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<http://digilib.unila.ac.id/id/eprint/22524> <http://purl.org/ontology/bibo/abstract> "Strategi  bisnis  secara fungsional karena bisnis ini berorientasi kepada fungsifungsi\r\nkegiatan manajemen, misalnya strategi pemasaran, strategi produksi atau\r\noperasional, strategi distribusi, strategi organisasi, dan strategi-strategi yang\r\nberhubungan dengan keuangan. Tujuan dari penelitian ini adalah menganalisis\r\nposisi strategik bisnis yang dilakukan oleh PT Lautan Teduh Interniaga Bandar\r\nLampung\r\nDesain penelitian ini adalah deskriptif \r\nHasil analisis BCG, tingkat pertumbuhan pasar sebesar 8% menunjukan tingkat\r\npertumbuhan yang rendah karena berada di bawah 10%, dan pangsa pasar\r\nrelatif sebesar 0,8% menunjukkan bahwa besarnya pasar perusahaan adalah 0,8\r\nkali dari pasar pesaing terbesar. Dengan hasil perhitungan tersebut digambarkan\r\nmatrik BCG sehingga dapat diketahui posisi produk motor Yamaha Matic\r\nberada pada posisi sapi perah \r\nKata Kunci: Posisi Strategik, Bisnis, BCG"^^<http://www.w3.org/2001/XMLSchema#string> .
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