?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PENGGUNAAN+FASHION+BRANDED+TERHADAP%0D%0APERSEPSI+KELAS+SOSIAL+PADA+KALANGAN+MAHASISWA%0D%0A(Studi+Pada+Mahasiswa+Jurusan+Sosiologi+Fisip+Universitas+Lampung)&rft.creator=+FETIA+IRTAMA+REZA%2C++1116011035&rft.subject=HF+Commerce&rft.subject=HN+Social+history+and+conditions.+Social+problems.+Social+reform&rft.description=ABSTRAK%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+faktor%2C+dampak%2C+dan+seberapa+besar+pengaruh+penggunaan+fashion+branded+terhadap+persepsi+kelas+sosial+pada+kalangan+mahasiswa+jurusan+Sosiologi+Fakultas+Ilmu+Sosial+dan+Ilmu+Politik+Universitas+Lampung.+Pendekatan+yang+digunakan+pada+penelitian+ini+adalah+pendekatan+kuantitatif+dengan+menggunakan+kuesioner+sebagai+alat+pengumpul+data.+Responden+pada+penelitian+ini+berjumlah+76+orang%2C+penentuan+sampel+dalam+penelitian+ini+menggunakan+teknik+random+sampling.+Analisis+data+yang+digunakan+dalam+penelitian+ini+menggunakan+teknik+korelasi+dan+regresi.+Hasil+penelitian+menunjukkan%3A+(1)+Faktor+gaya+hidup+dan+budaya+memicu+tingginya+tingkat+penggunaan+barang+fashion+branded+serta+menimbulkan+dampak+mahasiswa+lebih+konsumtif%2C+boros%2C+menjadi+gengsi+sombong%2C+serta+berujung+pada+pola+hedonisme%2C+dan+menciptakan+perbedaan+kelas+sosial+antar+satu+dengan+yang+lain+(2)+Ada+pengaruh+yang+signifikan+antara+variabel+penggunaan+fashion+branded+terhadap+persepsi+kelas+sosial%2C+besarnya+pengaruh+antar+variabel+penggunaan+fashion+branded+dengan+kelas+sosial+sebesar+46%2C5+%25+(3)+Berdasarkan+hasil+analisis+korelasi%2C+ada+hubungan+yang+signifikan+antara+penggunaan+fashion+branded+terhadap+persepsi+kelas+sosial+pada+kalangan+mahasiswa+dan+hasil+korelasi+ini+memiliki+hubungan+yang+positif+yaitu+sebesar+0%2C682+Artinya+bahwa+semakin+tinggi+tingkat+penggunaan+fashion+branded+maka+semakin+kuat+persepsi+seseorang+terhadap+kelas+sosial+orang+tersebut.%0D%0AKata+Kunci%3A+Fashion+Branded%2C+Persepsi%2C+Kelas+sosial%0D%0AABSTRACT%0D%0AThis+research+aims+to+know+the+factors%2C+impact%2C+and+how+great+the+influence+of+use+of+branded+fashion+against+the+perception+of+social+class+among+the+students+majoring+in+Sociology%2C+Faculty+of+social+and+political+sciences+of+the+University+of+Lampung.+The+approach+used+in+this+study+was+the+quantitative+approach+using+questionnaire.+Respondents+in+this+research+totalled+76+people%2C+determination+of+the+sample+in+this+study+using+random+sampling+techniques.+The+analysis+of+the+data+used+in+this+study+uses+regression+and+correlation.+The+results+showed%3A+(1)+cultural+and+lifestyle+Factors+triggers+high+levels+of+use+of+goods+as+well+as+the+impact+of+branded+fashion+students+more+consumerist%2C+wasteful%2C+being+arrogant%2C+and+prestige+led+to+a+pattern+of+hedonism%2C+and+creates+social+class+differences+between+one+another+(2)+there+was+significant+influence+between+the+variable+use+of+branded+fashion+against+the+perception+of+social+classes%2C+the+magnitude+of+influence+between+the+variable+use+of+branded+fashion+with+social+class+of+46.5%25+(3)+based+on+the+results+of+the+correlation+analysis+%2C+there+is+a+significant+relationship+between+use+of+branded+fashion+against+the+perception+of+social+class+among+the+students+and+the+results+of+this+correlation+positive+relationship+that+is+of+0.682+means+that+the+higher+the+level+of+use+of+branded+fashion+then+the+stronger+one's+perception+of+one's+social+class.%0D%0AKeywords%3A+Fashion+Branded%2C+perception%2C+social+class%0D%0A&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2015-12-22&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16639%2F1%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16639%2F2%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16639%2F3%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16639%2F4%2FCOVER%2520LUAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16639%2F5%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16639%2F6%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16639%2F7%2FDAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16639%2F9%2FHALAMAN%2520PERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16639%2F8%2FHALAMAN%2520PENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16639%2F10%2FMOTO.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16639%2F11%2FPERNYATAAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16639%2F12%2FPERSEMBAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16639%2F13%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16639%2F14%2FSANWACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16639%2F15%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16639%2F16%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16639%2F17%2FBAB%2520III.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16639%2F123%2FBAB%2520IV.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16639%2F18%2FBAB%2520V.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16639%2F19%2FBAB%2520VI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F16639%2F20%2FDAFTAR%2520PUSTAKA.pdf&rft.identifier=+++FETIA+IRTAMA+REZA%2C+1116011035++(2015)+PENGARUH+PENGGUNAAN+FASHION+BRANDED+TERHADAP+PERSEPSI+KELAS+SOSIAL+PADA+KALANGAN+MAHASISWA+(Studi+Pada+Mahasiswa+Jurusan+Sosiologi+Fisip+Universitas+Lampung).++Fakultas+Ilmu+Sosial+dan+Ilmu+Politik%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F16639%2F