%0 Generic
%A AYU NADIA BASUMBUL , 1211011171
%C FACULTY OF ECONOMICS AND BUSINESS 
%D 2016
%F eprints:21555
%I THE UNIVERSITY OF LAMPUNG
%T CONSUMERS’ ATTITUDES IN MEDIATING THE INFLUENCE OF  GREEN MARKETING ON THE PURCHASE INTENTION  (A survey in The Body Shop Lampung)
%U http://digilib.unila.ac.id/21555/
%X The purpose of this research is to know the responses of the people about  green marketing towards purchase intention on The Body Shop products. Sample  of 100 respondent were selected by purposive sampling. Analysis used was Sobel  Test. The result shows that green marketing positively and significantly affects  consumers’ attitude toward The Body Shop product with t count 9.810> t table  (1.6607). The consumers’ attitude positively and significantly affects the purchase  intention toward The Body Shop with t count 5.244> t table (1.6607). Customers’  attitude is fully mediate the green marketing affects on purchase intention through  consumers’ attitude toward The Body Shop products.  Keyword: Purchase Intention, Green Marketing, and Customer Attitude.