?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=APLIKASI+BLUE+OCEAN+STRATEGY+PADA+SEKTOR+PARIWISATA%0D%0A(Studi+pada+Objek+Pariwisata+Kabupaten+Pesisir+Barat)&rft.creator=RISYAH+APRIGASI+%2C+1216051091&rft.subject=HD28+Management.+Industrial+Management&rft.subject=HF+Commerce&rft.description=Penelitian+ini+menggunakan+teori+Blue+Ocean+Strategy+yaitu+menantang%0D%0Aperusahaan+untuk+keluar+dari+samudra+merah+atau+persaingan+berdarah+dengan%0D%0Acara+menciptakan+ruang+pasar+yang+belum+ada+pesaingnya.%0D%0ATujuan+penelitian+ini+adalah+untuk+mengetahui+potensi+wisata+yang+menjadi%0D%0Apeluang+pariwisata+baru+di+Kabupaten+Pesisir+Barat+melalui+Aplikasi+Blue+Ocean%0D%0AStrategy.%0D%0AMetode+deskriptif+dalam+penelitian+ini+adalah+pendekatan+kualitatif+berfokus+pada%0D%0Apendekatan+BOS+(Blue+Ocean+Strategy).%0D%0AHasil+penelitian+yang+diperoleh+adalah%3A+1)+Dinas+Pariwisata+dan+Ekonomi+Kreatif%0D%0AKabupaten+Pesisir+Barat+memiliki+potensi+yang+besar+untuk+menerapkan+Blue%0D%0AOcean+Strategy%3B+2)+Hapuskan%2C+Kurangi%2C+Tingkatkan%2C+dan+Ciptakan+adalah+langkah%0D%0Adalam+mengembangkan+pariwisata+Kabupaten+Pesisir+Barat.+Dari+indikator%0D%0Aciptakan+yang+telah+dijabarkan%2C+maka+Dinas+Pariwisata+dan+Ekonomi+Kreatif+dapat%0D%0Afokus+pada+Wisata+Kuliner+Olahan+Ikan+Blue+Marlin+dan+Wisata+Bisnis+di+Hutan%0D%0ADamar.%0D%0ADiperlukannya+inovasi+dan+kreativitas+dalam+mengembangkan+pariwisata%2C%0D%0Asehingga+mampu+menampilkan+keunikan+dan+kekhasan+yang+dimiliki+oleh%0D%0AKabupaten+Pesisir+Barat+yang+dapat+menarik+para+wisatawan+untuk+berkunjung.%0D%0AKata+Kunci+%3A+BOS+(Blue+Ocean+Strategy)%2C+Strategi+Pemasaran+Pariwisata.%0D%0A%0D%0Aabstract%0D%0A%0D%0AThis+study+uses+the+theory+of+Blue+Ocean+Strategy+is+challenging+the+companies+to%0D%0Aget+out+of+the+red+ocean+of+bloody+competition+by+creating+market+space%0D%0Auncontested.%0D%0AThe+purpose+of+this+study+is+to+determine+the+potential+of+tourism+into+a+new%0D%0Atourism+opportunities+in+the+District+of+West+Coast+through+the+Aplication+of+Blue%0D%0AOcean+Strategy.%0D%0ADescriptive+method+in+this+research+is+a+qualitative+approach+focuses+on+the+BOS%0D%0A(blue+ocean+strategy)+approach.%0D%0AThe+results+obtained+are%3A+1)+Department+of+Tourism+and+Creative+Economy+of+the%0D%0AWest+Coast+District+has+great+potential+to+apply+Blue+Ocean+Strategy%3B+2)%0D%0AEliminate%2C+Reduce%2C+Raise+and+Create+is+a+step+in+developing+tourism+in+the+West%0D%0ACoast+District.+Create+indicators+that+have+been+outlined%2C+the+Department+of%0D%0ATourism+and+Creative+Economy+can+focus+on+Culinary+Tourism+Pocessed+Fish+of%0D%0ABlue+Marlin+and+Business+Tourism+in+the+Forest+Damar.%0D%0AThe+need+for+innovation+and+creativity+in+developing+tourism%2C+so+as+to+display+the%0D%0Auniqueness+and+distinctiveness+which+is+owned+by+the+District+of+the+West+Coast%0D%0Athat+can+attract+tourists+to+visit.%0D%0AKeywords%3A+BOS+(Blue+Ocean+Strategy)%2C+Marketing+Strategy+of+tourism&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2016-02-03&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21120%2F1%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21120%2F2%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21120%2F3%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21120%2F4%2FCOVER%2520LUAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21120%2F5%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21120%2F6%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21120%2F7%2FDAFTAR%2520LAMPIRAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21120%2F8%2FDAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21120%2F10%2FLEMBAR%2520PERNYATAAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21120%2F11%2FLEMBAR%2520PERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21120%2F9%2FLEMBAR%2520PENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21120%2F12%2FMOTO.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21120%2F13%2FPERSEMBAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21120%2F14%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21120%2F15%2FSANWACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21120%2F16%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21120%2F17%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21120%2F18%2FBAB%2520III.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21120%2F21%2FBAB%2520IV.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21120%2F19%2FBAB%25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