?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Analysis+of+The+Influence+of+Product+Differentiation+and+Advertisement+Promotion+on+Consumer+Loyalty+Macbeth+Shoes+in+Lampung+University%0D%0A(Study+on+Students+of+FISIP)&rft.creator=A.+Hayat+Zulha%2C+SE.%2C+B.sc%2C+Ramadhani&rft.subject=JC+Political+theory&rft.description=The+purpose+this+research+is+to+know+and+describe+the+influence+of+product+differentiation+and+promotion+Advertising+Macbeth+shoe+of+consumer+loyalty.+Type+of+research+is+that+research+is+explanatory+research.+The+population+in+this+research+is+FISIP+Lampung+University+students+of+who+use+the+product+Macbeth+shoes+with+a+sample+of+fourty+responder+people.+Techniques+of+data+collection+using+questionnaires+with+Likert+scale.%0D%0ACalculation+results+obtained+by+t+test+hypotheses+through+t+arithmetic+for+variable+differentiation+where+t+is+smaller+than+t+table%2C+so+that+Ho+accepted+and+Ha+rejected.+Then+indicated+that+in+partial+differentiation+does+not+significantly+influential+of+consumer+loyalty.+Calculation+results+obtained+by+t+test+hypotheses+through+to+the+variable+t+where+t+is+greater+than+t+table%2C+so+that+Ho+is+rejected+and+Ha+accepted.+Then+indicated+that+in+partial+ad+campaigns+influence+customer+loyalty.%0D%0ATo+be+able+to+maintain+consumer+product+Macbeth+shoes+should+improve+and+enhance+product+innovation%2C+in+particular+for+footwear+products%2C+to+be+able+to+give+differentiation+against+its+products+in+terms+of+uniqueness+and+innovative+in+combining+logos%2C+designs%2C+and+models+in+its+products.+So+it+can+boost+the+popularity+of+Macbeth+and+creates+associations+that+give+the+impression+of+pride+products+in+minds+of+consumers+when+using+the+product.&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2014-06-02&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F1889%2F1%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F1889%2F2%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F1889%2F3%2FPENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F1889%2F4%2FPERNYATAAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F1889%2F5%2FPERSEMBAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F1889%2F6%2FPERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F1889%2F7%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F1889%2F8%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F1889%2F9%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F1889%2F10%2FBAB%2520III.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F1889%2F11%2FBAB%2520IV.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F1889%2F12%2FBAB%2520V.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F1889%2F13%2FLAMPIRAN-LAMPIRAN.pdf&rft.identifier=++A.+Hayat+Zulha%2C+SE.%2C+B.sc%2C+Ramadhani++(2014)+Analysis+of+The+Influence+of+Product+Differentiation+and+Advertisement+Promotion+on+Consumer+Loyalty+Macbeth+Shoes+in+Lampung+University+(Study+on+Students+of+FISIP).++UNIVERSITAS+LAMPUNG%2C+FAKULTAS+SOSIAL+DAN+PIOLITIK.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F1889%2F