?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=%0D%0A%0D%0A%0D%0AANALISIS+PERBEDAAN+PERSEPSI+KONSUMEN+TENTANG+CITRA+RITEL+MALL+DAN+SUPERSTORE+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++(Studi+pada+Konsumen+Mall+Boemi+Kedaton+dan+Chandra+Superstore+Bandar+Lampung)%0D%0A%0D%0A&rft.creator=DAMAR+WICAKSANA+%2C+(1116051016)&rft.subject=HF+Commerce&rft.subject=HM+Sociology&rft.description=ABSTRAK%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+menganalisis+perbedaan+persepsi+konsumen+tentang+citra+ritel+pada+Mall+dan+Superstore.+Dalam+hal+ini+diambil+dari+faktor+yang+mempengaruhi+citra+ritel+diantaranya+lokasi+toko%2C+harga%2C+kualitas+pelayanan+karyawan+dan+fasilitas+fisik+yang+terdapat+di+kedua+ritel.+Studi+dilakukan+pada+konsumen+Mall+Boemi+Kedaton+dan+Chandra+Superstore+Bandar+Lampung.+Metode+pengambilan+sampel+yang+digunakan+didalam+penelitian+ini+adalah+purposive+sampling%2C+yaitu+dimana+pengambilan+elemen-elemen+yang+dimasukkan+didalam+sampel+dilakukan+dengan+sengaja%2C+dengan+catatan+bahwa+sampel+tersebut+respresentative+atau+wakil+populasi.+Data+diperoleh+dengan+menyebar+kuisioner+kepada+100+orang+yang+pernah+berbelanja+di+Mall+Boemi+Kedaton+dan+Chandra+Superstore.+Data+diolah+dengan+teknik+analisis+Independent+Sample+t+Test+melalui+software+SPSS.+Hasil+penelitian+ini+menunjukkan+bahwa+persepsi+konsumen+tentang+citra+ritel+Mall+dan+Superstore+memiliki+perbedaan+pada+variabel+lokasi+toko%2C+harga%2C+dan+fasilitas+fisik.+Sedangkan+pada+variabel+kualitas+pelayanan+karyawan%2C+persepsi+konsumen+tidak+terdapat+perbedaan.%0D%0AKata+Kunci%3A++Ritel%2C+Citra%2C+Persepsi+Konsumen%2C+Perilaku+Konsumen%2C+Faktor+yang+%09%09+++++++++Mempengaruhi+Citra+Ritel%2C+Independent+Sample+t+Test%2C+SPSS%0D%0A%0D%0A%0D%0AABSTRACT%0D%0AThe+purpose+of+this+research+was+analyze+the+difference+of+consumer+perceive+about+retail+image+on+Mall+and+Superstore.+And+it+take+from+influence+factors+of+retail+image+such+store+location%2C+price%2C+customer+service%2C+and+physical+facilities.+The+type+of+this+research+is+survey+research%2C+and+the+population+is+100+respondents+are+consumer+on+Mall+Boemi+Kedaton+and+Chandra+Superstore+Bandar+Lampung.+Technique+of+this+research+purposive+sampling+with+accidental+sampling+method+and+analized+using+independent+sample+t+test+in+SPSS+software.+The+result+show+that+partially+three+variabel+which+store+location%2C+price+and+phisycal+facilities+have+significant+difference+on+consumer+perceive+about+retail+image+on+Mall+Boemi+Kedaton+and+Chandra+Superstore.+Meanwhile%2C+customer+service+has+no+significant+difference+on+retail+image.+Conclusion%3A+store+location%2C+price+and+phisycal+facilities+have+significant+difference+on+consumer+perceive+about+retail+image+on+Mall+Boemi+Kedaton+and+Chandra+Superstore.%0D%0A%0D%0AKeywords%3A+Retail%2C+Image%2C+Consumer+Perceive%2C+Influence+Factors+of+Retail+Image%2C+Consumer+Behavior%2C+Independent+Sample+t+Test%2C+SPSS%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2016-02-19&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21362%2F1%2FABSTRAK%2520%2528BAHASA%2520INGGRIS%2520%2526%2520INDONESIA%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21362%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21362%2F3%2FSKRIPSI%2520FULL.pdf&rft.identifier=++DAMAR+WICAKSANA+%2C+(1116051016)++(2016)++ANALISIS+PERBEDAAN+PERSEPSI+KONSUMEN+TENTANG+CITRA+RITEL+MALL+DAN+SUPERSTORE+(Studi+pada+Konsumen+Mall+Boemi+Kedaton+dan+Chandra+Superstore+Bandar+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F21362%2F