?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Pengaruh+komunikasi+Pemasaran+Terhadap+keputusan+pembelian%0D%0ASepeda+Motor+Merek+Yamaha+V-Ixion+(Studi+Pada+PT.+Lautan%0D%0ATeduh+Interniaga)&rft.creator=SARTIKA+APRILIA+FANI%2C++1116031103&rft.subject=+&rft.description=ABSTRAK%0D%0AKomunikasi+pemasaran+dilakukan+oleh+berbagai+perusahaan%2C+termasuk+di+dalamnya%0D%0Apada+industri+sepeda+motor.+Saat+ini+persaingan+sepeda+motor+di+Indonesia+semakin%0D%0Aramai.+PT+Lautan+Teduh+Interniaga+yang+merupakan+main+dealer+(dealer+utama)%0D%0Asepeda+Motor+Yamaha+di+Provinsi+Lampung+memberikan+perhatian+khusus+dalam%0D%0Amerancang+strategi+komunikasi+pemasaran+dalam+menarik+minat+beli+konsumen%0D%0Aterhadap+produk+sepeda+motor+Yamaha.+Tujuan+penelitian+untuk+mengetahui+pengaruh%0D%0Akomunikasi+pemasaran+terhadap+keputusan+pembelian+sepeda+motor+Yamaha+V-Ixion%0D%0Apada+PT+Lautan+Teduh+Interniaga.%0D%0AJenis+penelitian+yang+digunakan+merupakan+penelitian+survei.+Populasi+dalam%0D%0Apenelitian+sebanyak+54.895+orang%2C+sampel+diambil+melalui+data+penjualan+sepeda%0D%0Amotor+Yamaha+pada+tahun+2014+sebanyak+100+orang.+Analisis+kuantitatif+dilakukan%0D%0Amelalui+pengujian+analisis+jalur+(path+analysis).%0D%0AHasil+penelitian+menunjukkan+pengaruh+komunikasi+pemasaran+terhadap+keputusan%0D%0Apembelian+sepeda+motor+merek+Yamaha+V-Ixion+adalah+Nilai+R2+(koefisien%0D%0Adeterminasi)+menunjukkan+besarnya+kontribusi+pengaruh+variabel+independen%0D%0Aterhadap+variabel+dependen+dalam+sebuah+model.+Hasil+perhitungan+menunjukkan%0D%0Anilai+R2+%3D+0%2C389.+Hal+ini+berarti+bahwa+sebesar+38%2C9%25+keputusan+pembelian+(Y)+pada%0D%0APT+Lautan+Teduh+Interniaga+dipengaruhi+variabel+komunikasi+pemasaran+(X).%0D%0ASedangkan+sisanya+sebesar+61%2C1%25+dipengaruhi+oleh+variabel+lain+yang+tidak+dikaji%0D%0Adalam+penelitian+ini.%0D%0AKesimpulan+dalam+penelitian+ini+adalah+ada+pengaruh+komunikasi+pemasaran%0D%0Aterhadap+keputusan+pembelian+sepeda+motor+Yamaha+V-Ixion+pada+PT+Lautan+Teduh%0D%0AInterniaga.%0D%0AKata+Kunci%3A+Komunikasi%2C+Pemasaran%2C+Keputusan%2C+Pembelian%0D%0AABSTRACT%0D%0AMarketing+communications+carried+out+by+various+companies%2C+including+the%0D%0Amotorcycle+industry.+Nowadays%2C+competition+motorcycles+in+Indo%C2%ACnesia+increasingly%0D%0Acrowded.+PT+Lautan+Teduh+Interniaga+which+is+the+main+dealer+(main+dealer)%0D%0AYamaha+motor+bike+in+Lampung+give+special+attention+in+designing+marketing%0D%0Acommunication+strategy+in+attracting+consumers+to+buy+the+product+of+Yamaha%0D%0Amotorcycles.+The+aim+of+research+to+determine+the+effect+of+marketing+communication%0D%0Ato+the+purchasing+decision+motorcycle+Yamaha+V-Ixion+on+PT+Lautan+Teduh%0D%0AInterniaga.%0D%0AThis+type+of+research+is+a+survey+research.+The+population+in+the+study+of+54+895%0D%0Apeople%2C+samples+were+taken+through+a+Yamaha+motorcycle+sales+data+in+2014+as%0D%0Amany+as+100+people.+The+quantitative+analysis+is+done+by+testing+the+path+analysis%0D%0A(path+analysis).%0D%0AThe+results+showed+the+influence+on+purchasing+decisions+marketing+communications%0D%0Abrand+motorcycle+Yamaha+V-Ixion+is+the+value+of+R2+(coefficient+of+determination)%0D%0Aindicates+the+size+of+the+contribution+the+influence+of+independent+variables+on+the%0D%0Adependent+variable+in+the+model.+The+calculations+show+the+value+of+R2+%3D+0.389.+This%0D%0Ameans+that+38.9%25+of+purchase+decisions+(Y)+on+PT+Lautan+Teduh+Interniaga%0D%0Ainfluenced+marketing+communication+variables+(X).+While+the+remaining+61.1%25+is%0D%0Ainfluenced+by+other+variables+not+examined+in+this+study.%0D%0AThe+conclusion+of+this+study+is+no+influence+of+marketing+communication+to+the%0D%0Apurchasing+decision+motorcycle+Yamaha+V-Ixion+on+PT+Lautan+Teduh+Interniaga.%0D%0AKeywords%3A+Communication%2C+Marketing%2C+Decision%2C+Purchase&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2016-04-27&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F22534%2F1%2FABSTRAK%2520BAHASA%2520INGGRIS%2520%2526%2520INDONESIA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F22534%2F20%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F22534%2F19%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++SARTIKA+APRILIA+FANI%2C+1116031103++(2016)+Pengaruh+komunikasi+Pemasaran+Terhadap+keputusan+pembelian+Sepeda+Motor+Merek+Yamaha+V-Ixion+(Studi+Pada+PT.+Lautan+Teduh+Interniaga).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F22534%2F