<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "THE INFLUENCE OF CAUSE RELATED MARKETING PROGRAM\r\n(CRM) USER LOYALTY TO PRODUCT AQUA MINERAL WATER"^^ . "Abstract\r\n\r\nThe globalization era has brought a tremendous impact for businesses, such as rapid\r\ntechnological developments, changes of the market behavior from market sellers market\r\nto buyers market so that consumers will become increasingly powerful in the market, and\r\nincreasing competition in business. Therefore, businessmen should formulate a business\r\nstrategy that can be overcome if those impacts. Strategy that was applied by companies in\r\nIndonesia are making a series of activities or a part of sales promotion are social.\r\nEmbodiment of social responsibility (CSR), among others, soisal alliance formation.\r\nWhere is a popular form of social alliance of CSR is a Cause Related Marketing (CRM).\r\nCause is understood as a social activity that is supported by the company through\r\nfundraising activities that invite consumers to participate with buy products with a\r\nspecific label. CRM Program Aqua 1 liter to 10 liters of clean water is a social\r\nresponsibility program with unique and innovative mechanism that is expected to\r\nincrease the loyalty of its users.\r\nIssues discussed in this research is: How much influence does the program Cause Related\r\nMarketing (CRM) to the loyalty of Aqua mineral water product users (students of Faculty\r\nof Economics Studies at the University of Lampung)?\r\nThis study aims to determine how much impact the program Cause Related Marketing\r\n(CRM) product user loyalty Aqua Mineral Water (Study on the students of Faculty of\r\nEconomics, University of Lampung), and to know the dimensions of Cause Related\r\nMarketing (CRM) is most influential to the loyalty of users of water products Aqua\r\nminerals.\r\nThe hypothesis of this study is \"Courses Cause Related Marketing (CRM) positive effect\r\non loyalty Aqua mineral water product users (students of Faculty of Economics Studies at\r\nthe University of Lampung). In this study, students who became respondents of force that\r\nis academic year 2006-2009 conducted by nonprobability sampling technique with the\r\npurposive sampling and the number of samples obtained as many as 97 respondents.\r\nThe analysis tools are qualitative analysis and quantitative analysis.Qualitative analysis to\r\nanalyze problems and find a solution to the problem by using data collected from\r\nquestionnaires that are connected with the theory of marketing or approaches relating to\r\nthe CRM program in analyzing the impact of bottled water users loyallitas Aqua at the\r\nFaculty of Economics, University of Lampung. Analisis kuantitatif dilakukan dengan\r\nmenggunakan regresi binary logistik dengan bantuan SPSS 13.0 Quantitative analysis\r\nperformed using binary logistic regression with SPSS 13.0\r\nBased on the calculation result known that the effect of the program Cause Related\r\nMarketing (CRM) \"1 for 10\" to the user loyallitas Aqua bottled water products in the\r\nFaculty of Economics, University of Lampung significant at the significance level used is\r\n0.05 with probability 0.000. So we can conclude that CRM programs influence to\r\nenhance user loyalty Aqua brand bottled water product. Test the accuracy of binary\r\nlogistic regression model with Hosmer and Lemeshow test was obtained value of chi\r\nsquare = 7435 with a confidence level of 0.491. This figure is greater than 0.05 or 5\r\npercent, the Ho is accepted, which means the hypothesized model fit the data. Nagelkerke\r\nR 2 value of 0209 means that the program variable Cause Related Marketing (CRM) can\r\ngive the effect in improving user loyalty Aqua brand bottled water product at 20.9%\r\nwhile the remaining 79.1% influenced of other variables outside the model. Dimensions\r\nCause Related Marketing (CRM), which has a significant value of t <.05 ie dimensions\r\nand dimensional conformity with the investment of significant value t equal to .029 and\r\n.028. Therefore, we can conclude that the dimensions of appropriateness and amount of\r\ninvestment significantly influence users' loyalty variable. Meanwhile, 2 (two), ie,\r\nduration and other dimensions of management involvement each has a significant value\r\nof t equal to .454 and .718. Both these values> from .05, so it can be concluded that the\r\nduration and dimensions of management's involvement does not significantly influence\r\nbrand loyalty Aqua bottled water product users."^^ . "2012-02-17" . . . . "Digital Library"^^ . . . . . . . . "Elisa Br Ginting"^^ . "NN"^^ . "Elisa Br Ginting NN"^^ . . . . . . "THE INFLUENCE OF CAUSE RELATED MARKETING PROGRAM\r\n(CRM) USER LOYALTY TO PRODUCT AQUA MINERAL WATER (File PDF)"^^ . . . "ABSTRACT inggris.pdf"^^ . . . "THE INFLUENCE OF CAUSE RELATED MARKETING PROGRAM\r\n(CRM) USER LOYALTY TO PRODUCT AQUA MINERAL WATER (File PDF)"^^ . . . "bab. 5 kesimpulan dan saran.pdf"^^ . . . "THE INFLUENCE OF CAUSE RELATED MARKETING PROGRAM\r\n(CRM) USER LOYALTY TO PRODUCT AQUA MINERAL WATER (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "THE INFLUENCE OF CAUSE RELATED MARKETING PROGRAM\r\n(CRM) USER LOYALTY TO PRODUCT AQUA MINERAL WATER (Other)"^^ . . . . . . "preview.jpg"^^ . . . "THE INFLUENCE OF CAUSE RELATED MARKETING PROGRAM\r\n(CRM) USER LOYALTY TO PRODUCT AQUA MINERAL WATER (Other)"^^ . . . . . . "medium.jpg"^^ . . . "THE INFLUENCE OF CAUSE RELATED MARKETING PROGRAM\r\n(CRM) USER LOYALTY TO PRODUCT AQUA MINERAL WATER (Other)"^^ . . . . . . 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