?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=HUBUNGAN+ANTARA+MOTIF+DENGAN+TINGKAT+KEPUASAAN%0D%0AMAHASISWA+DALAM+MENGAKSES+WEBSITE%0D%0AMEDIA+ONLINE+KAPANLAGI.COM%0D%0A(Studi+Korelasi+Pada+Mahasiswa+FEB+Universitas+Lampung%0D%0AAngkatan+2012-2015)&rft.creator=MURTI+KURNIA+DEWI+%2C+(1216031074)&rft.subject=HE+Transportation+and+Communications&rft.subject=HF+Commerce&rft.description=Media+online+merupakan+media+alternatif+yang+digunakan+untuk+memenuhi%0D%0Akebutuhan+informasi+khalayak.+Salah+satunya+media+online+Kapanlagi.com+yang%0D%0Asaat+ini+menjadi+media+online+entertaiment+yang+banyak+diakses+oleh+mahasiswa.%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+ada+atau+tidaknya+hubungan+antara%0D%0Amotif+dengan+tingkat+kepuasan+mahasiswa+dalam+mengakses+website+media+online%0D%0AKapanlagi.com.+Dalam+penelitian+ini+metode+penelitian+yang+digunakan+adalah%0D%0Ametode+penelitian+survey+yaitu+riset+dengan+menggunakan+kuesioner+sebagai%0D%0Ainstrumen+pengumpulan+datanya.+Teori+Uses+and+Gratification+yang+digunakan%0D%0Adalam+penelitian+ini+menyatakan+bahwa+khalayak+pada+dasarnya+menggunakan%0D%0Amedia+massa+berdasarkan+motif-motif+tertentu.+Jika+motif+ini+terpenuhi+maka%0D%0Akebutuhan+khalayak+akan+terpenuhi%2C+dan+media+yang+mampu+memenuhi%0D%0Akebutuhan+khalayak+akan+disebut+sebagai+media+yang+efektif.+Sampel+pada%0D%0Apenelitian+ini+sebanyak+94+mahasiswa.+Pengujian+hipotesis+menunjukan+Thitung+%3E%0D%0ATtabel+pada+taraf+signifikansi+5%25+dengan+perbandingan+3.642+%3E+1%2C661+sehingga+Ha%0D%0Aditerima+dan+H0+ditolak%2C+itu+artinya+terdapat+hubungan+antara+motif+dengan%0D%0Akepuasan+mahasiswa+mengakses+website+media+online+Kapanlagi.com+dengan%0D%0Atingkat+korelasi+kuat.%0D%0AKata+kunci+%3B+Motif%2C+Kepuasan%2C+Website%2C+Mahasiswa%2C+Kapanlagi.com%0D%0A%0D%0A%0D%0Aabstract%0D%0A%0D%0AOnline+media+is+an+alternative+media+that+are+used+to+meet+the+information+needs%0D%0Aof+audiences.+One+of+the+online+media%2C+Kapanlagi.com+is+currently+an%0D%0Aentertainment+online+media+that+is+accessed+lot+by+students.+This+study+aims+to%0D%0Adetermine+whether+there+is+a+correlation+between+the+motive+with+gratification%0D%0Alevel+of+students+in+accessing+online+media+website+Kapanlagi.com.+In+this+study+is%0D%0Aa+research+methode+that+used+survey+research+methode+that+research+using%0D%0Aquestionnaires+as+the+data+collection+instruments.Uses+and+Gratification+theory%0D%0Aused+in+this+study+stated+that+the+audience+is+basically+using+the+mass+media+by%0D%0Acertain+motives.+If+the+motive+is+met+then+the+audience+needs+will+be+met%2C+and+the%0D%0Amedia+were+able+to+meet+the+needs+of+the+audience+will+be+referred+to+as+an%0D%0Aeffective+media.+Samples+in+this+study+are+94+students.+The+hypothesis+testing%0D%0Ashowed+Tcount%3E+Ttable+at+significance+level+of+5%25+with+a+ratio+of+3.642%3E+1.661+so%0D%0Athat+Ha+is+accepted+and+H0+is+rejected%2C+it+means+that+there+is+a+correlation%0D%0Abetween+motive+with+students+gratification+in+accessing+online+media+website%0D%0AKapanlagi.com+with+a+strong+degree+of+correlation.%0D%0AKeywords+%3B+Motive%2C+Gratification%2C+Website%2C+Students%2C+Kapanlagi.com&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2016-06-20&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F23085%2F1%2FABSTRAK%2520BAHASA%2520INGGRIS%2520%2526%2520INDONESIA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F23085%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F23085%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++MURTI+KURNIA+DEWI+%2C+(1216031074)++(2016)+HUBUNGAN+ANTARA+MOTIF+DENGAN+TINGKAT+KEPUASAAN+MAHASISWA+DALAM+MENGAKSES+WEBSITE+MEDIA+ONLINE+KAPANLAGI.COM+(Studi+Korelasi+Pada+Mahasiswa+FEB+Universitas+Lampung+Angkatan+2012-2015).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C++UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F23085%2F