?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KEPERCAYAAN%2C+ORIENTASI+BELANJA%2C+DAN+KUALITAS%0D%0ALAYANAN+TERHADAP+KEPUTUSAN+PEMBELIAN%0D%0ABUSANA+SECARA+ONLINE%0D%0A(STUDI+PADA+MAHASISWA+UNIVERSITAS+LAMPUNG)&rft.creator=DIAN+KURNIA+%2C+1216051031&rft.subject=+&rft.description=Penelitian+ini+bertujuan+untuk+menganalisis+pengaruh+variabel+kepercayaan%2C+orientasi%0D%0Abelanja%2C+dan+kualitas+layanan+terhadap+keputusan+pembelian+busana+secara+online.%0D%0AJenis+penelitian+yang+digunakan+dalam+penelitian+ini+adalah+penelitian+kausal%0D%0Akomparatif.+Jumlah+sampel+dalam+penelitian+ini+adalah+sebanyak+100+responden+dari%0D%0Amahasiswa+Universitas+Lampung+yang+pernah+membeli+busana+secara+online.+Teknik%0D%0Apengambilan+sampel+yang+digunakan+adalah+simple+random+sampling.+Hasil+dari%0D%0Apenelitian+ini+menunjukkan+bahwa+secara+parsial%2C+variabel+kepercayaan+(X1)%0D%0Aberpengaruh+signifikan+terhadap+keputusan+pembelian+busana+secara+online.+Variabel%0D%0Aorientasi+belanja+(X2)+berpengaruh+signifikan+terhadap+keputusan+pembelian+busana%0D%0Asecara+online%2C+dan+variabel+kualitas+layanan+(X3)+berpengaruh+signifikan+terhadap%0D%0Akeputusan+pembelian+busana+secara+online.+Secara+simultan%2C+variabel+kepercayaan%2C%0D%0Aorientasi+belanja%2C+dan+kualitas+layanan+berpengaruh+signifikan+terhadap+keputusan%0D%0Apembelian+busana+secara+online.%0D%0AKata+kunci%3A+Kepercayaan%2C+Keputusan+Pembelian+Busana+Secara+Online%2C+Kualitas%0D%0ALayanan%2C+Orientasi+Belanja.%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AThis+research+was+aimed+to+analyze+the+influence+of+variables+trust%2C+shopping%0D%0Aorientation%2C+and+service+quality+toward+purchase+decision+in+online+fashion.+This%0D%0Aresearch+was+a+causal+comparative+research.+The+sample+of+this+research+were+100%0D%0Arespondents+from+Lampung+University+students+who+ever+buy+online+clothes.+The%0D%0Atechnique+used+in+this+research+was+simple+random+sampling.+The+result+showed+that%0D%0Apartially+independent+variable+trust+(X1)+significantly+influenced+the+purchase%0D%0Adecision+in+online+fashion.+Shopping+orientation+variable+(X2)+significantly+influenced%0D%0Athe+decision+in+online+fashion%2C+and+service+quality+variable+(X3)+significantly%0D%0Ainfluenced+the+purchase+decision+in+online+fashion.+Simultaneously%2C+variables+trust%2C%0D%0Ashopping+orientation%2C+and+service+quality+significantly+influenced+purchase+decision%0D%0Ain+online+fashion.%0D%0AKeywords%3A+Decision+Purchase+in+Online+Fashion%2C+Service+Quality%2C+Shopping%0D%0AOrientation%2C+Trust.&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2016-03-03&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21550%2F1%2FABSTRAK%2520%2528ABSTRACT%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21550%2F3%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21550%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++DIAN+KURNIA+%2C+1216051031++(2016)+PENGARUH+KEPERCAYAAN%2C+ORIENTASI+BELANJA%2C+DAN+KUALITAS+LAYANAN+TERHADAP+KEPUTUSAN+PEMBELIAN+BUSANA+SECARA+ONLINE+(STUDI+PADA+MAHASISWA+UNIVERSITAS+LAMPUNG).++UNIVERSITAS+LAMPUNG%2C+FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F21550%2F