?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+MODEL+KOMUNIKASI+CUSTOMER+SERVICE+DALAM%0D%0AMENINGKATKAN+LOYALITAS+PELANGGAN+KARTU+HALO+DI+GRAPARI%0D%0ATELKOMSEL+RADEN+INTAN&rft.creator=RURI++ISTIALITA+SUTONO%2C++1116031101&rft.subject=HE+Transportation+and+Communications&rft.description=ABSTRAK%0D%0ASalah+satu+faktor+kunci+keberhasilan+penyelenggaran+jasa+seluler+dalam+era+persaingan+ini+adalah%0D%0Akemampuan+suatu+jaringan+operasi+menghadirkan+customer+service+kepada+masyarakat%2C+suatu%0D%0Afilosofi+baru+dunia+untuk+merajakan+kepentingan+para+pelanggannya.+Customer+service%0D%0Amembutuhkan+konsep+dalam+menyampaikan+pesan+terhadap+pelanggannya+caranya+dengan%0D%0Amenerapkan+model+komunikasi+yang+sesuai+dan+tepat.+Model+komunikasi+merupakan+deskripsi%0D%0Aideal+mengenai+apa+yang+dibutuhkan+untuk+terjadinya+komunikasi.+Selain+dapat+berkomunikasi%0D%0Adengan+baik+customer+service+juga+harus+mampu+memberikan+pelayanan+yang+berkualitas+Tujuan%0D%0Adari+pelayanan+yang+baik+adalah+mencegah+pembelotan+dan+membangun+kesetiaan+pelanggan%0D%0Aatau+customer+loyality.+Loyalitas+pelanggan+adalah+pondasi+bagi+perusahaan+agar+selalu+kokoh%0D%0Adan+selalu+mendapat+kepercayaan+bagi+para+pelanggannya.+Berdasarkan+latar+belakang+diatas%2C%0D%0Amaka+rumusan+masalah+penelitian+ini+yaitu%2C+bagaimana+model+komunikasi+yang+dilakukan%0D%0Acustomer+service+dalam+meningkatkan+loyalitas+pelanggan+kartu+Halo.+Dan+mempunyai+tujuan%0D%0Apenelitian+untuk+mendeskripsikan+model+komunikasi+customer+service+dalam+meningkatkan%0D%0Aloyalitas+pelanggan+kartu+Halo+di+GraPARI+Telkomsel+Raden+Intan%2C+serta+menganalisis+model%0D%0Akomunikasi+customer+service+dalam+meningkatkan+loyalitas+pelanggan+kartu+Halo+di+GraPARI%0D%0ATelkomsel+Raden+Intan.+Metode+penelitian+yang+digunakan+dalam+penelitian+ini+adalah+metode%0D%0Akualitatif.+Penelitian+ini+berlokasi+di+GraPARI+Telkomsel+Raden+Intan.+Hasil+Penelitian+yaitu%0D%0Amodel+komunikasi+yang+digunakan+oleh+customer+service+ditemukan+model+komunikasi+Laswell%0D%0Adan+model+komunikasi+S-R.+Model+komunikasi+Laswell+dilihat+dari+unsur-unsur+daripada%0D%0Apertanyaan-pertanyaan+who%2C+says+what%2C+in+which+channel%2C+to+whom+dan+with+what+effect+yang%0D%0Asesuai+dengan+pertanyaan+yang+didapat+dari+para+informan.+Model+komunikasi+S-R+dilihat+dari%0D%0Adimana+model+komunikasi+ini+menggunakan+alur+proses+aksi+reaksi.+Hasil+penelitian+juga+sesuai%0D%0Adengan+teori+yang+digunakan+yaitu+teori+komunikasi+interpersonal+yang+disesuaikan+dengan%0D%0Akomponen-komponen+dari+teori+komunikasi+interpersonal+yaitu+sumber%2C+encoding%2C+pesan%2C%0D%0Asaluran%2C+penerima%2C+decoding%2C+respon%2C+gangguan+dan+konteks+komunikasi.+Diharapkan+kepada%0D%0Acustomer+service+di+seluruh+Gerai+Telkomsel+khususnya+GraPARI+Telkomsel+Raden+Intan+untuk%0D%0Amenciptakan+inovasi-inovasi+baru+demi+meningkatkan+daya+tarik+bagi+pelanggan+dan+dapat%0D%0Atercipta+hubungan+baik+antara+pelanggan+dengan+customer+service+dan+GraPARI+Telkomsel%0D%0ARaden+Intan.%0D%0AKata+kunci+%3A+Model+Komunikasi%2C+Customer+Service%2C+GraPARI+Telkomsel+Raden+Intan%0D%0AABSTRACT%0D%0AOne+of+the+key+of+success+factor+in+running+cellular+business+in+the+competition+era+is+creating%0D%0Athe+customer+service%E2%80%99s+operational+network+for+the+community.+That%E2%80%99s+the+new+world%E2%80%99s+filosophy%0D%0Ato+make+the+customers+into+a+aking.+Customer+service+need+a+concept+to+send+message+to+the%0D%0Acustomers.+The+method+amongst+other+is+to+use+an+effective+way+of+communication.