<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "ANALYSIS OF EFFECT ON VALUE MARKETING MIX PRODUCT\r\nSALES AT MC DONALD'S BANDAR LAMPUNG"^^ . "Abstrak\r\n\r\nSuccess of companies that compete in the business world is very much determined\r\nby the extent to which the product can be accepted by consumers. To this end, the\r\ncompany demanded to know what is needed by consumers to follow the way of\r\nmarketing. With four marketing mix planning, expected the company to formulate\r\nmarketing programs appropriate for products that can influence consumer\r\ndecisions to purchase products offered. Mc Donald restaurant franchise business is\r\none that offers a variety of food and beverages fast food. The general objective of\r\nthe food business establishment is to fulfill the public interest in development in\r\nBandar Lampung, especially against fast food and aim in particular to increase\r\nprofits by providing a variety of services that can make consumers feel satisfied\r\nand loyal to the company, so it can repeat purchases.\r\nThe problem faced by Bandarlampung restaurant Mc Donald is not the optimal\r\nmix of marketing strategies implemented so the impact on product sales value of\r\nMc Donald, so the problem is formulated as \"Does the selling price of the\r\ncompany, the selling price competition, promotional costs and distribution\r\nchannels affect the cost of product sales value Bandarlampung McDonald's \"? The\r\naim is to determine the effect on the value of McDonald's product mix of sales in\r\nBandarlampung. Formulate the hypothesis that the average selling price of the\r\ncompany, competition average selling price, promotion and distribution channels\r\naffect the cost of product sales value Bandarlampung McDonald's.\r\nResults of multiple regression analysis showed that the average selling price of the\r\ncompany (X1), average selling price of a competitor (X2), distribution costs (X3),\r\nand promotion costs (X4) are simultaneously significant influence on the value of\r\nsales of products Mc Donald Bandarlampung based on the results of hypothesis\r\ntesting with the F test which showed that the F-count value (148.033) F table->\r\n(4.12) at 5% significance level obtained value p = 0.000 <0.05.\r\nAll independent variables consisted of average selling price of the company (X1),\r\naverage selling price of a competitor (X2), distribution costs (X3), and promotion\r\ncosts (X4) at a significant level of 5% obtained by value t calculate> t-table and (p\r\nMay Puspita Sari\r\n<0.05) so that H0 is rejected, which means that the influence of all independent\r\nvariables partially significantly to sales value Bandarlampung Mc Donald's.\r\nDetermining the selling price to consumers and expenditures for sales promotion\r\nexpenses and distribution to increase the value of Mc Donald product sales, we\r\ncan say is good and can contribute to increase in value of sales because the\r\napplication has been made in accordance with existing theories that cause a good\r\nimpression in the eyes of consumers, only to sell a product worth the price of Mc\r\nDonald's record again because based on the results of multiple linear regression\r\nshowed that the average selling price of the company had a negative impact on\r\nproduct sales value Mc Donald Bandarlampung.\r\nBandarlampung Restaurants Mc Donald ' s should not increase the sales price of\r\nproducts for consumers, as this will have an impact on lowering the cost of sales,\r\nbecause based on the results of the regression estimates determining the average\r\nprice of a product objection consumers show significant negative, so when the\r\nselling price rises, the consumer will look for alternatives to fast food restaurants,\r\nwhich offer a lower price.\r\nMc Donald's Restaurants Bandarlampung must keep promotional costs incurred\r\ndue to promotional costs that have been made to increase the value of sales, but\r\npreferably in the election campaign the media, should be more varied so that\r\neveryone may receive promotional messages conveyed."^^ . "2012-01-23" . . . "Digital Library"^^ . . . . . . . . "May Puspita Sari"^^ . "0441011083"^^ . "May Puspita Sari 0441011083"^^ . . . . . . "ANALYSIS OF EFFECT ON VALUE MARKETING MIX PRODUCT\r\nSALES AT MC DONALD'S BANDAR LAMPUNG (File PDF)"^^ . . . "ABSTRAK.doc english.pdf"^^ . . . "ANALYSIS OF EFFECT ON VALUE MARKETING MIX PRODUCT\r\nSALES AT MC DONALD'S BANDAR LAMPUNG (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "ANALYSIS OF EFFECT ON VALUE MARKETING MIX PRODUCT\r\nSALES AT MC DONALD'S BANDAR LAMPUNG (Other)"^^ . . . . . . "preview.jpg"^^ . . . "ANALYSIS OF EFFECT ON VALUE MARKETING MIX PRODUCT\r\nSALES AT MC DONALD'S BANDAR LAMPUNG (Other)"^^ . . . . . . "medium.jpg"^^ . . . "ANALYSIS OF EFFECT ON VALUE MARKETING MIX PRODUCT\r\nSALES AT MC DONALD'S BANDAR LAMPUNG (Other)"^^ . . . . . . "small.jpg"^^ . . . "ANALYSIS OF EFFECT ON VALUE MARKETING MIX PRODUCT\r\nSALES AT MC DONALD'S BANDAR LAMPUNG (Other)"^^ . . . . . . "indexcodes.txt"^^ . . 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