TY  - GEN
CY  - FACULTY OF ECONOMICS AND BUSINESS 
ID  - eprints21555
UR  - http://digilib.unila.ac.id/21555/
A1  - AYU NADIA BASUMBUL , 1211011171
Y1  - 2016/02/26/
N2  - The purpose of this research is to know the responses of the people about
green marketing towards purchase intention on The Body Shop products. Sample
of 100 respondent were selected by purposive sampling. Analysis used was Sobel
Test. The result shows that green marketing positively and significantly affects
consumers? attitude toward The Body Shop product with t count 9.810> t table
(1.6607). The consumers? attitude positively and significantly affects the purchase
intention toward The Body Shop with t count 5.244> t table (1.6607). Customers?
attitude is fully mediate the green marketing affects on purchase intention through
consumers? attitude toward The Body Shop products.
Keyword: Purchase Intention, Green Marketing, and Customer Attitude.
PB  - THE UNIVERSITY OF LAMPUNG
TI  - CONSUMERS? ATTITUDES IN MEDIATING THE INFLUENCE OF
GREEN MARKETING ON THE PURCHASE INTENTION
(A survey in The Body Shop Lampung)
AV  - restricted
ER  -