creators_name: 0446031020, DWI NARTIARASARI
type: article
datestamp: 2016-01-15 03:03:08
lastmod: 2016-01-15 03:03:08
metadata_visibility: show
title: PERSEPSI OLAHRAGAWAN FUTSAL TERHADAP BULETIN THE
OFFICIAL PROGRAMME SEBAGAI SARANA PROMOSI THE DOME
SUNDAY LEAGUE
ispublished: pub
subjects: General
full_text_status: public
abstract: ABSTRAK.

Promosi suatu perusahaan memiliki keterkaitan dengan persepsi seseorang,
sekelompok orang atau masyarakat. Karena persepsi masyarakat dalam
memaknai suatu usaha yang dilakukan suatu perusahaan bisa membentuk
citra, dan citra tersebut dapat dijadikan sebagai bahan evaluasi atau tolak ukur
keberhasilan suatu perusahaan dalam melaksanakan publikasi maupun
promosinya
Pada penelitian ini penulis memfokuskan pada persepsi olahragawan futsal
terhadap; informasi, gambar mengenai event The Dome Sunday League,
Layout dan warna Buletin The Official Programme” Penelitian ini
menggunakan metode penelitian kualitatif dengan penentuan informan
purposive sampling. Penelitian ini bertujuan untuk mengetahui dan
mendeskripsikan “Persepsi olahragawan futsal terhadap buletin The Official
Programme sebagai sarana promosi The Dome Sunday League.”
Pada pembahasan penelitian ini, penulis mengaitkan teori sifat-sifat persepsi
menurut Jalaluddin Rakhmad dengan tujuan promosi menurut Philip Kotler
dengan batasan tertentu. Berdasarkan analisis penulis, hasil dari penelitian
“Persepsi olahragawan futsal terhadap buletin The Official Programme
sebagai sarana promosi The Dome Sunday League adalah persepsi negatif.
Olahragawan futsal cukup memahami tujuan promosi oleh karena itu mereka
memberikan persepsi secara gamblang, serta kritik dan saran yang cukup kritis
namun bersifat membangun dan bisa dijadikan bahan evaluasi untuk buletin
The Official Programme.
ii
ABSTRACT
PERCEPTION OF FUTSAL ATHLETES TOWARD BULLETIN THE OFFICIAL
PROGRAMME AS A PROMOTION MEDIA OF THE DOME SUNDAY LEAGUE
DWI NARTIARASARI
Promotion of a company related to the perception of individual, group or
community. Because the public perception of understanding of an effort to
establish a company image, and image can be used as benchmark to evaluate
success or a firm in carrying out publicity and promotion.
In this study the author focuses on the perception of futsal athletes; information,
pictures about the events of The Dome Sunday League, layout and colors Bulletin
The Official Programme. This study uses qualitative research method to the
determination of purposive sampling of informants. This study aims to determine
and describe futsal athletes perception of the bulletin The Official Programme as
a means ofpromotion of The Dome Sunday League.
In the discussion of this research, the author link the theoretical properties of
perception by Jalaluddin Rakhmad with the promotional purposes by Philip
Kotler other limitations. Based on the analysis, the results of the study that
"Perception offutsal athletes toward bulletin The Official Programme as a media
of promotion of The Dome Sunday League is the negative perception. Futsal
athletes quite understand the purpose of promotion and therefore they provide a
clear perception, as well as criticisms and suggestions are quite critical but
constructive and can be used as materials for the bulletin’s evaluation of The
Official Programme.
iii
date: 2012-02-14
date_type: published
publication: Digital Library
refereed: TRUE
citation:   0446031020, DWI NARTIARASARI  (2012) PERSEPSI OLAHRAGAWAN FUTSAL TERHADAP BULETIN THE OFFICIAL PROGRAMME SEBAGAI SARANA PROMOSI THE DOME SUNDAY LEAGUE.  Digital Library.       
document_url: http://digilib.unila.ac.id/17757/1/II.%20ABSTRAK.pdf
document_url: http://digilib.unila.ac.id/17757/2/VI.%20PENDAHULUAN.pdf
document_url: http://digilib.unila.ac.id/17757/3/XII.%20KESIMPULAN%20DAN%20SARAN.pdf