?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Strategi+Komunikasi+Oleh+Brand+Presenter+Dalam+Memasarkan%0D%0AProduk+Kepada+Konsumen&rft.creator=Yuni+Septi%2C+1016031081&rft.subject=HE+Transportation+and+Communications&rft.description=Banyaknya+persaingan+dalam+industri+rokok+membuat+setiap+perusahaan+rokok+membuat+strategi+komunikasi+sendiri+yang+dapat+menarik+konsumen.+Membuat+strategi+komunikasi+adalah+membuat+perhitungan+yang+cermat+mengenai+situasi+dan+kondisi+yang+akan+ditempuh+dan+dihadapi+guna+mencapai+suatu+tujuan%2C+atau+dengan+kata+lain+bahwa+menggunakan+strategi+komunikasi+berarti+menggunakan+beberapa+cara+berkomunikasi+secara+sadar+untuk+menciptakan+perubahan+pada+khalayak+dengan+mudah+dan+cepat.+Tujuan+penelitian+ini+adalah+untuk+mendeskripsikan+strategi+komunikasi+yang+dilakukan+oleh+Brand+Presenter+pada+PT.+Hanjaya+Mandala+Sampoerna+dalam+memasarkan+produk+di+wilayah+Bandar+Lampung.+Pembahasan+mengenai+strategi+komunikasi+dalam+pembahasan%2C+dibahas+dengan+menggunakan+teori+AIDDA.+Metode+yang+digunakan+dalam+penelitian+adalah+metode+deskriptif+dengan+pendekatan+kualitatif.+Hasil+penelitian+ini+menunjukkan+bahwa+strategi+komunikasi+yang+digunakan+oleh+brand+presenter+menggunakan+role+play+yang+sesuai+teori+AIDDA.+Kesimpulan+dari+penelitian+ini+adalah+brand+presenter+mempromosikan+produknya+menggunakan+toeri+AIDDA+sehingga+produk+dapat+terjual+sesuai+dengan+target+yang+diinginkan+perusahaan.%0D%0AKata+Kunci+%3A+Strategi+Komunikasi%2C+Teori+AIDDA%0D%0A%0D%0A%0D%0A%0D%0AABSTRAK+BAHASA+INGGRIS%0D%0A%0D%0AMany+competition+in+industry+cigarettes+to+make+any+company+cigarettes+to+make+the+communications+strategy+that+can+be+pulled+consumers+.Make+the+communications+strategy+is+careful+make+a+calculation+of+the+situation+and+conditions+under+which+it+will+and+by+faced+by+to+achieve+a+purpose+%2C+in+other+words+that+use+the+communications+strategy+implies+using+some+way+communicate+in+conscious+for+creating+the+change+to+people+easily+and+quickly+.+The+purpose+of+this+research+is+to+described+the+communications+strategy+done+by+brand+presenter+to+PT.+Hanjaya+Mandala+Sampoerna+in+marketing+products+in+the+Lampung.+Discussion+on+the+communications+strategy+in+the+discussed+by+using+AIDDA+theory.+Methods+used+in+this+study+including+the+methods+descriptive+with+a+qualitative+approach.+This+research+result+indicates+that+the+communications+strategy+used+by+brand+presenter+use+role+play+according+to+the+theory+aidda.+The+conclusion+of+this+research+is+brand+presenter+promoting+the+product+use+the+theory+aidda+so+that+the+product+can+sold+accordance+with+the+target+desired+company.%0D%0AKeywords%3A+Strategy+of+communication%2C+AIDDA+Theory&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2015-12-08&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16328%2F4%2FCOVER%2520LUAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16328%2F5%2FDAFTAR%2520BAGAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16328%2F6%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16328%2F8%2FDAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16328%2F9%2FLEMBAR%2520PENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16328%2F10%2FLEMBAR%2520PERNYATAAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16328%2F10%2FMOTO.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16328%2F11%2FPERSEMBAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16328%2F12%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16328%2F13%2FSANWACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16328%2F78%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16328%2F77%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16328%2F14%2FLEMBAR%2520PERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16328%2F82%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16328%2F79%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16328%2F15%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16328%2F16%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16328%2F17%2FBAB%2520III.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16328%2F80%2FBAB%2520IV.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16328%2F19%2FBAB%2520V.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16328%2F81%2FBAB%2520VI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16328%2F21%2FDAFTAR%2520PUSTAKA.pdf&rft.identifier=++Yuni+Septi%2C+10160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