@article{eprints20128,
           month = {Januari},
           title = {ANALISIS OF FACTORS THAT CONSUMER CONSIDERED
IN SHOPPING AT MINIMARKET
(Study on consumer of Alfamart in Kortagajah,Central Lampung)},
          author = {Yudhi Hermawan 0316051043},
            year = {2012},
         journal = {Digital Library},
             url = {http://digilib.unila.ac.id/20128/},
        abstract = {The growth of retail trade in this country increasingly mushrooming effect
of minimarket with all the advantage. One of them is Alfamart Minimarket. Given
minimarket is a new concept in the world trade in Indonesia, it is necessary to
know the factors that consumers considered in shopping at minimarket.
This problem can be formulated the factor that consumers considered in
shopping at Alfamart Minimarket. The issues that need to be know are the
dominant factors that influence on purchase decision at Alfamart Minimarket.
Type of thje research that used in this rsearch is descriptive research.
Sample of this research is the consumers of Alfamart Kotagajah Central
Lampung, with the total 75 respondens. Using convinience sampling technique.
Data collection techniques using quesionaires. The Analize the data used factor
analisis.}
}