?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGGUNAAN+TECHNOLOGY+ACCEPTANCE+MODEL+TERHADAP%0D%0AINTENSI+PEBISNIS+DALAM+MENGGUNAKAN+E-COMMERCE%0D%0A(Studi+Pada+Penerima+Program+Mahasiswa+Wirausaha+Universitas+Lampung%0D%0ATahun+2014)&rft.creator=AHMAD+RIO+SYAHPUTRA%2C++1116051005&rft.subject=+&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+Technology+Acceptance%0D%0AModel+(TAM)+terhadap+intensi+pebisnis+dalam+menggunakan+e-commerce.%0D%0APeneliti+menggunakan+empat+konstruk-konstruk+yang+terdapat+dalam+TAM.%0D%0AKeempat+konstruk+tersebut+adalah+Persepsi+Kegunaan+(X1)%2C+Persepsi+Kemudahan%0D%0APenggunaan+(X2)%2C+Sikap+Terhadap+Perilaku+(X3)+dan+Niat+Perilaku+(Y).+Populasi%0D%0Adalam+penelitian+ini+adalah+mahasiswa+penerima+Program+Mahasiswa+Wirausaha%0D%0A(PMW)+Universitas+Lampung+2014.+Sampel+dalam+penelitian+ini+berjumlah+100%0D%0Aorang.+Teknik+sampling+yang+digunakan+pada+penelitian+ini+convenience%0D%0Asampling.+Penelitian+ini+menggunakan+Teknik+Analisis+Data+yaitu+Uji+Asumsi%0D%0AKlasik+terdiri+dari+Uji+Normalitas%2C+Uji+Heteroskedastisitas%2C+dan+Uji%0D%0AMultikolinearitas%2C+kemudian+Analisis+Regresi+Linear+Berganda%2C+Uji+Koefisien%0D%0ADeterminasi%2C+serta+Uji+Hipotesis+yang+terdiri+dari+Uji+Parsial+dan+Uji+Simultan%0D%0APada+studi+ini%2C+persepsi+kegunaan+berpengaruh+negatip+secara+signifikan+terhadap%0D%0Aniat+perilaku+menggunakan+e-commerce%2C+sedangkan+persepsi+kemudahan%0D%0Apenggunaan+dan+sikap+terhadap+perilaku+berpengaruh+positip+secara+signifikan%0D%0Aterhadap+niat+perilaku+menggunakan+e-commerce.+Secara+simultan+persepsi%0D%0Akegunaan%2C+persepsi+kemudahaan+penggunaan%2C+dan+sikap+terhadap+perilaku%0D%0Aberpengaruh+secara+signifikan+terhadap+niat+perilaku+menggunakan+e-commerce.%0D%0AKata+Kunci+%3A+Technology+Acceptance+Model%2C+e-commerce%2C+Program%0D%0AMahasiswa+Wirausaha%0D%0A%0D%0Aabstract%0D%0A%0D%0AThis+study+aims+to+determine+the+effect+of+the+Technology+Acceptance+Model%0D%0A(TAM)+to+the+intention+businessman+in+using+e-commerce.+Researcher+conducted%0D%0Afour+constructs+contained+in+TAM.+The+fourth+construct+is+Perceived+Usefulness%0D%0A(X1)%2C+Perceived+Ease+of+Use+(X2)%2C+Attitudes+Toward+Behavior+(X3)+and+Behavioral%0D%0AIntentions+(Y).+The+population+in+this+study+were+who+students+received+the%0D%0AStudent+Entrepreneurial+Program%2C+University+of+Lampung+in+2014.+The+sample+in%0D%0Athis+study+of+were+100+people.+The+sampling+technique+used+in+this+study%0D%0Aconvenience+sampling.+This+study+used+data+analysis+technique+that+was+the%0D%0AClassical+Assumption+Test+that+consisted+of+Normality+Test%2C+Heteroskidastity+Test%2C%0D%0Aand+Multicollinearity+Test%2C+and+the+Multiple+Linear+Regression+Analysis%2C+Test%0D%0ACoefficient+of+Determination%2C+and+Hypothesis+Testing+comprising+of+Partial+Test%0D%0Aand+Simultaneous+Test.%0D%0AIn+this+study%2C+perceived+usefulness+had+significantly+negative+effect+on+behavioral%0D%0Aintention+to+use+e-commerce%2C+while+perceived+ease+of+use+and+attitudes+toward%0D%0Abehavior+had+significantly+positive+effect+on+behavioral+intention+to+use+ecommerce.%0D%0ASimultaneously+perceived+usefulness%2C+perceived+ease+of+use%2C+and%0D%0Aattitudes+toward+behavior+had+significantly+influence+toward+behavioral+intention%0D%0Ato+use+e-commerce.%0D%0AKeywords%3A+Technology+Acceptance+Model%2C+e-commerce%2C+Student%0D%0AEntrepreneurial+Program&rft.publisher=+UNIVERSITAS+LAMPUNG&rft.date=2016-06-23&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F22928%2F1%2FABSTRAK%2520BAHASA%2520INGGRIS%2520%2526%2520INDONESIA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F22928%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F22928%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++AHMAD+RIO+SYAHPUTRA%2C+1116051005++(2016)+PENGGUNAAN+TECHNOLOGY+ACCEPTANCE+MODEL+TERHADAP+INTENSI+PEBISNIS+DALAM+MENGGUNAKAN+E-COMMERCE+(Studi+Pada+Penerima+Program+Mahasiswa+Wirausaha+Universitas+Lampung+Tahun+2014).+++UNIVERSITAS+LAMPUNG%2C+FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F22928%2F