?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=THE+EFFECT+OF+BRAND+TRUST+AND+PRICE+ON+PURCHASE+DECISION+OF+%0D%0ABLACKBERRY+MOBILE+PHONE+%0D%0A(A+CASE+STUDY+OF+FISIP+STUDENTS+AT+LAMPUNG+UNIVERSITY)+&rft.creator=Ketut+Suka+Andyana+%2C+GDE+MD+BUDI+ARSANA+&rft.subject=H+Social+Sciences+(General)&rft.subject=T201+Paten+.+Merek+Dagang&rft.description=The+purpose+of+this+research+was+to+know+the+effect+of+brand+trust+and+price+on+purchase+decision+of+Blackberry+mobile+phone+on+FISIP+students+at+Lampung+University.+Type+of+the+research+used+was+explanatory.+Population+of+research+was+students+who+bought+Blackberry+mobile+phone.+The+sampling+technique+in+this+research+used+a+purposive+sample+with+t+sample+were+80+respondents.+Data+collecting+technique+in+research+used+a+questionnaire+that+was+analyzed+by+multiple+linear+analysis.+The+result+of+the+research+showed+that++variable+of+brand+trust+and+price+significantly+influenced++purchase+decision+simultaneously+and+partially.+To+be+able+to+retain+product%2C+blackberry+mobile+phone+manufacturer+should+improve+existing+features+to+be+more+qualified.+In+addition%2C+the+manufacturer+should+give+a+discount+that+was+different+from+competitor+product.+Thus%2C+consumers+would+be+more+sure+and+believe+to+buy+and+did+not+turn+to+another+mobile+phone+product.++%0D%0AKeywords+%3A+brand+trust%2C+price%2C+purchase+decision+&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2013-01-02&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F215%2F1%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F215%2F2%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F215%2F3%2FLEMBAR%2520PERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F215%2F4%2FLEMBAR%2520PENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F215%2F5%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F215%2F6%2FDAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F215%2F7%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F215%2F8%2FBAB%25201.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F215%2F9%2FBAB%25202.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F215%2F10%2FBAB%25203%2520.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F215%2F11%2FBAB%25204.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F215%2F12%2FBAB%25205.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F215%2F13%2FDAFTAR%2520PUSTAKA.pdf&rft.format=archive&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F215%2F14%2FLAMPIRAN.zip&rft.identifier=++Ketut+Suka+Andyana+%2C+GDE+MD+BUDI+ARSANA+++(2013)+THE+EFFECT+OF+BRAND+TRUST+AND+PRICE+ON+PURCHASE+DECISION+OF+BLACKBERRY+MOBILE+PHONE+(A+CASE+STUDY+OF+FISIP+STUDENTS+AT+LAMPUNG+UNIVERSITY).++Fakultas+Ilmu+Sosial+dan+Ilmu+Politik%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F215%2F