title: EFFECT OF STORE ATMOSPHERE DIMENSIONS ON  CONSUMER REPURCHASE INTENTION  (CASE STUDY IN CHANDRA SUPER STORE TANJUNG KARANG)
creator: NERISSA ARVIANA,  1211011111
subject: HB Economic Theory
description: Store Atmosphere became one of the important factors for consumers when  shopping for convenience as well be one of the considerations of consumers when  choosing a store that will be choose. To create a comfortable atmosphere of the  store it will needed some dimensions, such as dimensions cleanliness, music,  scent, temperature, lighting, color and display or layout. Chandra Super Store is  one of famous retail shop in Bandar Lampung that growing over time.  Problems in this research is whether the dimensions of cleanliness, music, scent,  temperature, lighting, color and display or layout has an influence on the consumer  repurchase intention. The purpose of this study was to determine the effect of the  dimensions of store atmosphere has an influence on consumer repurchase intention.  The object of this research is Chandra Super Store Tanjung Karang. The research  design is used descriptive verification. This research used multiple linear  regression analysis. To view the contribution of each independent variable  partially used t test and for hypotesis testing use F test.  The results of this research shows that the contribution of variable dimensions of store  atmosphere(X) have a role in influencing variable Y (consumer repurchase intention) was  53% and the rest is influenced by other variables.And t test results found that the variable  dimensions of the store atmosphere (X), namely cleanliness, music, scent, temperature,  lighting, color and display or layout affect consumer repurchase intention (Y).  The advice given by this research Chandra Super Store Tanjung Karang should  improve variable dimension of scent. Chandra Super Store Tanjung Karang  should put an automatic parfume periodically with a scent that could make the  consumers relax when shopping, at some point in the store so that the scent in  Chandra Super Store is fragrant and scented and can make consumer repurchase  intention increasing in Chandra Super Store.  Keywords: Store atmosphere, cleanliness, music, scent, temperature, lighting,  color and display or layout, consumer repurchase intention.
publisher: UNIVERSITY OF LAMPUNG
date: 2016-04-29
type: Skripsi
type: NonPeerReviewed
format: text
identifier: http://digilib.unila.ac.id/22303/1/ABSTRACT.pdf
format: text
identifier: http://digilib.unila.ac.id/22303/2/FULL%20SCRIPT.pdf
format: text
identifier: http://digilib.unila.ac.id/22303/3/A%20SCRIPT%20WITHOUT%20RESULT%20AND%20DISSCUSSION.pdf
identifier:   NERISSA ARVIANA, 1211011111  (2016) EFFECT OF STORE ATMOSPHERE DIMENSIONS ON CONSUMER REPURCHASE INTENTION (CASE STUDY IN CHANDRA SUPER STORE TANJUNG KARANG).  UNIVERSITY OF LAMPUNG, FACULTY OF ECONOMICS AND BUSINESS .     
relation: http://digilib.unila.ac.id/22303/