?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+STRATEGI+BISNIS+%0D%0ADENGAN+MENGGUNAKAN+BUSINESS+MODEL+CANVAS%0D%0A+STUDI+PADA+ORAQLE+DISTRO+AND+CLOTHING%0D%0A&rft.creator=+AHMAD+NASIRUL+HUDA+%2C+1216051010&rft.subject=+&rft.description=ABSTRAK%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+Strategi+Bisnis+Oraqle+Distro+and+Clothing+dengan+menggunakan+Business+Model+Canvas.+Penelitian+ini+menggunakan+metode+penelitian+kualitatif+dengan+jenis+penelitian+deskriptif.+Instrumen+penelitian+ini+adalah+peneliti.+Teknik+pengambilan+sampel+sumber+data%2Finforman+menggunakan+snowball+sampling.+Informan+dalam+penelitian+ini+adalah+pemilik%2C+karyawan+dan+konsumen+Oraqle+Distro+and+Clothing.+Prosedur+pengumpulan+data+yang+digunakan+adalah+observasi%2C+wawancara+dan+dokumentasi.+Uji+keabsahan+data+dengan+menggunakan+trianggulasi+dan+menggunakan+bahan+referensi.+Teknik+analisis+data+yang+digunakan+yaitu+reduksi+data%2C+penyajian+data%2C+dan+penarikan+kesimpulan.++Hasil+penelitian+ini+menunjukan+bahwa+Business+Model+Canvas+sebagai+alat+analisis%2C+membantu+dalam+melihat+strategi+sebuah+perusahaan.+Strategi+yang+diterapkan+oleh+Oraqle+Distro+and+Clothing+adalah+strategi+penetrasi+pasar%2C+yaitu+strategi+dengan+cara+menawarkan+value+dengan+upaya-upaya+pemasaran+yang+lebih+besar+(menggunakan+media+sosial+antara+lain+facebook%2C+twitter%2C+instagram+dan+juga+website)+dan+juga+strategi+pengembangan+produk%2C+yakni+lebih+kepada+mengubah%2C+memodifikasi+atau+meningkatkan+nilai+dari+produk+yang+dijual+(melakukan+design-design+unik+dan+menarik)%2C+yang+keduanya+masuk+ke+dalam+blok+value+propositions.%0D%0A%0D%0AKata+Kunci%3A+Business+Model+Canvas%2C+Distro%2C+Strategi+%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AThis+study+aims+to+determine+the+Business+Strategy+Oraqle+Distro+and+Clothing+to+use+Business+Model+Canvas.+This+study+used+qualitative+research+methods+with+descriptive+study.+The+instrument+of+this+study+are+researchers.+Technique+sampling+data+sources+%2F+informants+using+snowball+sampling.+Informants+in+this+study+are+the+owners%2C+employees+and+customers+Oraqle+Distro+and+Clothing.+Data+collection+procedures+used+were+observation%2C+interviews+and+documentation.+Test+the+validity+of+the+data+using+triangulation+and+using+reference+materials.+Data+analysis+techniques+used+are+data+reduction%2C+data+presentation%2C+and+conclusion.+These+results+indicate+that+the+Business+Model+Canvas+as+an+analytical+tool%2C+helps+in+viewing+strategy+of+a+company.+The+strategy+adopted+by+Oraqle+Distro+and+Clothing+is+a+market+penetration+strategy%2C+that+strategy+by+offering+value+to+the+efforts+of+a+larger+marketing+(using+social+media%2C+among+others%2C+facebook%2C+twitter%2C+instagram+and+websites)+and+product+development+strategies%2C+ie+more+to+alter%2C+modify+or+enhance+the+value+of+products+sold+(perform+design-design+unique+and+interesting)%2C+which+both+entered+into+the+block+value+propositions.%0D%0A%0D%0A%0D%0AKeywords%3A+Business+Model+Canvas%2C+Distro%2C+Strategy%0D%0A%0D%0A%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+&rft.date=2015-12-28&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16632%2F1%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16632%2F2%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16632%2F3%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16632%2F4%2FCOVER%2520LUAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16632%2F5%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16632%2F6%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16632%2F7%2FDAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16632%2F8%2FLEMBAR%2520PENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16632%2F9%2FLEMBAR%2520PERNYATAAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16632%2F10%2FLEMBAR%2520PERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16632%2F11%2FMOTO.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16632%2F12%2FPERSEMBAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16632%2F13%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16632%2F14%2FSANWACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16632%2F15%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16632%2F16%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16632%2F17%2FBAB%2520III.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16632%2F18%2FBAB%2520IV.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16632%2F20%2FBAB%2520V.pdf&rf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