?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=EFEKTIFITAS+PENGGUNAAN+TOKOH+KARTUN+DALAM+MENGEDUKASI+KONSUMEN+ANAK+TENTANG+LABEL+PRODUK+MAKANAN+(STUDI+EKSPERIMEN+PADA+KONSUMEN+ANAK+SD+NEGERI+1+KAMPUNG+BARU%2C+BANDAR+LAMPUNG)&rft.creator=Anjar+Mubasitoh%2C+1216051016&rft.subject=+&rft.description=Tujuan+penelitian+ini+adalah+untuk+mengetahui+efektifitas+penggunaan+tokoh%0D%0Akartun+dalam+memberikan+edukasi+konsumen+anak+tentang+label+produk+makanan%0D%0Adan+untuk+menambah+pengetahuan+konsumen+anak+tentang+label+produk+dalam%0D%0Amembeli+dan+menggunakan+produk+makanan.+Variabel+dalam+penelitian+ini+adalah%0D%0Aefektifitas+iklan+sebagai+variabel+bebas+dan+tokoh+kartun+sebagai+variabel+kontrol.%0D%0AJenis+penelitian+ini+adalah+penelitian+eksperimen.+Sumber+data+menggunakan+data%0D%0Aprimer+yaitu+data+hasil+dari+wawancara.+Sampel+dalam+penelitian+ini+adalah+50%0D%0Asiswa+SD+Negeri+1+Kampung+Baru%2C+Bandar+Lampung.+Alat+analisis+data+dalam%0D%0Apenelitian+ini+adalah+uji+paired+sample+test+menggunakan+SPSS.+Hasil+penelitian%0D%0Amenunjukkan+bahwa+terdapat+perbedaan+pengetahuan+siswa+dalam+mengedukasi%0D%0Akonsumen+anak+tentang+label+produk+makanan.+Perbedaan+pengetahuan%0D%0Amenunjukkan+bahwa+terdapat+penambahan+pengetahuan.+Kesimpulannya+adalah%0D%0Aterdapat+efektifitas+penggunaan+tokoh+kartun+dalam+mengedukasi+konsumen+anak%0D%0Atentang+label+produk+makanan.+Implikasi+praktis+bagi+perusahaan+agar%0D%0Amemperhatikan+dalam+pembuatan+label+produk+makanan%2C+karena+dengan%0D%0Amemperhatikan+tampilannya+akan+berpengaruh+pada+konsumen+dan+pembuatan%0D%0Aiklan+layanan+masyarakat+yang+ditujukan+untuk+konsumen+anak+dalam+bentuk%0D%0Abuku+cetak+kartun.+Implikasi+teoritis+dapat+memberikan+tambahan+literatur+bacaan%0D%0Atentang+keefektifan+tokoh+kartun+dalam+mengedukasi+konsumen+anak+tentang%0D%0Alabel+produk+makanan.%0D%0AKata+kunci%3A+Edukasi+Konsumen%2C+Konsumen+Anak%2C+Label+Produk%2C+Tokoh+Kartun.%0D%0A%0D%0AThe+purpose+of+this+research+was+to+determine+the+effectiveness+of+use+cartoon%0D%0Acharacters+in+educating+consumers+children+about+food+product+labeling+and+to%0D%0Aincrease+consumer+knowledge+about+the+product+label+children+in+buying+and%0D%0Ausing+food+products.+The+variable+in+this+research+is+a+cartoon+character+as+a%0D%0Acontrol+variable.+This+type+of+research+is+study+eksperiment.+Data+sources+using%0D%0Aprimary+data+from+the+interview+results.+The+sample+in+this+research+were+50%0D%0Astudents+of+SD+Negeri+1+Kampung+Baru%2C+Bandar+Lampung.+Data+analysis+tools+in%0D%0Athis+study+were+paired+samples+test+using+SPSS.+The+results+showed+that+there+was%0D%0Aa+difference+in+students+knowledge+in+educating+consumers+children+about+label%0D%0Afood+products.+Differences+indicate+the+addition+of+knowledge.+The+conclusion+is%0D%0Athe+effectiveness+of+use+cartoon+characters+in+educating+consumers+children+about%0D%0Alabel+food+products.+The+implications+of+the+practical+for+the+company+to+pay%0D%0Aattention+to+the+labeling+of+food+products%2C+because+of+how+the+model+looks+will%0D%0Aaffect+the+consumers+and+making+public+service+ads+aimed+at+consumers+in+the%0D%0Aform+of+printed+books+kids+cartoon.+The+implications+of+theoretical+can+provide%0D%0Aadditional+literature+readings+about+the+effectiveness+of+a+cartoon+character+in%0D%0Aeducating+consumers+child+label+food+products.%0D%0AKeyword%3A+Cartoon+Characters%2C+Consumen+Children%2C+Consumer+Education%2C+Label%0D%0AProducts.&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2015-12-08&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16124%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16124%2F2%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16124%2F3%2FCOVER%2520LUAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16124%2F4%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16124%2F5%2FHALAMAN%2520PERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16124%2F6%2FHALAMAN%2520PENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16124%2F7%2FSURAT%2520PERNYATAAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16124%2F8%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16124%2F9%2FPERSEMBAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16124%2F10%2FMOTO.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16124%2F11%2FSAN%2520WACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16124%2F12%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16124%2F13%2FDAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16124%2F14%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.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