?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PENGGUNAAN+GOOGLE+SEARCH+ENGINE+DALAM+PEMENUHAN%0D%0AKEBUTUHAN+INFORMASI+DI+KALANGAN+MAHASISWA%0D%0A(Studi+pada+Mahasiswa+Program+Studi+S1+Fakultas+Ekonomi+dan+Bisnis%0D%0AUniversitas+Lampung)&rft.creator=CHRIST+VIOLITA+ARIYANTI+%2C+(1116031027)&rft.subject=HE+Transportation+and+Communications&rft.subject=Teknologi+(General)&rft.description=Internet+adalah+salah+satu+hasil+perkembangan+teknologi+informasi+yang+muncul+seiring%0D%0Aberkembangnya+ICT+(Information+and+Communication+Technology)+yang+saat+ini+telah%0D%0Abanyak+digunakan+oleh+information+seeker+dalam+upaya+pemenuhan+kebutuhan+informasi.%0D%0AMenurut+Wersig%2C+kebutuhan+informasi+muncul+karena+adanya+problematic+situation+(situasi%0D%0Ayang+penuh+masalah)+dimana+seseorang+merasa+harus+memperoleh+masukan+dari+sumbersumber%0D%0Alain+di+luar+dirinya.+Wilson+membagi+kebutuhan+informasi+seseorang+ke+dalam+tiga%0D%0Akonteks%2C+yaitu%3A+kebutuhan+terkait+dengan+lingkungan+seseorang+(person%E2%80%99s+environment)%2C%0D%0Akebutuhan+terkait+dengan+peran+sosial+yang+disandang+(social+roles)+dan+kebutuhan+terkait%0D%0Adengan+karakteristik+personal+(individual+characteristics).%0D%0AKecenderungan+masyarakat+Indonesia+dalam+menggunakan+internet+salah+satunya+sebagai%0D%0Asumber+informasi+didasari+adanya+kebutuhan+akan+suatu+informasi+tertentu+yang+ingin%0D%0Adipenuhi.+Informasi+yang+tadinya+sulit+diperoleh+saat+ini+bukanlah+hal+yang+sulit+lagi%2C+dengan%0D%0Amemanfaatkan+fasilitas+search+engine+pengguna+internet+dimudahkan+untuk+mencari%0D%0Ainformasi+hanya+dengan+mengetikkan+kata+kunci+(keyword)+tertentu.+Google+merupakan+satu%0D%0Adari+beragam+search+engine+yang+paling+banyak+digunakan+di+Indonesia.+Berdasarkan+data%0D%0Ayang+diperoleh+dari+situs+(www.statsmonkey.com)+pada+tahun+2014%2C+menunjukkan+bahwa+di%0D%0AIndonesia+penggunaan+Google+search+engine+berada+pada+peringkat+pertama+dengan%0D%0Apresentase+penggunaan+sekitar+(95%25)%2C+diikuti+Yahoo!+(2%2C44%25)%2C+Ask+Jeeves+(1%2C13%25)%2C+Bing%0D%0A(0%2C74%25)+dan+search+engine+lainnya+(0%2C69%25).%0D%0AFokus+penelitian+ini+adalah+penggunaan+Google+search+engine+dan+pengaruhnya+dalam%0D%0Apemenuhan+kebutuhan+informasi+di+kalangan+mahasiswa+S1+Fakultas+Ekonomi+dan+Bisnis%0D%0AUniversitas+Lampung.+Tipe+penelitian+ini+adalah+deskriptif+kuantitatif+dengan+metode+survei%0D%0Amenggunakan+kuesioner%2C+populasi+penelitian+adalah+mahasiswa+S1+Fakultas+Ekonomi+dan%0D%0ABisnis+Universitas+Lampung+sebanyak+4281+orang+dengan+sampel+98+responden.+Hasil%0D%0Apenelitian+menunjukan+bahwa+nilai+Asymp.+Sig.+(0%2C00)+lebih+kecil+jika+dibandingkan+dengan%0D%0Anilai+signifikansi+dalam+penelitian+(0%2C1)%2C+yang+berarti+bahwa+penggunaan+Google+search%0D%0Aengine+memiliki+pengaruh+dalam+pemenuhan+kebutuhan+informasi+di+kalangan+mahasiswa%0D%0AProgram+Studi+S1+Fakultas+Ekonomi+dan+Bisnis+Universitas+Lampung.%0D%0AKata+kunci%3A+situs+penelusur%2C+Google%2C+kebutuhan+informasi%0D%0A%0D%0Aabstract%0D%0A%0D%0AInternet+is+one+of+the+outgrowths+of+development+of+information+technology+that+appears%0D%0Aalong+with+the+development+of+ICT+(Information+and+Communication+Technology)+which+is%0D%0Acurrently+used+by+information+seeker+in+the+effort+to+fulfilling+information+needs.