?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=IMPLIKASI+KUALITAS+PELAYANAN+DAN+KEPUASAN+KONSUMEN%0D%0ATERHADAP+REPURCHASE+INTENTION+PELAYANAN%0D%0AJASA+PENGINAPAN%0D%0A(Studi+pada+konsumen+di+Bukit+Mas+Cottage+and+Resto+Bandar+Lampung)&rft.creator=+ASMARANTIKA+PUTRI+UTAMI+%2C+(1216051024)&rft.subject=HB+Economic+Theory&rft.description=ABSTRAK%0D%0APeningkatan+jumlah+Cottage+and+Resto+mengakibatkan+terjadinya+persaingan+yang+ketat+pada%0D%0Aindustri+Cottage+and+Resto+di+Bandar+Lampung.+Sebuah+Cottage+and+Resto+harus+selalu%0D%0Asurvive+agar+dapat+terus+bersaing+dengan+Cottage+and+Resto+lainnya+dalam+memenuhi%0D%0Akebutuhan+dan+keinginan+konsumen.+Tujuan+Penelitian+ini+adalah+untuk+mengetahui+pengaruh%0D%0Akualitas+pelayanan+dan+kepuasan+konsumen+terhadap+repurchase+intention+(Y)+jasa%0D%0Apenginapan.%0D%0AJenis+penelitian+yang+digunakan+adalah+penelitian+explanatory+(tingkat+penjelasan)+dengan%0D%0Atipe+penelitian+asosiatif.+Populasi+dalam+penelitian+ini+adalah+seluruh+konsumen+yang%0D%0Amenggunakan+jasa+pengiapan+di+Bukit+Mas+Cottage+dan+Resto+di+Bandar+Lampung+yang%0D%0Ajumlahnya+tidak+menentu+pada+setiap+bulannya.+Penentuan+sampel+dilakukan+dengan+non%0D%0Aprobability+sampling+dengan+teknik+accidental+sampling+dengan+besar+sampel+sebanyak+96%0D%0Aresponden.+Teknik+pengumpulan+data+dengan+menggunakan+kuesioner.+Uji+hipotesis%0D%0Amenggunakan+uji+F+dan+uji+T.+Analisis+data+menggunakan+regresi+linear+berganda.%0D%0AHasil+penelitian+diperoleh+Hasil+uji+secara+simultan+dengan+menggunakan+uji+F+terdapat%0D%0Apengaruh+kualitas+pelayanan+(X1)+dan+kepuasan+(X2)+terhadap+loyalitas+pelanggan+(Y)+karena%0D%0Anilai+Fhitung+(12%2C52)+%3EFtabel.+(3%2C09).+Hasil+pengujian+hipotesis+secara+parsial+dengan+uji+t+terhadap%0D%0Akualitas+pelayanan+(X1)+pengaruh+terhadap+loyalitas+pelanggan+(Y)+(sig%3D0%2C001)+dan+kepuasan%0D%0A(X2)+pengaruh+terhadap+loyalitas+pelanggan+(Y)+(sig%3D0%2C003).+Hasil+uji+pada+nilai+R+Square%0D%0A0%2C674+(67%2C4%25)+menunjukkan+variabel+kualitas+pelayanan+(X1)+dan+kepuasan+(X2)%0D%0Aberpengaruh+sebesar+terhadap+variabel+loyalitas+konsumen+(Y)%2C+sedangkan+sisanya+sebesar%0D%0A32%2C6+%25+adalah+pengaruh+dari+variabel+lain+yang+tidak+diteliti+di+dalam+penelitian+ini.+Sarannya%0D%0Adiharapkan+untuk+meningkatkan+loyalitas+konsumen%2C+produsen+harus+lebih+meyakinkan%0D%0Akepada+konsumen+akan+kelebihan+pelayanan+Bukit+Mas+Cottage+and+Resto+dibanding+Cottage%0D%0Aand+Resto+lainnya%0D%0AKata+kunci%3A+Kepuasan%2C+Kualitas+Pelayanan%2C+Loyalitas%0D%0AABSTRACT%0D%0AIncreasing+the+number+of+cottages+and+Resto+resulted+in+intense+competition+in+the+industry%0D%0ACottage+and+Resto+in+Bandar+Lampung.+A+Cottage+and+Resto+should+always+survive+in+order%0D%0Ato+continue+to+compete+with+other+cottages+and+Resto+in+meeting+the+needs+and+desires+of%0D%0Aconsumers.+Purpose+of+this+study+was+to+determine+the+effect+of+service+quality+and+customer%0D%0Asatisfaction+with+repurchase+intention+(Y)+lodging+services.%0D%0AType+of+research+is+explanatory+research+with+the+type+of+associative+research.+The+population%0D%0Ain+this+study+are+all+consumers+who+use+the+services+pengiapan+in+Bukit+Mas+cottages+and%0D%0AResto+in+London+whose+numbers+erratic+on+a+monthly+basis.+The+samples+were+carried+out+by%0D%0Anon-probability+sampling+with+accidental+sampling+technique+with+a+large+sample+of+96%0D%0Arespondents.+Data+collection+techniques+using+questionnaires.+Hypothesis+testing+using+the+F%0D%0Atest+and+T+test+data+analysis+using+multiple+linear+regression.%0D%0AThe+results+obtained+by+the+test+results+simultaneously+using+the+F+test+there+are+significant%0D%0Aquality+of+service+(X1)+and+satisfaction+(X2)+on+customer+loyalty+(Y)+because+the+value+of+F%0D%0A(12.52)%3E+Ftabel.+(3.09).+Partial+results+of+hypothesis+testing+by+t-test+of+the+quality+of+service%0D%0A(X1)+the+effect+on+customer+loyalty+(Y)+(sig+%3D+0.001)+and+satisfaction+(X2)+effect+on+customer%0D%0Aloyalty+(Y)+(sig+%3D+0.003).+The+test+results+on+the+value+of+R+Square+0.674+(67.4%25)+showed+a%0D%0Avariable+quality+of+service+(X1)+and+satisfaction+(X2)+effect+amounted+to+variable+customer%0D%0Aloyalty+(Y)%2C+while+the+remaining+32.6%25+is+the+influence+of+other+variables+not+examined+in%0D%0Athis+study.+Her+recommendation+is+expected+to+improve+customer+loyalty%2C+manufacturers%0D%0Ashould+be+more+convincing+to+consumers+of+the+advantages+of+service+Bukit+Mas+cottages+and%0D%0AResto+other+than+Cottage+and+Resto%0D%0AKeywords%3A+Loyalty%2C+Satisfaction%2C+Service+Quality&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2016-02-09&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21336%2F1%2FABSTRAK%2520%2528BAHASA%2520INGGRIS%2520%2526%2520INDONESIA%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21336%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21336%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=+++ASMARANTIKA+PUTRI+UTAMI+%2C+(1216051024)++(2016)+IMPLIKASI+KUALITAS+PELAYANAN+DAN+KEPUASAN+KONSUMEN+TERHADAP+REPURCHASE+INTENTION+PELAYANAN+JASA+PENGINAPAN+(Studi+pada+konsumen+di+Bukit+Mas+Cottage+and+Resto+Bandar+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F21336%2F