?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+PROMOSI+PENJUALAN+ONLINE%2C+HARGA%2C+KEPERCAYAAN%2C+DAN+KEMUDAHAN+TERHADAP+KEPUTUSAN+PEMBELIAN+ONLINE+CEKER+BRONTAK+(Studi+Pada+Ceker+Brontak+Kota+Bandar+Lampung)+&rft.creator=Irna+Fitri%2C+1216051055&rft.subject=HD+Industries.+Land+use.+Labor&rft.subject=HF+Commerce&rft.description=Tujuan+dari+penelitian+ini+untuk+menganalisis+promosi+penjualan+online%2C+harga%2C++kerpercayaan%2C+dan+kemudahan+terhadap+keputusan+pembelian+online++Ceker+Brontak.+Pada+penelitian+yang+telah+dilakukan+dengan+melibatkan+75+responden+pada+mahasiswa+Universitas+Lampung+(Unila)+yang+menggunakan+internet+aktif+dan+mengetahui+produk+Ceker+Brontak+dengan+uji+instrumen+penelitian+dalam+bentuk+skala+untuk+mengukur+variabel+Promosi+penjualan+Online%2C+Harga%2C+Kepercayaan%2C+Kemudahan+dan+Keputusan+Pembelian+Online.++%0D%0A%0D%0AHasil+dari+penelitian+ini+menunjukkan+bahwa+variabel+promosi+penjualan+online+(X1)berpengaruh+signifikan+terhadap+keputusan+pembelian+online+Ceker+Brontak.+Variabel+harga+(X2)berpengaruh+signifikan+terhadap+keputusan+pembelian+online+Ceker+Brontak.++Variabel+kepercayaan+(X3)+berpengaruh+signifikan+terhadap+keputusan+pembelian+online+Ceker+Brontak.++Variabel+kemudahan+(X4)berpengaruh+signifikan+terhadap+keputusan+pembelian+online+Ceker+Brontak.+Secara+simultan+dapat+disimpulkan+bahwa+variabel+promosi+penjualan+online%2C+harga%2C+kepercayaan%2C+dan+kemudahan+berpengaruh+terhadap+keputusan+pembelian+online+Ceker+Brontak.+Variabel++Promosi+penjualan+online%2C++harga%2C++kerpercayaan%2C+dan+kemudahan++kontribusinya+secara+simultan+terhadap+keputusan+pembelian+online+Ceker+Brontak+adalah+sebesar+52%2C6%25%2C+sedangkan+sisanya+yaitu+47%2C4%25+dipengaruhi+oleh+faktor+lain+yang+tidak+termasuk+dalam+penelitian+ini%2C+seperti+orientasi+belanja%2C+kualitas+pelayanan%2C+dan+lain-lain.+%0D%0A%0D%0AKata+Kunci+%3A++Promosi+penjualan+online%2C+harga%2C+kepercayaan%2C+kemudahan%2C+keputusan+pembelian+online+Ceker+Brontak.%0D%0A%0D%0AANALYSIS+OF+ONLINE+SALES+PROMOTION%2C+PRICING%2C+%0D%0ATRUST+AND+CONVENIENCE%2C+THE+ONLINE+PURCHASING+%0D%0ADECISIONS+CEKER+BRONTAK%0D%0A+(Study+at+Ceker+Brontak+Bandar+Lampung+City)%0D%0A%0D%0A%0D%0A%0D%0AThe+purpose+of+this+study+to+analyze+the+online+sales+promotion%2C+price%2C+confidence%2C+and+ease+the+purchasing+decision+online+Ceker+Brontak.+In+the+research+that+has+been+done+by+Involving+75+respondents+to+college+students+Lampung+(Unila)+which+uses+active+Internet+and+know+the+product+Ceker+Brontak+to+test+the+research+instrument+in+the+form+of+a+scale+to+measure+Variable+online+sales+promotion%2C+price%2C+confidence%2C+convenience+and+purchasing+decisions+online.%0D%0A%0D%0AThe+results+of+this+study+showed+that+online+sales+promotion+variable+(x1)+significantly+influence+purchase+decisions+online+Ceker+Brontak.+Variable+price+(x2)+significantly+influence+purchase+decisions+online+Ceker+Brontak.+Variable+(x3)+significantly+influence+purchase+decisions+online+Ceker+Brontak.+Variable+ease+(x4)+significantly+influence+purchase+decisions+online+Ceker+Brontak.+Simultaneously+it+can+be+concluded+that+the+variables+of+online+sales+promotions%2C+prices%2C+confidence+and+ease+Influence+on+purchase+decisions+online+Ceker+Brontak.+Variable+online+sales+promotion%2C+price%2C+trust+and+ease+of+contribution+simultaneously+to+online+purchasing+decisions+Ceker+Brontak+amounted+to+52.6+%25+while+the+remaining+47.4+%25+is+influenced+by+other+factors+not+included+in+this+study%2C+such+as+shopping+orientation%2C+quality+of+service%2C+and+others+.%0D%0A%0D%0AKeywords+%3A+online+sales+promotion%2C+price%2C+confidence%2C+convenience%2C+online+purchasing+decisions+Ceker+Brontak&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2016-04-18&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F22048%2F1%2FABSTRAK%2520%2528ABSTRACT%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F22048%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F22048%2F3%2FSKRIPSI%2520TANPA%2520PEMBAHASAN.pdf&rft.identifier=++Irna+Fitri%2C+1216051055++(2016)+ANALISIS+PROMOSI+PENJUALAN+ONLINE%2C+HARGA%2C+KEPERCAYAAN%2C+DAN+KEMUDAHAN+TERHADAP+KEPUTUSAN+PEMBELIAN+ONLINE+CEKER+BRONTAK+(Studi+Pada+Ceker+Brontak+Kota+Bandar+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F22048%2F