@article{eprints19959,
           month = {Januari},
           title = {BUSINESS DEVELOPMENT STRATEGY
OF MUD FISH (CLARIAS GARIEPINUS)},
          author = {JON KENEDI 0316051025},
            year = {2009},
         journal = {Digital Library},
             url = {http://digilib.unila.ac.id/19959/},
        abstract = {The purpose of this research is to identify strength, weakness, opportunity, and
threat of mud fish development in Gumukmas village, and to arrange the strategy
of mud fish development in Gumukmas village. The type of this research is
description research. This research has been done in Gumukmas village, the
district of Pagelaran, Pringsewu regency. The population of the research was mud
fisher man in Gumukmas village. The research analyses was External Factor
Evaluation analyze, Internal Factor Evaluation analyze, and continued by SWOT
analyze.
The result of this research showed that (1) there are seven strengths factor of mud
fish development in Gumukmas village, those are experience, skill, marketing,
technology, management, education, and price, (2) there are four weaknesses
factor, those are price stability, budgeting, profit, and diseases, (3) there are eight
opportunities factor of mud fish development in Gumukmas village, those are
weather, the economic condition of the people, resident increasing, culture,
market absorbing, transportation, weaving and tools, and also economics
condition, (4) there are four threats factor of mud fish development in Gumukmas
village, those are government, competition, new developer entrance, and
substitution products, (5) based on Internal ? External matrix known that the
position of mud fish development in Gumukmas village, the district of Pagelaran,
Pringsewu regency is on the middle of external factor and average position of
internal factor, (6) there are fourteen strategies that able to be used on mud fish
development in Gumukmas village.
Key words: business development, mud fish development, SWOT analyzes.}
}