?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+KERAGAAN+AGROINDUSTRI+BERAS+SIGER%0D%0AStudi+Kasus+pada+Agroindustri+Toga+Sari+(Kabupaten+Tulang+Bawang)+dan%0D%0AAgroindustri+Mekar+Sari+(Kota+Metro)&rft.creator=SHEILA+FATHIA+ALDHARIANA+%2C+1214131094&rft.subject=Budidaya+tanaman&rft.description=Tujuan+dari+penelitian+ini+adalah%3A+(1)+mengetahui+proses+pengadaan+bahan+baku%0D%0Ayang+sesuai+dengan+enam+tepat+(tepat+waktu%2C+tempat%2C+kualitas%2C+kuantitas%2C+jenis%2C+dan%0D%0Aharga)%2C+(2)+menganalisis+pendapatan+dan+nilai+tambah+agroindustri+beras+siger%2C+(3)%0D%0Amengetahui+bauran+pemasaran+dan+efisiensi+pemasaran+beras+siger%2C+(4)%0D%0Amengetahui+peranan+jasa+layanan+pendukung+terhadap+agroindustri+beras+siger.%0D%0APenelitian+ini+menggunakan+metode+studi+kasus+yang+dilakukan+pada+Agroindustri%0D%0AToga+Sari+di+Tulang+Bawang+dan+Agroindustri+Mekar+Sari+di+Kota+Metro+yang%0D%0Aditentukan+secara+sengaja+dengan+pertimbangan+kedua+agroindustri+menghasilkan%0D%0Aberas+siger+berwarna+kuning%2C+tetapi+kedua+agroindustri+memiliki+skala+usaha+yang%0D%0Aberbeda.+Data+dianalisis+menggunakan+analisis+deskriptif+kualitatif+dan%0D%0Akuantitatif.+Hasil+penelitian+menunjukkan%3A+(1)+keenam+komponen+pengadaan%0D%0Abahan+baku+pada+Agroindustri+Toga+Sari+sudah+tepat%2C+sedangkan+pada%0D%0AAgroindustri+Mekar+Sari+terdapat+satu+komponen+yang+belum+tepat+yaitu+harga.%0D%0A(2)+pendapatan+atas+biaya+total+per+bulan+pada+Agroindustri+Toga+Sari+Rp%0D%0A222.236%2C10+dan+pada+Agroindustri+Mekar+Sari+Rp+20.900%2C00.+Kedua+agroindustri%0D%0Alayak+dijalankan+karena+memiliki+nilai+tambah+yang+positif+dan+menguntungkan%0D%0Akarena+nilai+R%2FC+rasio+lebih+dari+satu.+(3)+strategi+pemasaran+beras+siger+pada%0D%0Akedua+agroindustri+sudah+menggunakan+marketing+mix.+Sistem+pemasaran+pada%0D%0Akedua+agroindustri+belum+efisien.+(4)+seluruh+jasa+layanan+pendukung+yang%0D%0Adimanfaatkan+kedua+agroindustri+beras+siger+yaitu+lembaga+penyuluhan%2C+sarana%0D%0Atransportasi%2C+kebijakan+pemerintah%2C+serta+teknologi+informasi+dan+komunikasi%0D%0Amemberikan+peran+yang+positif.%0D%0AKata+kunci%3A+agroindustri%2C+beras+siger%2C+keragaan%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AThe+purpose+of+this+research+are%3A+(1)+to+study+the+procurement+process+of+raw%0D%0Amaterials+to+meet+the+six+precise+(on+time%2C+exact+place%2C+quality%2C+quantity%2C+type%2C+and%0D%0Aprice)%2C+(2)+to+analyze+income+and+value+added+siger+rice+agroindustry%2C+(3)+to+study%0D%0Athe+marketing+mix+and+marketing+efficiency+of+siger+rice%2C+(4)+to+study+the%0D%0Asupporting+services%E2%80%99s+role+to+siger+rice+agroindustry.+This+research+uses+case+study%0D%0Amethod+at+Toga+Sari+Agroindustry+in+Tulang+Bawang+and+at+Mekar+Sari%0D%0AAgroindustry+in+Metro+City+that+choosen+by+purposive+with+consideration+both+of%0D%0Aagroindustries+produce+yellow+siger+rice%2C+but+both+of+agroindustries+have+different%0D%0Abusiness+scale.+Analysis+data+uses+qualitative+descriptive+and+quantitative.+The%0D%0Aresult+of+research+shows%3A+(1)+the+raw+materials+procurement+at+Toga+Sari%0D%0AAgroindustry+meet+the+component+of+six+precise%2C+while+at+Mekar+Sari%0D%0AAgroindustry+there+is+one+component+does+not+meet+namely+price.+(2)+the+income%0D%0Abased+on+total+cost+each+month+at+Toga+Sari+Agroindustry+is+Rp+222.236%2C10+and+at%0D%0AMekar+Sari+Agroindustry+is+Rp+20.900%2C00.+Both+of+agroindustries+are+viable%0D%0Abecause+they+have+possitive+value+added+and+favorable+because+R%2FC+ratio+value+is%0D%0Amore+than+one.+(3)+siger+rice+marketing+strategy+in+both+of+agroindustries+already%0D%0Ausing+marketing+mix.+The+marketing+system+in+both+of+agroindustries+have+not%0D%0Aefficient.+(4)+all+supporting+services+are+utilized+by+both+of+siger+rice%0D%0Aagroindustries+namely+extension+services%2C+transportations%2C+government+policies%2C%0D%0Ainformation+and+comunication+technnology+give+positive+role.%0D%0AKey+words%3A+agroindustry%2C+performance%2C+siger+rice%0D%0A%0D%0A&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2016-05-07&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F22354%2F1%2FABSTRAK%2520%2528ABSTRACT%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F22354%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F22354%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++SHEILA+FATHIA+ALDHARIANA+%2C+1214131094++(2016)+ANALISIS+KERAGAAN+AGROINDUSTRI+BERAS+SIGER+Studi+Kasus+pada+Agroindustri+Toga+Sari+(Kabupaten+Tulang+Bawang)+dan+Agroindustri+Mekar+Sari+(Kota+Metro).++FAKULTAS+PERTANIAN%2C+JURUSAN+AGRIBISNIS+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F22354%2F