?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENENTUAN+PRIORITAS+STRATEGI+PARIWISATA+DENGAN%0D%0AMENGGUNAKAN+METODE+QUANTITATIVE+STRATEGIC+PLANNING%0D%0AMATRIX%0D%0A(Studi+pada+Pariwisata+Kabupaten+Pesawaran)&rft.creator=+ARMAN+MAULANA%2C++(121051023)&rft.subject=G+Geography+(General)&rft.subject=HD28+Management.+Industrial+Management&rft.subject=JS+Local+government+Municipal+government&rft.description=ABSTRAK%0D%0APenelitian+ini+bertujuan+untuk+menentukan+prioritas+strategi+yang+tepat+untuk%0D%0Aditerapkan+pariwisata+Kabupaten+Pesawaran+melalui+pendekatan+Quantitative%0D%0AStrategic+Planning+Matrix.+Penelitian+ini+merupakan+jenis+penelitian+kualitatif%0D%0Ateknik+pengumpulan+data+melalui+pengamatan+langsung+(observasi)%2C+wawancara%0D%0Amendalam%2C+menyebarkan+kuesioner+dan+studi+literatur.+Analisis+dilakukan%0D%0Amelalui+Faktor+Internal+dan+Faktor+Eksternal+yang+berpengaruh+terhadap%0D%0APenentuan+Strategi+perusahaan.+Analisis+data+yang+digunakan+adalah+dengan%0D%0Amenggunakan+analisis+Matriks+EFE%2C+Matriks+IFE%2C+Matriks+IE%2C+Matriks+SWOT%0D%0Adan+QSPM.+Berdasarkan+hasil+yang+diperoleh+analisis+matriks+IFE+dan+EFE%2C%0D%0Atotal+skor+bobot+IFE+sebesar+2.5548+dan+EFE+sebesar+2.7462+menempatkan%0D%0APariwisata+Kabupaten+Pesawaran+berada+pada+kuadran+V%2C+maka+strategi+yang%0D%0Adapat+dilakasanakan+pada+sel+V+adalah+Hold+and+Maintain+(pertahankan+dan%0D%0Apelihara)%2C+yaitu+dengan+melaksanakan+strategi+penetrasi+pasar+dan%0D%0Apengembangan+produk.+Hasil+penilaian+prioritas+strategi+melalui+QSPM%2C+strategi%0D%0Ayang+sebaiknya+diprioritaskan+pertama+kali+oleh+pariwisata+Kabupaten%0D%0APesawaran+adalah+meningkatkan+serta+memperbaiki+sistem+manajemen+strategi%0D%0Aterutama+dalam+hal+perencanaan+dan+penganggaran+dana+pengembangan%0D%0Apariwisata+di+Kabupaten+Pesawaran+dengan+total+nilai+TAS+tertinggi+sebesar%0D%0A6.5852.%0D%0AKata+Kunci+%3A+Faktor+Eksternal%2C+Faktor+Internal%2C+Analisis+SWOT%2C+QSPM.%0D%0AABSTRACT%0D%0AThis+study+aims+to+determine+priorities+of+the+right+strategies+to+implement+tourism%0D%0Aon+Pesawaran+District+using+Quantitative+Strategic+Planning+Matrix.+The+research%0D%0Ais+a+kind+of+Qualitative+Method.+Method+of+collecting+data+through+direct%0D%0AObservation+(observation)%2C+interviews%2C+questionnaires+(inquiry)+and+study+of%0D%0Aliterature.+the+analysis+could+be+a+formal+(in+the+form+of+tables)+and+informal%0D%0A(narrative).+Analysis+data+used+EFE+Matrix%2C+IFE+Matrix%2C+IE+Matrix%2C+SWOT+Matrix%0D%0Aand+QSPM.+Based+on+the+results+obtained+by+the+analysis+matrix+IFE+and+EFE%2C+the%0D%0Atotal+score+the+weight+of+IFE+is+2.5548+and+EFE+amount+2.7462+put+Pesawaran%0D%0ATourism+on+the+quadrant+V%2C+the+strategies+that+can+on+the+quadrant+V+are+Hold+and%0D%0AMaintain%2C+which+is+to+implement+the+strategy+of+market+penetration+and+product%0D%0Adevelopment.+The+assessment+of+priority+strategies+through+QSPM%2C+the+strategy%0D%0Ashould+be+prioritized+by+tourism+of+Kab+Pesawaran+is+to+increase+and+improve+the%0D%0Amanagement+strategies%2C+especially+in+terms+of+planning+and+budgeting+development%0D%0Aof+kab+Pesawaran+Tourism+with+the+highest+total+value+of+TAS+amount+6.5852.%0D%0AKeywords%3A+External+Factor%2C+Intrernal+Factor%2C+SWOT+analysis%2C+QSPM.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2016-02-17&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21337%2F1%2FABSTRAK%2520%2528BAHASA%2520INGGRIS%2520%2526%2520INDONESIA%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21337%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21337%2F3%2FSKRIPSI%2520TANPA%2520PEMBAHASAN.pdf&rft.identifier=+++ARMAN+MAULANA%2C+(121051023)++(2016)+PENENTUAN+PRIORITAS+STRATEGI+PARIWISATA+DENGAN+MENGGUNAKAN+METODE+QUANTITATIVE+STRATEGIC+PLANNING+MATRIX+(Studi+pada+Pariwisata+Kabupaten+Pesawaran).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F21337%2F