?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Pengaruh+Penggunaan+Twitter+Terhadap+Pembentukan+Citra+Perusahaan+Merpati+Nusantara+Pada+Followers&rft.creator=Maryudi+Kelana+Pusung%2C+Rahmadiana&rft.subject=JC+Political+theory&rft.description=In+this+globalization+era%2C+activities+using+the+the+service+of+social+networks+have+become+a+neccessity+to+provide+the+need+in+establishing+global+network.+The+use+of+social+media+was+based+on+various+goals+as+a+communication+tool%2C+information%E2%80%99s+searching%2C+promotion%2C+etc..+Twitter+is+one+of+social+medias%2C+which+currently+are+used+excessively.+The+earlier+function+was+as+a+communication+tool%2C+but+along+with+the+change+of+time+now+twitter+is+utilized+as+a+media+to+create+certain+image+by+numerous+companies.+One+of+them+is+Merpati+Nusantara+Airlines.%0D%0ABased+on+that+case%2C+so+that+gained+the+problem%E2%80%99s+formulation+of+this+research+is+%E2%80%9Chow+much+the+influence+of+Twitter+usage+towards+the+figuration+image+of+Merpati+Nusantara+company+to+the+followers.%E2%80%9D+The+aim+of+this+research+is+based+on+the+aforementioned+problem%E2%80%99s+formulation+that+is+to+understand+how+much+the+influence+of+the+use+of+Twitter+by+Merpati+Nusantara+airlines+toward+the+figuration+of+its+image+to+the+followers.+The+theory+used+is+uses+and+effect%E2%80%99s+theory+with+the+quantitative+research+method.%0D%0AThe+data+was+analyzed+by+using+linear+regression+with+the+significant+percentage+of+5+%25.+The+research%E2%80%99s+result+has+showed+that+1)+the+Twitter+use+has+a+relation+about+46+%25+with+the+image+figuration+of+the+company+2)+Twitter+use+influences+about+21%2C4+%25+toward+the+image+figuration+of+Merpati+Nusantara+Airlines+to+the+followers.&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2014-06-02&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F1880%2F1%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F1880%2F2%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F1880%2F3%2FPERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F1880%2F4%2FPENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F1880%2F5%2FPERNYATAAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F1880%2F6%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F1880%2F7%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F1880%2F8%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F1880%2F9%2FBAB%2520III.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F1880%2F10%2FBAB%2520IV.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F1880%2F11%2FBAB%2520V.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F1880%2F12%2FLAMPIRAN-LAMPIRAN.pdf&rft.identifier=++Maryudi+Kelana+Pusung%2C+Rahmadiana++(2014)+Pengaruh+Penggunaan+Twitter+Terhadap+Pembentukan+Citra+Perusahaan+Merpati+Nusantara+Pada+Followers.++UNIVERSITAS+LAMPUNG%2C+FAKULTAS+SOSIAL+DAN+PIOLITIK.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F1880%2F