsung.+Faktor-+faktor+yang+berpengaruh+terhadap+permintaan+mangga+indramayu+oleh+konsumen+di+pasar+tradisional+pada+wilayah+kota+di+Provinsi+Lampung+adalah+harga+mangga+indramayu%2C+pendapatan+keluarga+dan+jumlah+anggota+keluarga.+Permintaan+mangga+indramayu+bersifat+inelastis+dan+mangga+indramayu+merupakan+barang+normal.%0D%0AKata+kunci%3A+mangga+indramayu%2C+permintaan%2C+wilayah+kota+Provinsi+Lampung.%0D%0A%0D%0A%0D%0AAbstrak+Bahasa+Inggris%0D%0A%0D%0AThis+research+aimed+to+determine+the+consumption+pattern+and+the+influencing+factors+on+the+demand+of+indramayu+mango+by+consumers+in+the+traditional+markets+in+Lampung%E2%80%99s+urban+areas.+This+research+was+conducted+by+survey+method.+The+research+was+taken+place+in+Bandar+Lampung+and+Metro+city+purposively%2C+at+12+traditional+markets+in+Lampung+urban+areas+by+proportional+method.+The+research+respondents+consisted+of+84+consumers%2C+chosen+by+accidental+sampling.+The+data+was+collected+in+January+to+March+2015.+The+methods+of+the+data+analysis+in+this+research+were+descriptive+and+quantitative.+The+descriptive+analysis+was+used+to+determine+the+consumption+pattern+of+indramayu+mango.+Quantitative+analysis+was+used+to+determine+the+influencing+factors+on+demand+of+indramayu+mango+by+consumer+in+the+traditional+markets+in+Lampung%E2%80%99s+urban+areas.+The+result+showed+that+the+average+consumption+of+indramayu+mango+was+58.83+gram+per+capita+per+day.+The+frequency+of+consumption+was+once+every+1-2+days+during+mango+season.+The+purpose+of+consumption+was+to+meet+the+preference+and+the+mango+was+consumed+in+fresh+form+or+direct+consumption.+The+influencing+factors+on+the+demand+of+indramayu+mango+by+consumers+in+traditional+markets+in+Lampung+urban+areas+were+the+price+of+indramayu+mango%2C+household+income%2C+and+family+size.%0D%0AKey+words%3A+demand%2C+indramayu+mango%2C+Lampung+urban+areas.&rft.publisher=Fakultas+Pertanian&rft.date=2015-11-11&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F15479%2F1%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F15479%2F2%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F15479%2F3%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F15479%2F4%2FCOVER%2520DEPAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F15479%2F5%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F15479%2F6%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F15479%2F7%2FDAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F15479%2F8%2FPENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F15479%2F9%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F15479%2F10%2FSANWACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F15479%2F11%2FPERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F15479%2F12%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F15479%2F13%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F15479%2F14%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F15479%2F16%2FBAB%2520III.pdf&rft.f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