?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=SIKAP%2C+KEPUASAN%2C+DAN+LOYALITAS+KONSUMEN+PRODUK+OLAHAN+BEBEK+DI+RUMAH+MAKAN+BEBEK+BELUR%0D%0AKOTA+BANDAR+LAMPUNG%0D%0A&rft.creator=Yunarni+Martha+Doloksaribu%2C+1214131116&rft.subject=+&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+karakteristik+konsumen%2C+pola+pembelian+dan+tahap+pengambilan+keputusan+pembelian%2C+sikap%2C+tingkat+kepuasan%2C+dan+tingkat+loyalitas+konsumen+produk+olahan+bebek+di+Rumah+Makan+Bebek+Belur.++Penelitian+ini+dilakukan+di+dua+lokasi+yang+dipilih+secara+sengaja%2C+yaitu+Rumah+Makan+Bebek+Belur+Kota+Bandar+Lampung+di+Jalan+Z.A+Pagar+Alam+Gedung+Meneng+dan+di+Jalan+Pramuka.++Sampel+dari+penelitian+ini+sebanyak+60+orang+dipilih+melalui+accidental+sampling.++Data+penelitian+dianalisis+secara+deskriptif+kualitatif%2C+dan+kuantitatif+menggunakan+model+multiatribut+fishbein%2C+Consumer+Satisfaction+Index+(CSI)%2C+dan+piramida+loyalitas.++Hasil+penelitian+ini+menunjukkan+bahwa+karakteristik+konsumen+Rumah+Makan+Bebek+Belur+adalah+laki-laki+dan+perempuan+berusia+18-27+tahun%2C+serta+status+pekerjaannya+adalah+mahasiswa+dengan+pendapatan%2Fuang+saku+sebesar+Rp1.000.000-Rp3.000.000.+Pola+pembelian+terdiri+dari+total+pengeluaran+sebesar+Rp31.000-Rp50.000%2C+porsi+bebek+dalam+satu+kali+pembelian+adalah+1+porsi+saja%2C+waktu+pembelian+pada+siang+hari+(pukul+12.00-15.00)%2C+dan+jumlah+orang+yang+makan+dalam+1+meja+per+pembelian+adalah+1-2+orang.+Tahapan+proses+keputusan+pembelian+terhadap+konsumen+produk+olahan+bebek+melalui+pengenalan+kebutuhan%2C+pencarian+informasi%2C+evaluasi+alternatif%2C+keputusan+pembelian%2C+dan+perilaku+pasca+pembelian.+Sikap+konsumen+(Ao)+memberi+nilai+tertinggi+terhadap+rasa.+Konsumen+produk+olahan+bebek+berada+pada+kriteria+puas+sebesar+72%2C69%2C+dan+berada+pada+kategori+loyal+di+piramida+loyalitas+karena+83%2C33+persen+dari+mereka+berkomitmen+sebagai+pembeli.%0D%0A%0D%0A%0D%0AKata+kunci+%3A+kepuasan%2C+loyalitas%2C+produk+olahan+bebek%2C+sikap%0D%0A%0D%0A%0D%0AABSTRAK+BAHASA+INGGRIS%0D%0A%0D%0AThe+aims+of+this+research+are+to+determine+the+characteristics+of+consumer%2C+the+pattern+of+purchasing+and+decision-making+stage+purchase+refined%2C+attitudes%2C+satisfaction%2C+and+the+level+of+loyalty+of+the+consumers+to+duck+products+at+Bebek+Belur+Restaurant.++This+research+was+conducted+at+two+purposive+locations+of+Bebek+Belur+Restaurant+in+Bandar+Lampung+at+Z.A+Pagar+Alam+Street+Gedung+Meneng+and+at+Pramuka+Street.++The+samples+of+this+research+were+60+peoples+who+were+selected+by+accidental+sampling.++Research+data+was+analyzed+by+descriptive+qualitative%2C+and+quantitative+Fishbein+Multiatribut+Model%2C+Consumer+Satisfaction+Index+(CSI)%2C+and+the+loyalty+pyramid.++The+result+of+this+research+showed+that+the+characteristics+of+consumers+of+Bebek+Belur+Restaurant+were+mostly+man+and+woman+aged+18-27+years%2C++and+worked+as+students+with+income+%2F+allowance+amounted+Rp1%2C000%2C000-Rp3%2C000%2C000.++Purchasing+patterns+consisted+of+were+total+spending+amounted+Rp31.000-Rp50.000%2C+the+portion+of+duck+in+one+purchase+was+1+portion%2C++the+time+of+purchase+in+the+afternoon+(12%3A00+to+15%3A00+pm)%2C+and+the+number+of+people+eating+in+one+table+per+purchase+was+1-2+people.++Purchasing+decisions+of+duck+products+through+stages+of+the+need+recognation%2C+information+search%2C+evaluation+of+alternative%2C+purchase%2C+and+post+of+purchase+behavior.+The+consumer+attitude+(Ao)+was+to+provide+the+hightest+value+to+the+taste.+Consumer+of+duck+products+were+in+the+satisfied+criteria+amounted+72.69+percent%2C+and+being+loyal+in+the+loyalty+pyramid+categories%2C+because+83.33+percent+of+them+were+committed+buyer.%0D%0A%0D%0A%0D%0AKeywords+%3A+attitude%2C+duck+products%2C+loyalty%2C+satisfaction%0D%0A%0D%0A&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2016-06-24&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F22966%2F1%2FABSTRAK%2520BAHASA%2520INGGRIS%2520%2526%2520INDONESIA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F22966%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F22966%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Yunarni+Martha+Doloksaribu%2C+1214131116++(2016)+SIKAP%2C+KEPUASAN%2C+DAN+LOYALITAS+KONSUMEN+PRODUK+OLAHAN+BEBEK+DI+RUMAH+MAKAN+BEBEK+BELUR+KOTA+BANDAR+LAMPUNG.++UNIVERSITAS+LAMPUNG%2C++FAKULTAS+PERTANIAN.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F22966%2F