?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=CONSUMERS%E2%80%99+ATTITUDES+IN+MEDIATING+THE+INFLUENCE+OF%0D%0AGREEN+MARKETING+ON+THE+PURCHASE+INTENTION%0D%0A(A+survey+in+The+Body+Shop+Lampung)&rft.creator=AYU+NADIA+BASUMBUL+%2C+1211011171&rft.subject=HB+Economic+Theory&rft.description=The+purpose+of+this+research+is+to+know+the+responses+of+the+people+about%0D%0Agreen+marketing+towards+purchase+intention+on+The+Body+Shop+products.+Sample%0D%0Aof+100+respondent+were+selected+by+purposive+sampling.+Analysis+used+was+Sobel%0D%0ATest.+The+result+shows+that+green+marketing+positively+and+significantly+affects%0D%0Aconsumers%E2%80%99+attitude+toward+The+Body+Shop+product+with+t+count+9.810%3E+t+table%0D%0A(1.6607).+The+consumers%E2%80%99+attitude+positively+and+significantly+affects+the+purchase%0D%0Aintention+toward+The+Body+Shop+with+t+count+5.244%3E+t+table+(1.6607).+Customers%E2%80%99%0D%0Aattitude+is+fully+mediate+the+green+marketing+affects+on+purchase+intention+through%0D%0Aconsumers%E2%80%99+attitude+toward+The+Body+Shop+products.%0D%0AKeyword%3A+Purchase+Intention%2C+Green+Marketing%2C+and+Customer+Attitude.&rft.publisher=THE+UNIVERSITY+OF+LAMPUNG&rft.date=2016-02-26&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21555%2F1%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21555%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F21555%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++AYU+NADIA+BASUMBUL+%2C+1211011171++(2016)+CONSUMERS%E2%80%99+ATTITUDES+IN+MEDIATING+THE+INFLUENCE+OF+GREEN+MARKETING+ON+THE+PURCHASE+INTENTION+(A+survey+in+The+Body+Shop+Lampung).++THE+UNIVERSITY+OF+LAMPUNG%2C+FACULTY+OF+ECONOMICS+AND+BUSINESS+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F21555%2F