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<http://digilib.unila.ac.id/id/eprint/19451> <http://purl.org/dc/terms/title> "THE INFLUENCE OF SHARIAH MARKETING STRATEGIC\r\nIMPLEMENTATION ON THE SAVING DECISION OF THE\r\nMUAMALAT BANK CUSTOMERS IN BANDAR LAMPUNG BRANCH"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/19451> <http://purl.org/ontology/bibo/abstract> "The Shariah Marketing is a business strategic which directs the process of\r\ncreation, supply and a changes of value from an initiator to the stakeholders,\r\nwhich in the overall process was accordance to the covenant and the principles of\r\nmuamalah (business) in Islam. One of the alternative that allows the shariah\r\nfinancial institutions in an effort to increase the sum of their customers (market\r\nshare) with a Shari'a marketing strategic implementation in the marketing mix\r\nvariables of service which including product, price, promotion, location, people,\r\nphysical facilities and processes. A marketing mix of service was a component\r\nthat can be controlled by the company to influence the customer's saving decision.\r\nThis research use an explanatory research type with a quantitative approach. The\r\naims of this study for testing the influence of both partially and simultaneously\r\nfrom the implementation of Shariah in the marketing strategic of products, price,\r\npromotion, location, people, physical facilities and the process of saving made by\r\nthe costumers. Population of this research is the customer of Shar-E product,\r\nwhich issued by Muamalat Bank, especially Bandar Lampung branch. The sample\r\nin this research was taken by using an accidental sampling. Number of sample\r\nrespondents was 80 customers. The tools of the analysis which used in this\r\nresearch is a classic assumptions regression analysis and multiple linear regression\r\nanalysis, with the assumptions and significance tested then.\r\nThe test results, showed that the implementation of Shariah in the marketing\r\nstrategic of products, price, promotion, location, people, physical facilities and\r\nprocesses simultaneously have a significant influence on the customer's decision\r\nto saving. Partially, promotion, physical facilities and processes doesn’t affect the\r\ncustomer's decision to saving. Therefore, the final conclusion that the product,\r\nprice, location and the peoples influence on customer decisions for saving at\r\nMuamalat Bank, for Bandar Lampung Branch.\r\nKeyword: Shariah Marketing, marketing mix of services, saving decisions."^^<http://www.w3.org/2001/XMLSchema#string> .
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<http://digilib.unila.ac.id/id/document/1502106> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/1501936> .
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