%0 Journal Article
%A Nn, RISKA DWI KARTAPA
%D 2012
%F eprints:17673
%J Digital Library
%T PUBLIC RELATIONS STRATEGY IN REGIONAL DEVELOPMENT  INSTITUTION OF ZAKAT (LAZDA) LAMPUNG PEDULI
%U http://digilib.unila.ac.id/17673/
%X One field of communication science is public relations, this activity aims to give,  build and maintain an image of other individuals or society in which individuals  or institutions are located. This matter requires caution and prudence in a package  the message that will be delivered in a public relations activities, in other words  we need a special strategy in accordance with internal and external conditions at  that time. Similarly, Lampung Peduli as one of LAZDa in Bandar Lampung,  Lampung Peduli was established since 17 April 2001 to move independently  under the auspices of the Foundation Endowments Lampung Peduli (YWLP).  Lampung Peduli conducting public relations activities, as a form of responsibility  to promote programs and activities to be carried out to the community, helped  develop the internal cohesion of the organization and helped maintain the  existence of Lampung Peduli in the face of competition from other branches  LAZDa and LAZ in Lampung. The strategy is made must be capable of represent  the goals of the organization and effective and efficient in its execution, because  these institutions are moving to the use of funds from zakat, infaq and alms of  Lampung society. This is an interesting writer to examine how public relations  strategies in the development activities of Lampung Peduli. This study aimed to  find out public relations strategy in the development activities of Lampung Peduli.  This type of research used descriptive research is a qualitative approach.  Determination of informants using purposive sampling, the informants who were  selected for primary data are a two person who is executor of Lampung Peduli  haily and five of the informants to find out public response to the public relations  strategy Lampung Peduli. Data collection techniques used are in-depth interviews,  library research, and direct observation.  The results of this study indicate that the steps taken Lampung Peduli in public  relations strategy, namely initial coordination meeting, continued coordination,  implementation of PR strategy, coordination of the end (evaluation). Public  relations strategy by using the media and public relations in a personal approach  by the Amil and volunteers. Concern for public relations strategy external relation  of Lampung Peduli, that is; to prospective new donors anonymous and  widespread public relations strategy that made the banners, billboards, Sajada,  pins and a weekly column in the Jakarta Post and for the regular donors the  Dinar, direct mail, open hause , sms center that contains tausiah and cash flow  statements and personal approach. Concern for public relations strategy internal  public of Lampung Peduli, is common in Dufan recreation, training, fundraising,  family ghatering, consolidation meeting Friday, the personal approach of amil and  volunteers etc.  Keywords: public relations strategy, Institution of Zakat