<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "The Influence of Marketing Mix to The Purchase Decision Process of Nexian\r\nHandphone\r\n(Study on Community in Bandar Lampung)."^^ . "The rapid technology advancement offers various kinds of handphone products\r\nand its complete features. One of them is Nexian. Nexian is a gadget that perfectly\r\nfollows technology advancement as well as has awesome product design just like\r\nBlackBerry\r\nThe aim of this research is to find out the influence of the following variables\r\nProduct, Price, Distribution, and Promotion that partially and simultaneously to\r\nthe puchase decision process of Nexian in Bandar Lampung. Besides, To find out\r\nthe most dominant factor that influence on Product, Price, Distribution, and\r\nPromotion to the purchase decision process in Bandar Lampung.\r\nThis research uses descriptive verivicative research. The research sample was\r\nobtained from the users of Nexian located in Bandar Lampung. Besides, data\r\ncollection was done through questionnaire. Meanwhile, the data were analyzed\r\nusing multivarian linear regretion.\r\nFrom the results of the research, we can see that Product, Price, Distribution, and\r\nPromotion have influence simultanly to the purchase decision process in 89,6%.\r\nBesides, the influence of each variables are 16,6% to product, 22,8% to price,\r\n26% to distribution, and 45% to promotion. Based on this research, promotion\r\ngives the most dominant impact to the purchase decision of Nexian.\r\nKey Word: Marketing Mix and Purchase Decision Process"^^ . "2012-01-25" . . . . "Digital Library"^^ . . . . . . . . "Melda Ayu Lestari"^^ . "0616051037"^^ . "Melda Ayu Lestari 0616051037"^^ . . . . . . "The Influence of Marketing Mix to The Purchase Decision Process of Nexian\r\nHandphone\r\n(Study on Community in Bandar Lampung). (File PDF)"^^ . . . "ABSTRAK Melda.pdf"^^ . . . "The Influence of Marketing Mix to The Purchase Decision Process of Nexian\r\nHandphone\r\n(Study on Community in Bandar Lampung). (File PDF)"^^ . . . "Skripsi Melda.pdf"^^ . . . "The Influence of Marketing Mix to The Purchase Decision Process of Nexian\r\nHandphone\r\n(Study on Community in Bandar Lampung). (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "The Influence of Marketing Mix to The Purchase Decision Process of Nexian\r\nHandphone\r\n(Study on Community in Bandar Lampung). (Other)"^^ . . . . . . "preview.jpg"^^ . . . "The Influence of Marketing Mix to The Purchase Decision Process of Nexian\r\nHandphone\r\n(Study on Community in Bandar Lampung). (Other)"^^ . . . . . . "medium.jpg"^^ . . . "The Influence of Marketing Mix to The Purchase Decision Process of Nexian\r\nHandphone\r\n(Study on Community in Bandar Lampung). (Other)"^^ . . . . . . "small.jpg"^^ . . . "The Influence of Marketing Mix to The Purchase Decision Process of Nexian\r\nHandphone\r\n(Study on Community in Bandar Lampung). (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "The Influence of Marketing Mix to The Purchase Decision Process of Nexian\r\nHandphone\r\n(Study on Community in Bandar Lampung). (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "The Influence of Marketing Mix to The Purchase Decision Process of Nexian\r\nHandphone\r\n(Study on Community in Bandar Lampung). (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "The Influence of Marketing Mix to The Purchase Decision Process of Nexian\r\nHandphone\r\n(Study on Community in Bandar Lampung). (Other)"^^ . . . . . . "preview.jpg"^^ . . . "The Influence of Marketing Mix to The Purchase Decision Process of Nexian\r\nHandphone\r\n(Study on Community in Bandar Lampung). (Other)"^^ . . . . . . "medium.jpg"^^ . . . "The Influence of Marketing Mix to The Purchase Decision Process of Nexian\r\nHandphone\r\n(Study on Community in Bandar Lampung). (Other)"^^ . . . . . . "small.jpg"^^ . . "HTML Summary of #20061 \n\nThe Influence of Marketing Mix to The Purchase Decision Process of Nexian \nHandphone \n(Study on Community in Bandar Lampung).\n\n" . "text/html" . . . " " . .