?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=EMAIL+MARKETING+DAN+HARGA+TERHADAP+MINAT+PEMBELIAN%0D%0AONLINE%0D%0A(Studi+Pada+Siswa+SMA+Negeri+2+Bandar+Lampung)&rft.creator=LOLI+ANDA%2C++1116051046&rft.subject=+&rft.subject=HB+Economic+Theory&rft.description=ABSTRAK%0D%0APenelitian+ini+bertujuan+untuk+menganalisis+pengaruh+variabel+harga+dan+email%0D%0Amarketing+terhadap+minat+pembelian+online+studi+pada+siswa+SMA+N+2+Bandar%0D%0ALampung.+Jenis+penelitian+yang+digunakan+dalam+penelitian+ini+adalah+penelitian%0D%0Aexplanatory+atau+penelitian+tingkat+penjelasan.+Teknik+pengambilan+sampel+dalam%0D%0Apenelitian+ini+adalah+purposive+sampling.+Penelitian+ini+menggunakan+sampel%0D%0Asebanyak+100+responden+dan+menggunakan+analisis+data+Regresi+Linier+Berganda%0D%0Adan+uji+Koefisien+Determinasi+(R2).+Pengujian+hipotesis+menggunakan%2C+uji%0D%0ASimultan%2C+dan+uji+Parsial.+Penelitian+ini+menunjukan+bahwa+secara+simultan%2C+harga%0D%0Adan+email+marketing+berpengaruh+signifikan+terhadap+minat+pembelian+online.%0D%0ASecara+parsial%2C+harga+dan+email+marketing+berpengaruh+signifikan+terhadap+minat%0D%0Apembelian+online.%0D%0ASaran+dari+penelitian+ini+yaitu+bagi+pelaku+usaha+atau+perusahaan+yang%0D%0Amemasarkan+produknya+melalui+email+agar+dapat+melakukan+pemasaran+dengan%0D%0Amenarik+dan+lebih+berkualitas+seperti+selalu+memasarkan+produk+terbaru+agar%0D%0Adapat+menarik+lebih+banyak+konsumen+online%2C+serta+memberikan+harga+yang+lebih%0D%0Akompetitif+dengan+pelaku+usaha+offline+yang+tidak+melakukan+email+marketing%0D%0Aatau+pemasaran+melalui+online+agar+dapat+menarik+lebih+banyak+konsumen+online.%0D%0AKata+kunci+%3A+Harga%2C+Email+Marketing%2C+Minat+Pembelian+Online.%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AThis+research+was+aimed+to+analyze+the+influence+of+email+marketing+and+price%0D%0Atowards+customers%E2%80%99+online+purchasing+interest+on+the+students+of+senior+high%0D%0Aschool+number+2+Bandar+Lampung.+An+explanatory+type+research+is+used+in+this%0D%0Aresearch.+Sampling+technique+used+on+the+research+was+purposive+sampling.+This%0D%0Aresearch+used+100+correspondences+as+the+sample+and+used+Multiple+Linear%0D%0ARegression+in+analyzing+the+data.+Hypothesis+testing+using+Simultaneous+and%0D%0APartial+test.+The+findings+suggest+that+as+simultaneous%2C+email+marketing+and+price%0D%0Aare+significantly+influencing+customers%E2%80%99+online+purchasing+interest.+As+partial%2C%0D%0Aemail+marketing+and+price+are+significantly+influencing+customers%E2%80%99+online%0D%0Apurchasing+interest.%0D%0AThe+suggestions+from+this+study+are%2C+for+the+industrialist+or+companies+who+are%0D%0Amarketing+their+products+through+email+wished+they+could+market+their+products%0D%0Awith+more+quality%2C+with+always+market+their+newest+products+so+they+could+attract%0D%0Amore+online+consumers%2C+and+wished+they+could+give+more+competitive+price+with%0D%0Aoffline+industrialist+and+companies+who+are+not+doing+email+marketing+so+they%0D%0Acould+attract+more+online+consumers.%0D%0AKeywords%3A+Email+Marketing%2C+Price%2C+and+Online+Purchasing+Interest.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2016-04-14&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F22060%2F1%2FABSTRAK%2520%2528ABSTRCT%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F22060%2F19%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F22060%2F20%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++LOLI+ANDA%2C+1116051046++(2016)+EMAIL+MARKETING+DAN+HARGA+TERHADAP+MINAT+PEMBELIAN+ONLINE+(Studi+Pada+Siswa+SMA+Negeri+2+Bandar+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F22060%2F