TY  - UNPB
ID  - eprints16638
UR  - http://digilib.unila.ac.id/16638/
A1  - 0614021009, Herdeynan Pratama
Y1  - 2016/01/07/
N2  - This research was conducted to analyze : a) The marketing system of rames
banana in South Lampung regency. b) The differences in selling cost and
marketing margins at each links of the trade system of rames banana in South
Lampung regency, and c) Profit margin of each rames banana marketing
institution in South Lampung regency.
The research was conducted in Kalianda and Bakauheni subdistrict South
Lampung regency. Data was collected through snowball method, with the number
of respondents for 55 merchants. Data was collected in October-November 2010.
The qualitative method of data analysis was using structural analysis, behavior,
and market performance. The market performance were analyzed quantitatively
by using marketing margin analysis, cost correlation, and cost transmission
elasticity.
The research concludes that : 1) The marketing system of rames banana in South
Lampung regency is inefficient. 2) There is a difference in average value of
selling cost and marketing margin in marketing channels of rames banana in
Kalianda and Bakauheni subdistrict. 3) There is a partial spread in the average
value of margin profit in each marketing unit of rames banana in South Lampung
regency
PB  - Universitas Lampung
M1  - other
TI  - THE ANALYSIS OF RAMES BANANA MARKETING
IN SOUTH LAMPUNG
AV  - public
ER  -