+According+to%0D%0AWersig%2C+information+needs+appears+due+to+the+problematic+situation+(situation+is+full+of+the%0D%0Aproblem)+where+someone+felt+must+receive+input+from+other+sources+outside+of+himself.+Wilson%0D%0Adivide+person's+information+needs+into+three+contexts%2C+that+is%3A+the+information+needs+of+the%0D%0Aenvironment+associated+with+someone+(person's+environment)%2C+information+needs+related+to%0D%0Athe+social+role+that+carried+(social+roles)+and+information+needs+related+to+personal%0D%0Acharacteristics+(individual+characteristics).%0D%0AThe+tendency+of+Indonesian+people+in+using+internet+as+a+source+of+information+based+on+the%0D%0Aneeds+for+certain+information+that+you+want+to+be+filled.+Information+that+had+been+difficult+to%0D%0Aget+when+it+was+difficult+to+take%2C+by+using+search+engine+internet+users+more+easily+to+search%0D%0Afor+information+just+by+typing+the+keyword.+Google+is+one+of+the+various+types+of+search%0D%0Aengines+are+the+most+used+in+Indonesia.+Based+on+data+obtained+from+the+website%0D%0A(www.statsmonkey.com)+in+2014%2C+showed+that+in+Indonesia+the+use+of+Google+search+engine+is%0D%0Ain+the+first+rank+by+percentage+of+use+of+approximately+(95%25)%2C+followed+by+Yahoo!+(2.44%25)%2C%0D%0AAsk+Jeeves+(1.13%25)%2C+Bing+(0.74%25)+and+other+search+engine+(0.69%25).%0D%0AThe+focus+of+this+research+is+the+use+of+Google+search+engine+and+the+influence+in+fulfilling%0D%0Athe+information+needs+among+undergraduate+students+of+the+Faculty+of+Economics+and%0D%0ABusiness%2C+Lampung+University.+Type+of+this+research+is+descriptive+quantitative+using+survey%0D%0Amethod+and+questionnaires+design%2C+population+of+this+research+is+the+undergraduate+student%0D%0Aof+the+Faculty+of+Economics+and+business+Lampung+University+amount+4281+students+with+98%0D%0Asamples+of+respondents.+The+results+showed+that+the+value+of+the+Asymp.+Sig.+(0.00)+infection%0D%0Arate+was+smaller+if+compared+with+the+value+of+the+significance+in+this+research+(0.1)%2C+which%0D%0Ameans+that+there+is+an+influenced+of+the+use+of+Google+search+engine+towards+the+fulfillment%0D%0Aof+information+needs+among+students+of+Undergraduate+Course+Students+of+The+Faculty+of%0D%0AEconomics+and+Business%2C+Lampung+University.%0D%0AKeywords%3A+search+engine%2C+Google%2C+information+needs&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2016-04-06&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F22467%2F1%2FABSTRAK%2520BAHASA%2520INGGRIS%2520%2526%2520INDONESIAA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F22467%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F22467%2F3%2FSKRIPSI%2520FULL.pdf&rft.identifier=++CHRIST+VIOLITA+ARIYANTI+%2C+(1116031027)++(2016)+PENGARUH+PENGGUNAAN+GOOGLE+SEARCH+ENGINE+DALAM+PEMENUHAN+KEBUTUHAN+INFORMASI+DI+KALANGAN+MAHASISWA+(Studi+pada+Mahasiswa+Program+Studi+S1+Fakultas+Ekonomi+dan+Bisnis+Universitas+Lampung).++UNIVERSITAS+LAMPUNG%2C+FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F22467%2F