?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PERSEPSI+KUALITAS%2C+PERSEPSI+HARGA+DAN+CITRA+TOKO+TERHADAP+KEPUTUSAN+PEMBELIAN+PRODUK+PRIVATE+LABEL+PADA+ALFAMART+(STUDI+PADA+GERAI+ALFAMART+SOEKARNO+HATTA+KOTA+DI+BANDAR+LAMPUNG)&rft.creator=Wiwin+Rahayu%2C+(1216051103)&rft.subject=+&rft.description=Tujuan+penelitian+ini+adalah+untuk+menganalisis+pengaruh+persepsi+kualitas%2C+persepsi+harga+dan+citra+toko+terhadap+keputusan+pembelian+produk+private+label+Alfamart.+Jenis+penelitian+ini+adalah+explanatory+dengan+metode+kuantitatif.+Sampel+dalam+penelitian+ini+adalah+sebanyak+100+responden+dengan+menggunakan+teknik+purposive+sampling.+Adapun+teknik+analisis+data+yang+digunakan+adalah+uji+regresi+berganda.+Hasil+penelitian+ini+menunjukkan+bahwa+persepsi+kualitas+dan+citra+toko+mempunyai+pengaruh+yang+signifikan+terhadap+keputusan+pembelian+sedangkan+persepsi+harga+tidak+berpengaruh+secara+signifikan+terhadap+keputusan+pembelian+produk+private+label+Alfamart.+Secara+simultan%2C+persepsi+kualitas%2C+persepsi+harga+dan+citra+toko+mempunyai+pengaruh+secara+signifikan+terhadap+keputusan+pembelian.+Bagi+peneliti+selanjutnya+disarankan+untuk+meneliti+dari+perusahaan%2F+merek-merek+lain+yang+mengalami+kondisi+yang+hampir+sama+dengan+produk+private+label+Alfamart.+Hal+ini+dapat+dijadikan+pembanding+sekaligus+melengkapi+penelitian+ini.%0D%0AKata+kunci%3A+Citra+toko%2C+keputusan+pembelian%2C+persepsi+harga%2C+persepsi+kualitas.%0D%0A%0D%0A%0D%0A%0D%0AABSTRAK+BAHASA+INGGRIS%0D%0A%0D%0AThe+purpose+of+this+research+was+to+analyze+the+effect+of+perceived+quality%2C+perceived+price+and+store+image+on+purchasing+decisions+Alfamart+private+label+products.+This+type+of+research+was+an+explanatory+quantitative+methods.+The+sample+in+this+study+was+100+respondents+by+using+purposive+sampling+technique.+The+data+analysis+techniques+used+multiple+regression+test.+These+results+indicate+that+the+perception+of+the+quality+and+store+image+had+a+significant+influence+on+purchasing+decisions%2C+while+the+perception+of+price+didn%E2%80%99t+significantly+influence+on+purchasing+decision+Alfamart+private+label+products.+Simultaneously%2C+perceived+quality%2C+perceived+price+and+store+image+have+significant+influence+on+the+purchase+decision.+For+next+researcher+was+recommended+to+investigate+the+other+companies+or+other+brands+that+had+same+conditions+with+private+label+products+in+Alfamart.+It+can+be+used+as+a+benchmark+as+well+as+completing+this+research.%0D%0AKeywords%3A+Stores+Image%2C+Purchasing+Decisions%2C+Perceived+Quality%2C+Perceived+Price&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2016-01-08&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F17146%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F17146%2F2%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F17146%2F3%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F17146%2F4%2FCOVER%2520LUAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F17146%2F5%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F17146%2F6%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F17146%2F7%2FDAFTAR%2520LAMPIRAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F17146%2F8%2FDAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F17146%2F9%2FLEMBAR%2520PENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F17146%2F10%2FLEMBAR%2520PERNYATAAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F17146%2F11%2FLEMBAR%2520PERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F17146%2F12%2FMOTO.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F17146%2F13%2FPERSEMBAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F17146%2F14%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F17146%2F15%2FSANWACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F17146%2F16%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F17146%2F17%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F17146%2F18%2FBAB%2520III.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F17146%2F19%2FBAB%2520IV.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F17146%2F20%2FBAB%2520V.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F17146%2F21%2FDAFTAR%2520PUSTAKA.pdf&rft.identifier=++Wiwin+Rahayu%2C+(1216051103)++(2016)+PENGARUH+PERSEPSI+KUALITAS%2C+PERSEPSI+HARGA+DAN+CITRA+TOKO+TERHADAP+KEPUTUSAN+PEMBELIAN+PRODUK+PRIVATE+LABEL+PADA+ALFAMART+(STUDI+PADA+GERAI+ALFAMART+SOEKARNO+HATTA+KOTA+DI+BANDAR+LAMPUNG).++FAKUL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