?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.au=0616051037%2C+Melda+Ayu+Lestari&rft.aulast=0616051037&rft.aufirst=Melda+Ayu+Lestari&rft.date=25+Januari+2012&rft.atitle=The+Influence+of+Marketing+Mix+to+The+Purchase+Decision+Process+of+Nexian+Handphone+(Study+on+Community+in+Bandar+Lampung).&rft.title=Digital+Library&rft.genre=article