?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGUJIAN+TEORI+PERILAKU+TERENCANA+DALAM+KEPUTUSAN+PEMBELIAN%0D%0A(Studi+Kasus+Pada+Konsumen+Mahasiswa+Pengguna+iPhone+Di+Universitas+Lampung)&rft.creator=ZAHRA+NUR+APRILIA+%2C+1216051107&rft.subject=H+Social+Sciences+(General)&rft.subject=HB+Economic+Theory&rft.description=Penelitian+ini+bertujuan+untuk+menganalisa+pengujian+teori+perilaku+terencana+dalam+keputusan+pembelian.+Penelitian+ini+menggunakan+lima+variabel%2C+yaitu+sikap+(X1)%2C+norma+subjektif+(X2)%2C+persepsi+kontrol+perilaku+(X3)%2C+Niat+(Z)+dan+keputusan+pembelian+(Y).+Setelah+dilakukan+tinjauan+pustaka+dan+penyusunan+hipotesis%2C+data+dikumpulkan+melalui+kuesioner+yang+disebarkan+kepada+100+orang+responden+yang+menggunakan+iPhone+di+Universitas+Lampung+dengan+teknik+purposive+sampling.+Sedangkan+analisis+dilakukan+dengan+pengolahan+data+menggunakan+SmartPLS+versi+2.0+m3+yang+dijalankan+dengan+media+komputer+untuk+menguji+model+pengukuran+(outer+model)+dan+model+analisis+persamaan+struktural+(inner+model)+serta+pengujian+hipotesis.%0D%0AHasil+pengujian+hipotesis+dalam+penelitian+ini+menunjukkan+bahwa+nilai+sikap%2C+norma+subjektif%2C+berpengaruh+signifikan+dalam+keputusan+pembelian+melalui+niat%2C+dan+persepsi+kontrol+perilaku+berpengaruh+signifikan+dalam+keputusan+pembelian+baik+melalui+niat+maupun+secara+langsung%2C+serta+niat+berpengaruh+signifikan+dalam+keputusan+pembelian.+Dengan+demikian%2C+dalam+penelitian+ini+semua+hipotesis+dinyatakan+signifikan+dan+diterima.%0D%0AKata+Kunci%3A+Keputusan+Pembelian%2C+Niat%2C+Norma+Subjektif%2C+Perilaku+Konsumen%2C+Persepsi+Kontrol+Perilaku%2C+Sikap%0D%0A%0D%0Aabstract%0D%0A%0D%0ATESTING+THE+THEORY+OF+PLANNED+BEHAVIOR+IN+PURCHASING+DECISIONS%0D%0A(Study+On+Consumer+Students+of+iPhone+Users+at+University+of+Lampung)%0D%0AThis+research+made+for+analyzing+the+testing+of+theory+planned+behavior+in+decision+purchasing+at+University+of+Lampung.+By+using+five+variabels+such+as%3A+attitude+(X1)%2C+subjective+norm+(X2)%2C+perceived+behavior+control+(X3)%2C+intention+(Z)%2C+and+purchasing+decisions+(Y).+After+doing+literary+study+and+organizing+a+hypothesis%2C+author+collected+data+from+questioner+which+had+spread+over+100+respondents+iPhone+users+at+University+Lampung+with+purposive+sampling+technique.+Whereas+the+analyzes+were+performed+by+using+Smart+PLS+2.0+m3%2C+data+manipulation+technique+used+by+this+research+in+order+to+get+result+from+examining+outer+model%2C+inner+model+and+hypothesis.%0D%0AThe+results+of+the+testing+in+this+study+indicate+that+the+value+of+attitude%2C+subjective+norm+significantly+influence+the+purchasing+decisions+by+intention+and+perceived+behavioral+control+significantly+influence+the+purchasing+decisions+either+by+intention+or+directly%2C+as+well+as+the+intentions+have+significant+influence+in+the+purchase+decision.+Therefore%2C+in+this+study+all+hypothesis+are+significant+and+accepted.%0D%0AKeywords+%3A+Attitude%2C+Consumer+Behavior%2C+Intention%2C+Perceived+Behavior+Control%2C+Purchasing+Decisions&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2015-12-23&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F18385%2F1%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F18385%2F2%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F18385%2F3%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F18385%2F4%2FCOVER%2520LUAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F18385%2F5%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F18385%2F6%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F18385%2F7%2FDAFTAR%2520LAMPIRAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F18385%2F8%2FDAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F18385%2F9%2FMOTO.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F18385%2F10%2FPENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F18385%2F11%2FPERNYATAAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F18385%2F12%2FPERSEMBAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F18385%2F13%2FPERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F18385%2F14%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F18385%2F15%2FSANWACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F18385%2F16%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F18385%2F17%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F18385%2F18%2FBAB%2520III.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F18385%2F19%2FBAB%2520IV.pdf&rft.format=text&rft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