?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PERMINTAAN+DAN+KEPUASAN+RUMAH+TANGGA+DALAM+MENGONSUMSI+BERAS+SIGER+DI+PROVINSI+LAMPUNG&rft.creator=Sonya+Liza+Anggraini%2C+1114131111&rft.subject=Budidaya+tanaman&rft.description=Dalam+rangka+mendukung+gerakan+diversifikasi+pangan+di+Provinsi+Lampung+maka+dikembangkan+produk+olahan+berbahan+dasar+ubi+kayu+yaitu+beras+siger.+Penelitian+ini+bertujuan+untuk+mengetahui+pola+konsumsi+beras+siger%2C+faktor-faktor+yang+mempengaruhi+permintaan+beras+siger+dan+kepuasan+konsumen+rumah+tangga+terhadap+beras+siger.+Pengambilan+data+dilakukan+pada+bulan+Mei+2015.+Jumlah+responden+dalam+penelitian+ini+sebanyak+60+responden+yang+terdiri+dari+30+rumah+tangga+yang+mengonsumsi+beras+siger+produksi+KWT+Tunas+Baru+di+Bandar+Lampung+dan+30+rumah+tangga+yang+mengonsumsi+beras+siger+produksi+KWT+Agung+Lestari+di+Lampung+Selatan.+Metode+analisis+yang+digunakan+adalah+analisis+deskriptif%2C+fungsi+regresi+perpangkatan%2C+Customer+Satisfaction+Index+(CSI)+dan+Importance+Performance+Analysis+(IPA).+Hasil+penelitian+menunjukkan+bahwa+frekuensi+konsumsi+beras+siger+KWT+Tunas+Baru+sama+dengan+KWT+Agung+Lestari+yaitu+8+sampai+12+kali+per+bulan.+Rata-rata+konsumsi+beras+siger+per+bulan+dari+KWT+Tunas+Baru+sebesar+5%2C47+kg%2C+sedangkan+dari+KWT+Agung+Lestari+2%2C99+kg.+Alasan+utama+rumah+tangga+mengonsumsi+beras+siger+produksi+KWT+Tunas+Baru+karena+kesehatan+(60%25)%2C+kesukaan+(10%25)%2C+kebiasaan+(10%25)+dan+penasaran+ingin+mencoba+(20%25).+Untuk+beras+siger+produksi+KWT+Agung+Lestari+alasan+utama+rumah+tangga+mengonsumsi+beras+siger+adalah+karena+kebiasaan+(40%25)%2C+kesukaan+(23%2C33%25)%2C+penasaran+ingin+mencoba+(23%2C33%25)%2C+dan+kesehatan+(13%2C34%25)+.+Faktor-faktor+yang+mempengaruhi+permintaan+rumah+tangga+terhadap+beras+siger+KWT+Tunas+Baru+adalah+harga+beras+padi%2C+harga+ikan%2C+dan+jumlah+anggota+keluarga%2C+sedangkan+faktor-faktor+yang+mempengaruhi+permintaan+rumah+tangga+terhadap+beras+siger+KWT+Agung+Lestari+adalah+harga+beras+siger%2C+harga+beras+padi+dan+harga+ikan.+Nilai+CSI+beras+siger+KWT+Tunas+Baru+dan+KWT+Agung+Lestari+masing-masing+sebesar+73%2C8+persen+dan+67%2C8+persen+yang+artinya+konsumen+beras+siger+merasa+puas.+Berdasarkan+hasil+IPA%2C+atribut+yang+menjadi+prioritas+utama+produsen+beras+siger+KWT+Tunas+Baru+dan+KWT+Agung+Lestari+untuk+diubah+adalah+atribut+harga.%0D%0AKata+kunci+%3A+pola+konsumsi%2C+CSI%2C+IPA%2C+beras+siger%0D%0A%0D%0AABSTRACT%0D%0A%0D%0ATHE+HOUSEHOLD+DEMAND+AND+SATISFACTION+OF+SIGER+RICE+CONSUMPTION+IN+LAMPUNG+PROVINCE%0D%0A%0D%0AIn+order+to+support+the+movement+of+food+diversification+in+Lampung+Province%2C+then+developed+refined+product+made+from+cassava%2C+namely+Siger+Rice.+The+objectives+of+this+research+were+to+analyze+the+pattern+of+Siger+Rice+consumption%2C+factors+controlling+Siger+Rice+demand+and+household+satisfaction+of+Siger+Rice.+The+data+was+collected+in+Mei+2015.+The+number+of+respondents+in+this+research+were+60+respondents+consisting+of+30+households+who+consumed+Siger+Rice+of+KWT+Tunas+Baru+in+Bandar+Lampung+and+30+households+who+consumed+Siger+Rice+of+KWT+Agung+Lestari+in+Lampung+Selatan.+The+analysis+methods+used+were+descriptive+analysis%2C+multiple+regression+function%2C+Customer+Satisfaction+Index+(CSI)+and+Importance+Performance+Analysis+(IPA).+The+research+showed+that+consumption+frequency+of+Siger+Rice+in+KWT+Tunas+Baru+and+KWT+Agung+Lestari+were+equal.+They+were+8+to+12+per+month.+The+households+of+KWT+Tunas+Baru+consumed+5%2C47+kg+per+month+and+for+KWT+Agung+Lestari+2%2C99+kg+per+month.+The+main+reason+of+KWT+Tunas+Baru+respondents+consuming+Siger+Rice+was+for+health+(60%25)%2C+preference+(10%25)%2C+habit+(10%25)%2C+and+curious+to+try+(20%25).+For+KWT+Agung+Lestari+respondents+consuming+Siger+Rice+for+their+custom+(40%25)%2C+preference+(23%2C33%25)%2C+curious+to+try+(23%2C33%25)%2C+and+health+(13%2C34%25)+.+Factors+affecting+the+household+demand+of+Siger+Rice+in+KWT+Tunas+Baru+were+the+price+of+paddy+rice%2C+the+price+of+fish%2C+and+the+number+of+family+member%2C+while+in+KWT+Agung+Lestari+were+the+price+of+Siger+Rice%2C+the+price+of+paddy+rice+and+the+price+of+fish.+The+CSI+of+Siger+Rice+in+KWT+Tunas+Baru+and+KWT+Agung+Lestari+were+73%2C8%25+and+67%2C8%25%3B+this+meant+that+the+consumers+were+satisfied.+According+to+the+IPA+result%2C+the+main+priority+attributes+of+Siger+Rice+of+KWT+Tunas+Baru+and+KWT+Agung+Lestari+that+had+to+be+changed+was+the+price+of+siger+rice.%0D%0AKey+words+%3A+consumption+pattern%2C+CSI%2C+IPA%2C+Siger+Rice&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2015-12-01&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16278%2F1%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16278%2F2%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16278%2F3%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16278%2F4%2FCOVER%25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