?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=EFEK+NEGARA+ASAL%2C+CITRA+MEREK%2C+PERSEPSI+KUALITAS%2C%0D%0ATERHADAP+MINAT+BELI+ULANG+PADA+PRODUK+LIPSTIK+MEREK%0D%0AREVLON%0D%0A(Studi+pada+Mahasiswi+di+FISIP+Universitas+Lampung)&rft.creator=Nia+Arnila%2C+1216051077&rft.subject=+&rft.description=Era+globalisasi+saat+ini+dengan+majunya+perkembangan+teknologi+membuat%0D%0Aevaluasi+konsumen+terhadap+suatu+produk+tidak+hanya+didasarkan+pada+syarat%0D%0Aintrinstik+namun+juga+syarat+ekstrinsiknya.+Negara+asal+(COO)%2C+citra+merek+dan%0D%0Apersepsi+kualitas+merupakan+faktor+yang+tidak+dapat+dipandang+sebelah+mata.%0D%0APenelitian+ini+bertujuan+mengetahui+pengaruh+negara+asal+(COO)%2C+citra+merek%2C%0D%0Apersepsi+kualitas+terhadap+minat+beli+ulang+konsumen.+Jenis+penelitian+ini+adalah%0D%0Aexplanatory+dengan+pendekatan+kuantitatif.+Data+penelitian+ini+melibatkan+60%0D%0Aresponden+dengan+teknik+non+probability+sampling.+Metode+analis+yang%0D%0Adigunakan+adalah+regresi+berganda+dengan+bantuan+alat+SPSS+for+Windows+16.%0D%0AHasil+analisis+data+menunjukkan+bahwa+secara+parsial+terdapat+satu+variabel%0D%0Aindependen+yaitu+variabel+persepsi+kualitas+yang+memiliki+pengaruh+signifikan%0D%0Aterhadap+minat+beli+ulang+konsumen.+Sedangkan+variabel+negara+asal+(COO)+dan%0D%0Avariabel+citra+merek+tidak+berpengaruh+signifikan+terhadap+minat+beli+ulang%0D%0Akonsumen.+Secara+simultan%2C+tiga+variabel+independen+secara+bersama-sama%0D%0Aberpengaruh+signifikan+terhadap+variabel+dependen.%0D%0AKata+Kunci%3A+Citra+Merek%2C+Minat+Beli+Ulang%2C+Negara+Asal%2C+Persepsi+Kualitas.%0D%0A%0D%0ATHE+EFFECTS+OF+THE+COUNTRY+OF+ORIGIN%2C+BRAND+IMAGE%2C%0D%0APERCEIVED+QUALITY%2C+TOWARDS+REPURCHASING+INTENTION%0D%0AOF+REVLON+LIPSTIK+PRODUCT%0D%0A(The+Study+of+Female+Students+of+FISIP+University+of+Lampung)%0D%0A%0D%0AThis+Globalization+era+with+the+advance+of+technological+developments+make%0D%0Aconsumer+evaluation+of+a+product+is+not+only+based+on+the+intrinsic+requirements%0D%0Abut+also+the+extrinsic+requirements.+Country+of+origin+(COO)%2C+brand+image%2C%0D%0Aperceived+quality+are+the+factors+that+can+not+be+underestimated.+This+study+aims%0D%0Ato+determine+the+influence+of+the+country+of+origin+(COO)%2C+brand+image%2C+perceived%0D%0Aquality+of+the+repurchasing+intention.+This+type+of+research+is+an+explanatory%0D%0Aquantitative+approach.+Data+of+this+study+involved+60+respondents+with+non%0D%0Aprobality+sampling+techniques.+Analytical+methods+that+were+used+is+multiple%0D%0Aregression+with+SPSS+for+windows+16.+The+result+showed+that+partially+there+were%0D%0Aone+independent+variables%2C+variables+perceived+quality+had+a+significant+influence%0D%0Aon+consumer+repurchasing+intention.+While+the+variable+country+of+origin+and%0D%0Avariable+brand+image+did+not+significantly+influence+the+repurchasing+intention.%0D%0ASimultaneously%2C+the+three+independent+variables+together+have+significant+effect%0D%0Atoward+the+dependent+variable.%0D%0AKeywords%3A+Brand+Image%2C+Country+Of+Origin%2C+Perceived+Quality%2C+Repurchasing%0D%0AIntention.&rft.publisher=FISIP&rft.date=2016-02-02&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21186%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21186%2F2%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21186%2F3%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21186%2F4%2FMENYETUJUI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21186%2F6%2FMENGESAHKAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21186%2F5%2FPERNYATAAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21186%2F7%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21186%2F8%2FPERSEMBAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21186%2F9%2FMOTTO.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21186%2F10%2FSANWACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21186%2F11%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21186%2F13%2FDAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21186%2F12%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21186%2F14%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21186%2F15%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21186%2F16%2FBAB%2520III.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21186%2F17%2FBAB%2520IV.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21186%2F18%2FBAB%2520V.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21186%2F19%2FDAFTAR%2520PUSTAKA.pdf&rft.identifier=++Nia+Arnila%2C+12160510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