title: ANALISIS OF FACTORS THAT CONSUMER CONSIDERED  IN SHOPPING AT MINIMARKET  (Study on consumer of Alfamart in Kortagajah,Central Lampung)
creator: 0316051043, Yudhi Hermawan
subject:  
description: The growth of retail trade in this country increasingly mushrooming effect  of minimarket with all the advantage. One of them is Alfamart Minimarket. Given  minimarket is a new concept in the world trade in Indonesia, it is necessary to  know the factors that consumers considered in shopping at minimarket.  This problem can be formulated the factor that consumers considered in  shopping at Alfamart Minimarket. The issues that need to be know are the  dominant factors that influence on purchase decision at Alfamart Minimarket.  Type of thje research that used in this rsearch is descriptive research.  Sample of this research is the consumers of Alfamart Kotagajah Central  Lampung, with the total 75 respondens. Using convinience sampling technique.  Data collection techniques using quesionaires. The Analize the data used factor  analisis.
date: 2012-01-25
type: Artikel
type: PeerReviewed
format: text
identifier: http://digilib.unila.ac.id/19689/1/ABSTRACT%20english.pdf
identifier:   0316051043, Yudhi Hermawan  (2012) ANALISIS OF FACTORS THAT CONSUMER CONSIDERED IN SHOPPING AT MINIMARKET (Study on consumer of Alfamart in Kortagajah,Central Lampung).  Digital Library.       
relation: http://digilib.unila.ac.id/19689/