?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=THEORY+OF+REASONED+ACTION+(TRA)%3A+APLIKASI+PADA+MINAT+BELI+PRODUK+PERAWATAN+KULIT+KANGEN+WATER+(STUDI+PADA+KONSUMEN+PRODUK+PERAWATAN+KULIT+KANGEN+WATER+DI+BANDAR+LAMPUNG)&rft.creator=VINA+ASTIKA%2C+1216051100&rft.subject=H+Social+Sciences+(General)&rft.subject=HB+Economic+Theory&rft.description=Penelitian+ini+bertujuan+untuk+menganalisis+pengaruh+secara+langsung+dari+variabel+sikap+dan+variabel+norma+subyektif+terhadap+minat+beli+produk+perawatan+kulit+Kangen+Water.+Teknik+pengambilan+sampel+dalam+penelitian+ini+menggunakan+metode+purposive+sampling+dan+diperoleh+sampel+sebanyak+90+responden+yang+pernah+menghadiri+acara+seminar+Kangen+Water.+Penelitian+ini+menggunakan+data+primer+yang+dikumpulkan+menggunakan+kuesioner.+Teknik+analisis+data+yang+digunakan+adalah+regresi+linear+berganda+dan+menggunakan+alat+analisis+program+SPSS+19.+Berdasarkan+hasil+uji+t+(parsial)+menunjukkan+bahwa+variabel+sikap+memiliki+pengaruh+signifikan+terhadap+minat+beli+dan+variabel+norma+subyektif+tidak+berpengaruh+terhadap+minat+beli+produk+perawatan+kulit+Kangen+Water.+Berdasarkan+uji+F+(simultan)+menunjukkan+bahwa+variabel+sikap+dan+norma+subyektif+memiliki+pengaruh+terhadap+minat+beli+produk+perawatan+kulit+Kangen+Water.+Bagi+para+peneliti+selanjutnya+yang+tertarik+pada+tema+minat+beli+dapat+dilanjutkan+dan+dikembangkan+dengan+menambah+variabel+lainnya+yang+mempengaruhi+minat+beli%2C+agar+cakupan+mengenai+variabel+yang+mempengaruhi+minat+beli+dapat+meluas+dan+lebih+mendalami+aplikasi+dari+Theory+of+Reasoned+Action+(TRA).%0D%0AKata+Kunci%3A+Minat+Beli%2C+Norma+Subyektif%2C+Sikap%0D%0A%0D%0AABSTRACT%0D%0A%0D%0ATHEORY+OF+REASONED+ACTION(TRA)%3A+APLICATION+ON+PURCHASE+INTENTION+KANGEN+WATER+SKINCARE+(STUDI+ON+SKIN+CARE+KANGEN+WATER+CONSUMER+IN+BANDAR+LAMPUNG+CITY)%0D%0A%0D%0AThis+study+aimed+to+analyze+the+direct+influence+of+the+variables+attitude+and+subjective+norm+to+purchase+intention+skin+care+products+Kangen+Water.+The+sampling+technique+in+this+study+using+purposive+sampling+and+obtained+a+sample+of+90+respondents+who+had+attended+the+seminar+Kangen+Water.+This+study+uses+primary+data+were+collected+using+a+questionnaire.+The+data+analysis+technique+used+is+multiple+linear+regression+and+analysis+tools+SPSS+19.+Based+on+the+results+of+the+t+test+(partial)+indicates+that+the+attitude+variable+has+a+significant+influence+on+buying+interest+and+subjective+norm+variable+does+not+affect+the+purchase+intention+skin+care+products+Kangen+Water.+Based+on+F+test+(simultaneous)+indicates+that+the+variable+attitude+and+subjective+norm+have+an+influence+on+purchase+intention+skin+care+products+Kangen+Water.+For+the+next+researcher+who+is+interested+in+purchase+intention+themes+can+be+continued+and+expanded+by+adding+other+variables+which+affect+purchase+intention%2C+so+that+coverage+of+the+variables+that+influence+the+purchase+intention+can+be+expanded+and+further+explore+the+application+of+the+Theory+of+Reasoned+Action+(TRA).%0D%0AKeywords%3A+Attitute%2C+Purchase+intention%2C+Subjective+norm&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2015-12-18&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16536%2F1%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16536%2F2%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16536%2F3%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16536%2F4%2FCOVER%2520LUAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16536%2F5%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16536%2F6%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16536%2F7%2FDAFTAR%2520LAMPIRAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16536%2F21%2Flembar%2520pengesahan.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16536%2F8%2FDAFTAR%2520RIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16536%2F9%2FDAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16536%2F10%2FLEMBAR%2520PERNYATAAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16536%2F11%2FLEMBAR%2520PERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16536%2F12%2FMOTO.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16536%2F13%2FPERSEMBAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16536%2F14%2FSANWACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16536%2F15%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16536%2F16%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16536%2F17%2FBAB%2520III.pdf&rft.format=text&rft.identifier=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