?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=EFEKTIVITAS+MEREK+PERSONAL+DALAM+MEMBENTUK%0D%0AMEREK+KORPORAT+MENGGUNAKAN+EPIC+MODEL%0D%0A(Studi+pada+Merek+Yussy+Akmal+Bread+and+Cake+di+Kota+Bandar+Lampung)&rft.creator=Mahpudin%2C+12160651066&rft.subject=+&rft.description=Merek+merupakan+salah+satu+faktor+yang+menentukan+keputusan+konsumen+dan%0D%0Amerupakan+salah+satu+indikator+kualitas+terhadap+suatu+produk.+Penggunaan%0D%0Amerek+personal+sebagai+merek+korporat+adalah+salah+satu+strategi+untuk%0D%0Amenciptakan+merek+yang+efektif.+Penelitian+ini+bertujuan+untuk+mengetahui+proses%0D%0Apembentukan+merek+personal+sebagai+merek+korporat+Yussy+Akmal+Bread+and%0D%0ACake+dan+untuk+mengetahui+tingkat+efektivitas+merek+Yussy+Akmal+dengan%0D%0Amenggunakan+metode+EPIC+Model+pada+konsumen+Yussy+Akmal+di+Kota+Bandar%0D%0ALampung.%0D%0APenelitian+ini+mengambil+populasi+dan+sampel+pada+konsumen+Yussy+Akmal%0D%0Abread+and+cake+di+Kota+Bandar+Lampung.+Jenis+penelitian+adalah+deskriptif%0D%0Adengan+pendekatan+kuantitatif+yang+didukung+dengan+pendekatan+kualitatif%0D%0Adengan+alat+pengumpulan+data+utama+berupa+kuesioner.+Lembar+kuesioner+terbagi%0D%0Amenjadi+tiga+bagian+yaitu+profil+demografi+responden%2C+brand+awareness+dan%0D%0Apernyataan-pernyataan+responden+mengenai+dimensi-dimensi+EPIC+yang+meliputi%0D%0Adimensi+empathy%2C+persuasion%2C+impact+dan+comunication.+Sampel+penelitian+ini%0D%0Adiambil+secara+purposive+sampling.+Metode+analisis+data+yang+digunakan+adalah%0D%0Aanalisis+kuantitatif+yaitu+uji+reliabilitas%2C+uji+validitas+dan+analisis+tabulasi%0D%0Asederhana.%0D%0AHasil+penelitian+menunjukkan+bahwa+pembentukan+merek+personal+Yussy+Akmal%0D%0Asebagai+merek+korporat+sudah+dibentuk+sejak+berdirinya+PO.+Yussy+Akmal+Bread%0D%0Aand+Cake.+Analisis+metode+EPIC+Model+terhadap+merek+Yussy+Akmal%0D%0Amenghasilkan+skor+4%2C19+untuk+dimensi+empathy%2C+skor+3%2C88+untuk+dimensi%0D%0Apersuasion%2C+skor+3%2C41+untuk+dimensi+impact+dan+3%2C84+untuk+dimensi+comunication%0D%0Asehingga+keempat+dimensi+tersebut+dinyatakan+efektif+terhadap+merek+Yussy%0D%0AAkmal.+Dari+perhitungan+diatas+diperoleh+nilai+EPIC+rate+3%2C83%2C+hal+ini%0D%0Amenunjukkan+bahwa+secara+keseluruhan+merek+Yussy+Akmal+dinilai+efektif+dalam%0D%0Amembentuk+merek+korporat.%0D%0AKata+kunci%3A+Efektivitas+Merek%2C+EPIC+Model%2C+Yussy+Akmal%0D%0A%0D%0A%0D%0Aabstrak+bahasa+inggris%0D%0A%0D%0ABrand+is+one+of+the+factors+which+determine+consumer+decisions+and+is+one%0D%0Aindicator+of+the+quality+of+a+product.+The+use+of+personal+brand+as+a+corporate%0D%0Abrand+is+one+of+the+strategies+to+create+effective+brand.+This+research+is%0D%0Adesignated+to+determine+the+process+of+establishing+a+personal+brand+as+a%0D%0Acorporate+brand+Yussy+Akmal+Bread+and+Cake%2C+and+to+determine+the+level+of%0D%0Aeffectiveness+of+brand+Yussy+Akmal+using+the+EPIC+model+on+consumers+Yussy%0D%0AAkmal+in+Bandar+Lampung.%0D%0AThis+research+uses+questionnaire+as+the+main+data+source+which+consists+of+three%0D%0Aparts%2C+respondent+demographic+profile%2C+brand+awareness+and+respondents%0D%0Astatements+regarding+EPIC+dimensions+comprise+of+empathy%2C+persuasion%2C+impact%0D%0Aand+comunication.+The+research+sample+were+taken+by+purposive+sampling.+Data%0D%0Aanalysis+used+quantitative+analysis+that+test+reliability%2C+validity+and+analysis+of%0D%0Asimple+tabulation.%0D%0AThe+results+showed+that+the+formation+of+Yussy+Akmal+personal+brand+as+a%0D%0Acorporate+brand+has+been+established+since+the+founding+of+the+Yussy+Akmal%0D%0ABread+and+Cake+firm.+Analysis+methods+of+EPIC+model+to+the+brand+Yussy+Akmal%0D%0Aresulted+in+a+score+of+4.19+for+the+dimension+of+empathy%2C+a+score+of+3.88+for+the%0D%0Adimension+of+persuasion%2C+a+score+of+3.41+for+the+dimensions+of+impact+and+3.84+to%0D%0Acomunication+dimension+so+that+the+four+dimensions%2C+declared+effective+on+Yussy%0D%0AAkmal+brand.+The+average+EPIC+rate+is+3.83%2C+it+indicates+that+the+overall+brand%0D%0AYussy+Akmal+considered+effective+in+shaping+the+corporate+brand.%0D%0AKeywords%3A+Effectiveness+of+Brand%2C+EPIC+Model%2C+Yussy+Akmal&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2016-06-21&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F22900%2F1%2FABSTRAK%2520%2528ABSTRACT%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F22900%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F22900%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMABAHASAN.pdf&rft.identifier=++Mahpudin%2C+12160651066++(2016)+EFEKTIVITAS+MEREK+PERSONAL+DALAM+MEMBENTUK+MEREK+KORPORAT+MENGGUNAKAN+EPIC+MODEL+(Studi+pada+Merek+Yussy+Akmal+Bread+and+Cake+di+Kota+Bandar+Lampung).++UNIVERSITAS+LAMPUNG%2C+FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F22900%2F