+The+model+of%0D%0Acommunication+means+an+ideal+description+about+what+is+needed+during+the+communication%0D%0Atakes+place.+Besides+we+have+communicated+well+customer+service+must+be+able+to+give+good%0D%0Aservice.+The+goal+of+good+service+is+to+prevent+the+ignorance+and+to+build+the+customer+loyality.%0D%0ABased+on+the+above+mentioned+backgrounds%2C+the+main+formula+of+the+research+problem+is+the%0D%0Amodel+communication+used+by+the+customer+service+to+uphold+and+to+analize+the+customer%0D%0Aloyality+to+Halo+Card+at+the+GraPARI+Telkomsel+Raden+Intan.+The+result+is+communication%0D%0Amodel+used+by+the+customer+service+what+we+know+Laswell+and+S-R+model.+By+using+the+elements%0D%0Aof+communication+such+as+who%2C+says+what%2C+in+which+channel%2C+to+whom+and+with+what+effect+in%0D%0Aaccordance+with+the+question+given+by+the+sources.+S-R+communication+model+was+known+by+the%0D%0Ause+of+cause+and+effect+process.+The+output+of+the+research+also+in+the+same+result+with+the%0D%0Ainterpersonal+communication+theory+with+components+that+is+source%2C+encoding%2C+channel%2C%0D%0Areceiver%2C+decoding%2C+respons%2C+noise+and+communication+context.+We+do+hope+to+the+customer%0D%0Aservices+at+the+all+Gerai+Telkomsel+specially+GraPARI+Telkomsel+Raden+Intan+to+create+new%0D%0Ainnovations+to+uphold+attractiveness+for+the+customers+and+to+make+better+communications%0D%0Abetween+the+customers+and+customer+service+and+GraPARI+Telkomsel+Raden+Intan.%0D%0AKeywords+%3A+Communication+Model%2C+Customer+Service%2C+GraPARI+Telkomsel+Raden+Intan%0D%0A&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2015-12-17&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16431%2F1%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16431%2F2%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16431%2F3%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16431%2F4%2FCOVER%2520LUAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16431%2F12%2FLEMBAR%2520PERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16431%2F9%2FLEMBAR%2520PENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16431%2F5%2FDAFTAR%2520BAGAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16431%2F6%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16431%2F7%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16431%2F8%2FDAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16431%2F10%2FLEMBAR%2520PERNYATAAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16431%2F11%2FMOTO.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16431%2F13%2FPERSEMBAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16431%2F14%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16431%2F15%2FSANWACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16431%2F16%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16431%2F17%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16431%2F18%2FBAB%2520III.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16431%2F19%2FBAB%2520IV.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16431%2F20%2FBAB%2520V.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16431%2F21%2FBAB%2520VI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16431%2F22%2FDAFTAR%2520PUSTAKA.pdf&rft.identifier=++RURI+ISTIALITA+SUTONO%2C+1116031101++(2015)+ANALISIS+MODEL+KOMUNIKASI+CUSTOMER+SERVICE+DALAM+MENINGKATKAN+LOYALITAS+PELANGGAN+KARTU+HALO+DI+GRAPARI+TELKOMSEL+RADEN+INTAN.++Fakultas+Ilmu+Sosial+dan+Ilmu+Politik%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F16431%2F